1. WE NEED TO DO! FACEBOOK, TWITTER, LINKEDIN! OOH. WHY?Interactive communication (community building) Intern with employees and employees with eachother; With customers, suspects en prospects; met de labour market; Company presentation and awareness, Improve online visibility and find ability;

2. Van MEDIA naar SOCIALE MEDIA17521916 1930s1970 2010First newspaperRadioTV Computerpublished 3. INTERNET 1.0 4. Internet 1.0 vs 2.0From BusinesscardTo social (UGC) 5. INTERNET 3.0From BusinesscardTo Social by (UGC)Web 3.0To Semantic 6. SOCIAL MEDIA IMPACT ON BUSINESSWord of MouthvsWord of Mouse 7. Van word of mouth naar word of mouse 8. Mobile internet is now werewired internet was 3 years ago.We use internet more oncellphones now than we usedinternet on the computer 4years ago. 9. Social mediaBookmarks Make your content sharable 10. WE NEED TO GET IN TO SOCIAL MEDIA!WHY?Actions: Goals Communities Strategy Graphics / Branding Content OperatingSocial Media Engagement isnt free! Social Media costs time. Lots of time!