Industry owned website

Supporting and protecting the industry from the aggressive profit

motivations of media owned websites

Profile for your listings

25%

50%

Metropolitan Newspapers - Prior 7 day usage for real estate search

45%

60%

Property Magazines - Prior 7 day usage for real estate search

80%

69%

Specialist real estate websites - Prior 7 day usage for real estate search

•2006 - Launch

•2007 - Loyalty building

•2008 - Social media / data / allrealestate

•2009 - Zoodle / Premium advertising

•2010 - New websites / iPhone

•2011 -

Loyalty

1. Subscription

2. Premium property advertising

3. Enhancements & promotion

Subscriptions

$200 per month / office

Online marketing

Online marketing

Transparent | Fair | Equitable

Large office

Small office

6

Large office$300 per month /office

Small office$225 per month /office

6

Subscriptions

$0per month / office

Subscription rebate

‘dividend’

•6 Active sales agents

•Average 10 listings per month

•Subscription $300

•$180 premium property advertising

•Subscription rebate $180

•Effective subscription cost $120

•3 Active sales agents

•Average 7 listings per month

•Subscription $225

•$60 premium property advertising

•Subscription rebate $60

•Effective subscription cost $165

•3 Active sales agents

•Average 7 listings per month

•Subscription $225

•$225 premium property advertising

•Subscription rebate $225

•Effective subscription cost $0

•14 Active sales agents

•Average 22 listings per month

•Subscription $300

•$500 premium property advertising

•Subscription rebate $300

•Effective subscription cost $0

Rebate

1. Subscription

2. Premium property advertising

3. Enhancements & promotion

Feature Listing

$59

Showcase Properties Looking to sell your home?

Refresh Listing

$50Showcase Properties Looking to sell your home?

Showcase Listing

$150 / week

Showcase Properties Looking to sell your home?

Global Listing

20 global property websites20 million monthly visitors

$250 (inc GST) - 90 days

$59 $50 $150

$49 $30 $75

Feature Refresh Showcase

Marketing campaignWeek 1 - Feature Listing : $59

Week 2 - Refresh Listing : $50

Week 3 - Showcase Listing : $150

Week 4 - Showcase Listing / Refresh : $200

Auction - 20 March

Total cost : $459 (inc GST)

Listed - email alert / Feature

Refresh - email alert

Showcase Showcase

Refresh - email alert

Marketing campaign

Week 1 - Feature Listing / ListGlobally : $309

Week 2 - Showcase Listing : $150

Week 3 - Showcase Listing / Refresh: $200

Week 4 - Showcase Listing / Refresh : $200

Auction - 20 March

Total cost : $859 (inc GST)

Listed - email alert / Feature

ShowcaseShowcase

Showcase

Refresh - email alert

Refresh - email alert

Marketing campaign

Week 1 - Feature Listing : $59

Week 2 -

Week 3 - Refresh: $50

Week 4 -

Auction - 20 March

Total cost : $109 (inc GST)

Listed - email alert / FeatureRefresh - email alert

1. Subscription

2. Premium property advertising

3. Enhancements & promotion

Investment

Enhancement

PromotionInnovatio

n

Enhancement

Showcase Properties

Promotion

•Advertising - all websites

•Online & print media

•Social media

Innovation

Discover

1. Subscription

2. Premium property advertising

3. Enhancements & promotion

Next Steps

•Roadshows

•Email - facts sheets / sales leaflets

•Sales team support

•1st April - new premium advertising products

•1st April - new subscription / rebate