Security A New Ranking Parameter

In SEO

Security is the main concern for everyone over internet. SEO industry is not out of this ring. Security is a prime concern for webmasters because their website may

hack any time if it is not secure and protected. A big number of webmasters use HTTP (Hyper Text Transfer Protocol)

in the URL address of a website. It is primary technology protocol on the web that is used to linking and

browsing.

Some webmasters use HTTPS (Hyper Text Transfer Protocol with Secure Sockets Layer).

This technology is also used for communication between web servers and web users with security and for safe Internet transactions.

HTTPS makes website secure for users and increase faith during sharing credential.

Google is already serious for website security and users’ safety during browsing.

Even recent Heartbleed Bug forced it to consider it as a prime factor. Webmasters do each and everything that may increase ranking of their

website or webpage.

So Google is thinking about it more seriously. Matt Cutts (Head of Google’s webspam team) pointed about it at the

SMX West conference in San Jose, California. According to him, rewarding secure website would have helpful for

Google and save its much time.

At Present Google Uses More Than 200 Parameters

To Rank A Website In SERP

Domain Parameters

Domain Age

Keyword in Domain

Domain History

Exact Match Domain

Page Level Parameters

Keyword in Title Tag

Keyword in Description Tag

Content Length

Keyword Density

Page Loading Speed

Duplicate Content

Image Optimization

Keyword Prominence

Syndicated Content

Multimedia, Broken Links

Keyword in URL

Page Age and Useful Content

Site Level Parameters

Contact Us Page

Domain Trust

Site Architecture

Site Updates, Sitemap

Server Location

Duplicate Content On-Site

Mobile Optimized

Site Usability and Site reputation

Backlink Parameters

Linking Domain Age

Alt Tag for Image Links

Links from .edu or .gov Domains

Guest Posts

Nofollow Links

Sponsored Links

Contextual Links

Backlink Anchor Text

Link Location on Page

Linked to as Wikipedia Source

Backlink Age, Reciprocal Links

Schema.org Microformats

DMOZ Listing

Sitewide Links

Social Parameters

Number of Tweets

Number of Facebook Likes Facebook Shares

Pinterest Pins

Number of Google plus

Google already gives preference to SSL (Secure Sockets Layer) Certified websites.

Mostly ecommerce websites use SSL certification to protect credential of their customers during payment transaction.

Google is using SSL Validity as a factor in ranking algorithm to provide safe and secure websites during browsing and searching.

Google can move one step ahead and give advantages to HTTS websites.

It will be assurance that website is secure and safe for its users. Matt cutts did not say directory about website security and its co-

relation with ranking. Experts are guessing that security may be strong ranking parameter in

Google's ranking algorithm on the basis of security hole came in light in recent time.

HTTPS in URL or SSL certification may offer some advantages in SERP ranking.

Website: http://www.arttechint.com/