new report for vadilal recruitment & selection

8/17/2019 New Report for Vadilal Recruitment & Selection

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PREFACE

This summer training report is not only the report of the training in vadilal ice

cream, but also contains the brief history of the organization. Vadilal is a well-

known organization in ice cream sector. The report contains the competitor’s

history and their marketing strategy. The company is maintaining the quality

product. Vadilal is providing a widest range of ice cream. The focus of the proect

is to know the purchase pattern and perception of the consumers for Vadilal ice

cream.

This proect as a summer training is a partial fulfillment of two year !"#$

course. %n this proect % have included all the required things. This proect has given

me a great learning and has helped me to know the actual management scenario.

ANURAG SHARMA

MBA IV SEM

ROLL NO.1263570078


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TABLE OF CONTENT

Chapter-1 Introduction of the topic

Chapter-2` Introduction of the Organiation

Chapter-! I"portance of the #tud$

Chapter-% &cope of #tud$

Chapter-' Literature Re(ie)

Chapter-* Re#earch +e#ign

• Re#earch Pro,e"

• Re#earch O,.ecti(e

• /$pothe#i#

• 0ni(er#e

• &a"pe &ie

• &a"ping Techniue

•+ata Coection

• +ata Ana$#i#

Chapter- +ata Ana$#i#

Chapter-3 +ata Interpretation


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Chapter-4 Concu#ion

Chapter-15 Reco""endation# and &ugge#tion#

Chapter-11 #cope for further re#earch


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INTRO+0CTION TO T/E TOPIC

%ce creams are a genuine delicacy to one and all. %t would indeed be difficult to

trace a sole who actually doesn’t like ice creams. %ce creams are an all time

favourite for people of all ages. &ow often do we ever give it a thought as to know

about ice creams'

%ce cream market in %ndia-The total market in the ice cream industry is (s )***

crores of which the branded ice cream market holds a scoop of (s +** crore. The

ice cream market in %ndia is currently estimated to be )*-mn liter valued at (s +

crore $(! (s / bn0. The market growth during the late 1*’s and in the early /*’s

was very low at around )-2 3 p.a. since the last ) years4 the market has been

witnessing a much faster growth at around *-)3 p.a. The growth rate could have

been higher but for poor infrastructure high e5cise duty 6 sales ta5 etc.

%n the beginning &77 entered the market through frozen dessert route. 8rozen

desserts were technically not reserved for the small scale. There are a number of

brand of ice creams available in the country. 9ven region has its own special brand

of ice creams.

There lies immense opportunity in the 9ast removal of licensing, restrictions and

investment by new players in capacity and market e5pansion, is e5pected to lead to

rapid demand growth in the sector. : *-)*3 p.a. volume growth can be sustained


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for a very long period due to the fact that the current base of consumption is very

small.

%ce cream has an ancient history-:s for the origins of ice-cream, an equal amount

of folklore abounds. %n the fourth century ;.


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%ce creams is a dairy product comprising of ?*3 dairy ingredients like


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%ndian ice cream industry is worth DE** million of which only less than half D2**-

2* million0 is accounted by organized players like


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INTRO+0CTION TO T/E OR8ANI9ATION

6adia group has its humble beginning, more than / years ago, when its

founders started manufacturing %ce-cream with a hand cranked machine.

Today it is a diversified ;usiness "roup with maor interests in Ice-crea"#, Food

Proce##ing, Rea E#tate +e(eop"ent and &peciat$ 8a#e#.

&ead Guartered in "uarat, the most industrialized @tate in %ndia, the "roup had a

turnover //1-//0 e5ceeding (s.** million. $aor companies of the "roup are

listed in several @tock 95changes of. %ndia. The "roup has a large investor base

and its brand name H6adiaH commands an e5cellent equity.

The H6adiaH philosophy of providing its customers with quality products and

services at affordable prices has resulted in the brand being a household name in

%ndia.

6adia Indu#trie# Ltd: ;6IL< i# the fag#hip co"pan$ of 6adia 8roup:

V%7 is a public limited company listed in maor @tock 95changes of %ndia. V%7Is

primary interests are in %ce-creams and 8ood !rocessing.

Vadilal is having one fourth of the %ndian %ce-cream market as its share. Aith its

successful track record spanning seven decades, Vadilal is synonymous with %ce-

cream in several parts of the country.


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The !rocessed 8oods #ivision processes and markets a wide variety and range of

fruits, vegetables and ready-to-serve %ndian 8oods. The #ivision also e5ports

several of these products to the 9uropean Bnion, the $iddle 9ast, :sia !acific

(egion and the B@.

6A+ILAL ICECREA=

6adilal, the name conures up images of ice cream laden bowls and a plethora of

new flavours. @tarting from one man show with a hand cranked machine in /)? as

a small retail outlet, the ice cream division now has a production capacity of

lacks litters6day at 2 sophisticated plants, located at :hmedabad, !undhra and

;areilly. These %@> /**) certified plants for !undhra and ;areilly are established

in such a way that they are in consonance with the market e5pansion strategies of

the division.

Vadilal has one of the largest cold chain networks in %ndia, comprising of


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Vadilal has )3 of the %ndian ice cream market as its share. ;ut thatIs no surprise

considering that the group has the largest range of ice creams in the country in a

variety of flavours, packs and forms. The group has a product matri5 of over )**

@CBs comprising of cones, cups, candies, family and party bricks and bulk packs.

Vadilal introduced the concept of Hflavour of the monthH under which the company

develops and markets one new flavour every month for its customers delight.

Product range

Vadilal has the ma5imum range of ice-cream products in %ndia i.e. over )** @CBs.

%t has preference for tastes as per budgets. There are rich creamy ice creams for the

connoisseurs and low fat frozen desserts for the health conscious. There are plain

favourites, chocolate ecstasies, romantic ripples, nutty delight, fresh fruit fantasies

and are guaranteed to spark your taste buds. Vadilal has priced its products on the

principle of real value for money.

>uait$

:t Vadilal, commitment to Guality is an :ttitude. Vadilal %ce


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product reaches the customer4 he is convinced that quality shines through in

everything the group does.

Ne) Launche#

• (ecently the group has launched 8resh 8ruit %ce-cream with ripples under

the 8antasy range viz. 8resh >range 8antasy, 8resh $ango 8antasy, 8resh

@trawberry 8antasy and 8resh ;lack


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=ar?et Reaction to 6adia@# acti(itie#

The recent promotional schemes have a tremendous response from the consumers.


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Operationa Reuire"ent#

. : place at a prominent location with at least I frontage and at least +** sq.

ft. area reserved for ice creams only.

). $inimum two display dispensers- one storage deep freezer unit and one

soda fountain freezer unit as equipment are required.

2. !roper space for sitting or standing for serving ice creams.

+. %nside parlour walls should be clean and may have product display to

enhance the general mood and give feeling of e5citement.

. Translite of products with their prices and attractive photograph should be

displayed properly to create the right ambience in the parlour.


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I=PORTANCE OF T/E &T0+

• @election of ingredients

• $i5 preparation

• &omogenizing and pasteurizing

• 8lavours and colors

•


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• %mporters catering to high-end consumers are selling B.@. ice cream to

hotels, supermarkets and up-scale shopping outlets.

#istribution 7imited by @torage- %ce cream distribution in %ndia usually involves a

distributor, wholesaler and retailer. ;ecause of chinks in the cold storage chain,

most brands have small regional operations with production facilities located near

maor markets.

=ational brands may opt for cold-storage facilities in maor consumption centres or

acquire smaller production facilities close to the retail outlets.

(etailers, numbering around E*,***, operate through fi5ed outlets or mobile

pushcarts, tricycles or three-wheelers.

The domestic dairy cooperative sector entered the market in late //?, launching a

price war that caused many small and medium-sized businesses to leave the market

or merge with large-scale producers. These larger companies e5panded their

distribution networks and broadened offerings.

(ecently, multinational brands, such as AellsI ;lue ;unny entered the market.

;askin-(obbins and Cwality Aalls established oint venture relationships with

%ndian companies.

Though the -percent tariff on imports limits demand, there are plenty of

consumers with a hankering for premium brands willing to pay the difference.


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The frozen treats usually are packaged and sold three waysK

•


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&COPE OF T/E &T0+

• The study provides the knowledge of V:#%7:7

%=#B@T(L.

• The study help a lot know about retailer interest F first

hand information regarding the retailer satisfaction.

• The study provides immense knowledge of ice cream

%ndustry.

• The company stands to gain useful info about the market

and its competitors.

• The study helps to know the consumers choice and his

purchase decision process


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LITRAT0RE RE6IE







the division.

Vadilal has one of the largest cold chain networks in %ndia, comprising of


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RE&EARC/ +E&I8N

RE&EARC/ PROBLE=

• $ost people are not aware to particular brand.

• !eople are not supporting.

•


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RE&EARC/ OBECTI6E

T&9 !(>N9

T(:V9(@9 T&9 79="T& :=# ;(9:T&9 >8 ( $:(C9T@

:=# @&>!!%=" :(9:@. V%@%T%=" 9V9(L GB:7%8L%=" >BT79T "%V9

B@ 9R!>@B(9 T> : V9(L T(B9 7%89 >=-T&9MN>; T(:%=%=" %=

%#9=T%8L%=" !>T9=T%:7 !(>@!9( (9T:%7%=" V:#%7:7 %=:;7L ">># C=>A79#"9 :=# >8 B(@9, : !(:8 %


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0NI6ER&E OF &T0+

Ahether $other dairy is following :muls footsteps or :mul is following $other

dairy foot steps its hard to tell, but one thing that can ascertained is that there is

fierce competition among the maor players .

$>T&9(

#:%(L

CA:7%TL

A:77@

V:#%7:7 :$B7

@T(9="T& @trong brand

awareness,

high product

differentiation

@trong

distribution

channel

8ocus on

creating

e5citement

through a

range of

affordable

Fwide

variety

@trong

financial back

up from &77.

"ood display.

!ositioned as

pure

vegetarian ice

cream F good

pricing

strategies.

$a5imum

profit margin

to retailers.

"ood

replacement

scheme.

@trong brand

awareness,

wide variety

of ice cream,

high profit

margin to

retailer.

A9:C=9@@ #isplay Target mostly 7ess !oor


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problem,

(eplacement

problems

in premium

segment,

higher pricing

strategies

advertisement, distribution

channel, =o

replacement

scheme.

>!!B(TB=%TL &uge

untapped area

(etailer

always

prefers to buy

deep freezers

on security.

&uge

untapped area.

=ew product

development

in diet

product

7ower

segment

penetration.

Threat 8rom local

players

8rom mother

dairy

8rom CA F

$>T&9(

#:%(L

8rom

premium

segment

&A=PLE &I9E


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: frequently asked question is O&ow many people should % sample'P %t is an

e5tremely good question, although unfortunately there is no single answerS %n

general, the larger the sample size, the more closely your sample data will match

that from the population. &owever in practice, you need to work out how many

responses will give you sufficient precision at an affordable cost.

0E


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&ere we have used random sampling process to the collection of data.

Aith the help of primary and secondary data % have completed the research

&ere % used respondent decision toward the vadilal group consumer purchase

#ecision towards vadilal and others.

+ATA COLLECTION


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+ata coection

i0 #irect ask question

ii0 #irect through questionnaire

iii0 #iscussion with respondent

&ource# of data

i0 !rimary data

ii0 @econdary data

8or the successful completion of the proect % was required to understand and study

Ice Crea"# as a product and at the same time lay greater emphasis on the ice

creams markets in bareilly

% visited all maor markets and shopping areas and went to all those outlets, which

prospectively seemed to qualify as a good ice cream outlet.

To understand the market situation % read through numerous news articles, ournals,

company reports and also surfed the %nternet M which gave me a good insight into

Vadilal ice creams and its e5isting market scenario.

% have conducted survey M one for the retailers and other for the customers.. :

sample size of ** was taken into consideration. This helped me gauge s potential


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for Vadilal ice creams and also revealed interesting viewpoints with regard to

various ice cream brand preferences, flavour preferences, retailer requirements.

:fter having worked in the market M talking to retailers and consumers % was able

to see through the ice cream market in its true colors. : complete field work over a

period of 1 weeks gave us a good e5posure to the actual conditions prevailing in

the ice cream market. :t the same time it has also given us the genuine capacity to

analyze Vadilal ice creams present shape and future potential.

6A+ILAL-T/E CO=PAN PROFILE

6adia group has its humble beginning, more than / years ago, when its

founders started manufacturing %ce-cream with a hand cranked machine.

Today it is a diversified ;usiness "roup with maor interests in Ice-crea"#, Food

Proce##ing, Rea E#tate +e(eop"ent and &peciat$ 8a#e#.

&ead Guartered in "uarat, the most industrialized @tate in %ndia, the "roup had a

turnover )**/-*0 e5ceeding (s.** million. $aor companies of the "roup are

listed in several @tock 95changes of. %ndia. The "roup has a large investor base

and its brand name H6adiaH commands an e5cellent equity.

The H6adiaH philosophy of providing its customers with quality products and

services at affordable prices has resulted in the brand being a household name in

%ndia.


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6adia Indu#trie# Ltd: ;6IL< i# the fag#hip co"pan$ of 6adia 8roup:

V%7 is a public limited company listed in maor @tock 95changes of %ndia. V%7Is

primary interests are in %ce-creams and 8ood !rocessing.

Vadilal is having one fourth of the %ndian %ce-cream market as its share. Aith its

successful track record spanning seven decades, Vadilal is synonymous with %ce-

cream in several parts of the country.

The !rocessed 8oods #ivision processes and markets a wide variety and range of

fruits, vegetables and ready-to-serve %ndian 8oods. The #ivision also e5ports

several of these products to the 9uropean Bnion, the $iddle 9ast, :sia !acific

(egion and the B@.

6A+ILAL ICECREA=







the division.


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Vadilal has one of the largest cold chain networks in %ndia, comprising of uait$


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:t Vadilal, commitment to Guality is an :ttitude. Vadilal %ce


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Operationa Reuire"ent#

?. : place at a prominent location with at least I frontage and at least +** sq.

ft. area reserved for ice creams only.

E. $inimum two display dispensers- one storage deep freezer unit and one

soda fountain freezer unit as equipment are required.

1. !roper space for sitting or standing for serving ice creams.

/. %nside parlour walls should be clean and may have product display to

enhance the general mood and give feeling of e5citement.

*.Translite of products with their prices and attractive photograph should be

displayed properly to create the right ambience in the parlour.


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=AOR PLAER& AN+ 6A+ILALD& CO=PETITOR&

Amul Ice Crem

:$B7 means O:$B7L:P in @anskrit, which means priceless.’

:$B7 products have been in use in millions of homes in since /+?. :mul

;utter, :mul $ilk !owder, :mul "hee, :mul @pray, :mul f the marketing savoy of a farmer’s organization and also

of a proven model of #airy #evelopment.

:mul %ce


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%n //E, :mul ice creams entered $umbai followed by A 8:T

#iabetic #elight F !ro7ife !robiotic Aellness %ce


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8or any new player to enter this market, three things are criticalK

• #ecentralized manufacturing facilities

• 9fficient cold chain

• "rowing market

:mul %ce


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The @tamina


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8rozen #esserts are generally made from vegetable oils 6 fats

%n frozen desserts milk fat is replaced with vegetable oil, hence they are unable to

give the smooth taste and flavour which only an ice cream can give.

The base of the frozen dessert can be any sort of vegetable oil which is quite

ine5pensive.

:mul, the market leader in ice-creams has launched a new product - @tamina


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drink @tamina based on milk nutrients. The @tamina candy is an e5tension of the

concept.

%t is targeted at all segments of the society, especially health conscious young

people who consider e5ercise and sports as an essential part of their routine.

The product has been introduced keeping in mind the entire range based on the

platform of taste, health and natural products. The :mul @tamina


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The human large intestine is an active site of micro organism known as gut micro

flora. %n a healthy person it’s a balance of a number of beneficial a bacteria. The

gut micro flora actively play a role in health maintenance by modulation of

immune system, protection from pathogens and virus invasion through

gastrointestinal tract. They also aid in food digestion. : part from these beneficial

bacteria also synthesize some vitamins in gut. >ur food habit, living habit,

medication to cure disease, stress F strain, age etc can cause the disturbance in

balance of gut micro flora. The disturbed gut micro flora can create a chance for

pathogens and viral invasion.

:mul probiotic wellness ice cream has been made to confer the health benefit of

these people who are very much health conscious.

Aho does !robiotic ice cream suit best-9veryone who desires to live healthy life-

!robiotic ice cream is enriched with live beneficial cultures to help your overall

well being and health.

:mul !robiotic wellness ice creamK

• %mproves immunity

• %mproves digestion

• !revent gut infection


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• $anages traveler’s diarrhea

:vailable in so many flavours packed in international packingsK

:mul !robiotic wellness ice cream is available in K )ml6**mlJ**ml free and

.) litrs in flavours K Vanilla with chocolate sauce6 @tarwberry6 chocolate6shahi

:nir and fresh litchi price ranging from (s.)ml0 to *.)litrs0.

A"u Proife &ugar Free Pro,iotic ene## froen de##ert

%ndia’s 8irst low fat low calorie #elight

@everal generations of %ndian consumers have grown up eating ice creams, which

traditionally is a combination of full cream milk, lot of sugar and nuts.. =ow with

the changing trends, life style and climatic conditions people are becoming more

and more health conscious. Ceeping in mind the need of these calorie conscious

people, :mul is introducing first time in %ndia-:mul prolife sugar free probiotic

wellness frozen dessert.

8or an obesity person, it is always advisable to curb down their calorie intake,

because, high calorie intake causes the genesis of fat in body which gets stored in

adipose tissues. 9ven though when no fat is consumed, e5cess digestible sugar in

your diet can make you fatty. Too much sugar intake increases your vitamin ;

requirement and can make you Vitamin ; deficient. 8or, managing low calorie


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diet, %t is suggested to consume digestible sugar free and low fat diet which is rich

in dietary fibre, protein and other nutrients.

:mul !rolife sugar free !robiotic wellness dessert K low fat low calorie

:mul !rolife sugar free !robiotic wellness dessert has been made by reduced fat

content and sugar replaced with combination of low calorie sweetner8ructo-oligo

saccharide and sucralose0.These sweetners has very low glycemic inde5 because

they sparingly gets digested by digestive enzymes in stomach and small intestine.

Amul Prolife sugar free wellness frozen desserts has also been added with probiotic

cultures which imparts a gastrointestinal well being and health benefiting factor.

7ow 8atK :mul !rolife @ugar 8ree delight is containing *3 less fat than the

normal ice cream.

7ow


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sauce6@tarwberry6chocolate6shahi :nir and fresh litchi price ranging from

(s.1)ml0 to )*.)litrs0.

ALIT ALL&

Cwality AallIs, launched in //, is the companyIs master brand for ice cream.

Cwality AallIs has combined state-of-the art technical know-how of Bnilever - the

global leader in ice cream - with a deep insight of the %ndian market, to deliver a

range of superior quality products under its international brands.

Cey launches include


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#uring //? it sold its brand to ;rooke ;ond and started supplying %ce


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=OT/ER +AIR

$other #airy is the most prevalent brand in ;areilly market. $other #airy has

uncountable number of booths situated in every nook and corner in ;areilly and

"urgaon. %t has also taped all maor retail outlets in these markets and has not even

spared the option for pushcarts. $other #airy has positioned itself as the ultimate

name in milk products. The company has a very well established distribution

system, offers deep freezers to retailers on low security basis and at the same time

offers good replacement policies.

$other #airy is a sister concern of A"u both being "


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growers associations. $other #airy also contributes to the cause of oilseeds

grower cooperatives that manufacture6 pack the #hara range of edible oils by

undertaking to nationally market all #hara products. %t is $other #airy’s constant

endeavor to

a0 9nsure that milk producers and farmers regularly and continually receive

market prices by offering quality milk, milk products and other food products to

consumers at competitive prices and4

b0 Bphold institutional structures that empower milk producers and farmers

through processes that are equitable.

:t $other #airy, processing of milk is controlled by process automation whereby

state-of-the-art microprocessor technology is adopted to integrate and completely

automate all functions of the milk processing areas to ensure high product quality6

reliability and safety. $other #airy is an %@6 %@>-/**), %@-*** &:+** 9$@ certified organization. $oreover, its Guality :ssurance 7aboratory is

certified by =ational :ccreditation ;oard for Testing and


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milk daily and undertakes its marketing operations through around +,*** retail

outlets and 1+ e5clusive outlets of $other #airy.

The company’s derives significant competitive advantage from its unique

distribution network of bulk vending booths, retail outlets and mobile units.

$other #airy ice creams launched in the year // have shown continuous growth

over the years and today boasts of appro5imately ?)3 market share in ;areilly

and =


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products that include ;utter, #ahi, "hee, il, (efined @oybean >il, (efined @unflower >il,

(efined (ice ;ran >il, Cachi "hani $ustard >il and 8iltered "roundnut >il.

$other #airy has also launched e5tra virgin >live >il under the #aroliva brand.

$other #airy has over the last 2 decades, harnessed the power of farmer


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cooperatives to deliver a range of delicious products and bring a smile on your

face. %n times to come, $other #airy shall strive to remain one of %ndia’s finest

food companies.


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This question was asked to the respondent to know the purchasing pattern and the

consumption habit of the respondent. &ere the founded result was that 2/ percent

of respondent consume ice cream on the daily basis, 2+3of the people 2-+ in a

week,3 people consume once a week and )3 people consume ice cream

occasionally.


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2. Ahich type of promotions scheme attract you most to buy ice cream'

%0 ;uy one gets one free %%0


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+. Ahere do you usually buy ice cream'

%0 @upper market %%0 %ce cream parlour

%%%0 &awkers %V0


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. Aho makes the decision to purchase ice cream'

%0 Lou %%0 thers family members %V0 :ny others plz specify0 UUUUUUUUUUUUUUU

&ere on asking about the purchase decision of the person the result was as follows.


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+)3 people make decision themselves to purchase the ice cream, )3 people

purchase the ice cream on their children decisions,))3 people by others family

members, and 3 people on other’s decision


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?. #o you ask sellers for a particular brand of ice cream'

%0 Les %%0 =o

>n asking the respondent about that they ask retailers for a particular brand of ice

cream,?3 people says that they ask for a particular brand and ++3 people says

that they do not ask retailers for any particular brand.


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E. #o you prefer to buy sugar free ice cream'

%0 Les %%0 =o

>n asking about the preference to purchase the sugar free ice cream

>nly +)3 of the respondent says that they prefer to buy sugar free ice cream where

13 of the respondent prefer to buy suger added ice cream.


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1. :re you aware about Vadilal %ce cream'

%0 :ware about all of its ice cream %%0 :ware about some of its ice cream

%%%0 &ave heard the name of vadilal only %V0 =ot aware about it

>n asking about the Vadilal ice cream awareness, )3 people says that they are

aware about all of the product of Vadilal, 213 people says that they are aware

about the some of the product of the Vadilal, )3 people says that they are aware

that vadilal is an ice cream brand, and ?3 people are not aware about the Vadilal.


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/. Ahat is your perception towards Vadilal ice cream'

%0 95cellent %%0 Very good

%%%0 "ood %V0 @ome what good

&ere people perception towards Vadillal ice cream is as follow.

)3 of the respondent are in the favor that vadilal is e5cellent in ice cream

sector,)E3 peoples oerception is it very good, 2)3 people says it is good and only

)*3 people says that it some what good.


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*. Vadilal is going to open OhappinezzP a chain of ice cream parlour would you

like to visit it'

%0 Les %%0 =o

&ere Vadilal is going to open the ice cream parlour chain with the name of

&appinezz. >n asking about, you would like to visit it, E)3 of the respondent says

they want to visit it but )13 of the respondent are not want to visit it.


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Ahat factors do you take into consideration while purchasing ice cream'

!lease rank accordingly as being least preferred and being most preferred

%0 !rice

%%0 Guality of ice cream

%%%0


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main factor,13 people says that brand name is considered and only13 people

says that quantity is the main factor.


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2. (ank these brands according to your preference.

Ahere being the least preferred and being the most preferred

%0 Vadilal

%%0 $other dairy

%%%0 :mul

%V0 Cwality wall’s

v0


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&ere on asking about the most preferred brand, 13 people says that Vadilal is the

most preferred brand,)/3 people says mother #airy, 13 people says :mul )3

people says Cwality Aalls and +3 people says cream bell is most preferred brand

.


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+ATA INTERPRETION

Re#earch re#ut# fro" the retaier# ;re#pondent#< #ide-a graphica

repre#entation )ith nu"erica (aue#

. Ahich ;rand of %ce


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&ere now the survey is from taken the retailers to know the actual figure. >n

asking about the brand of ice cream they are selling currently +3 of the retailer

are selling the vadilal ice cream, ?3 of the retailer are selling Cwality walls ice

ceram, 3 of retailer are selling cream bell, +3 of retailer are selling

:mul,and2)3 of the retailer are selling all brand’s ice cream.


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). Aould you like to sell Vadilal %ce


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2. Ahich of the thing customers see most while purchasing ice cream'

%0 !rice %%0


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+. Ahy do you sell a particular ;rand'

%0 $argin %%0 services

%%%0 !ublic demand %V0 any other

&ere on asking about the reason that’s why they sell a particular brand of ice

cream, 2E3 retailer sell this product because of the good margin, 23 sells

because of better service, )*3sells because of public demand and 13 retailers sell

this product due to other reason.


68/83

. Ahich flavour of %ce


69/83

?. Ahat is your !erception towards Vadilal %ce


70/83

E. #o you think %ce


71/83

1. :re you aware of %ce


72/83

/. Vadilal is going to open a chain of %ce


73/83

*. (ank these ;rands of %ce


74/83

. Ahich type of promotional scheme attracts you to buy %ce


75/83

CONCL0&ION

• $ost of the people consume ice cream every day

• $ostly people prefer a cash discount scheme offered by the company

• $ostly people buy ice cream from hawkers, and their second option is

convenience store

• $ostly people make decision themselves to purchase ice cream followed by

children

• $ostly people asks retailer for a particular brand of ice cream

•


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• $ost of the general retailer sell all brands of ice cream

• $ost of the retailer want to sell Vadilal ice cream, here vadilal is giving the

highest margin on dealership of overall 2*-23

• :ccording to the retailers most of the customers are looking for price while

purchasing ice cream

• :ccording to the retailers most selling flavor is Vanilla but it is very close to

butterscotch and chocolate

• $ost of the retailers prefer to get cash discount as a scheme offered by the

company

• Trolley venders are very few for Vadialal, where they constitute ma5imum

sale.


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RECO==EN+ATION& AN+ &088E&TION&

• >nly few people are there who are completely aware about the Vadilal

ice cream, so here a complete and effective scheme for awareness for

two - three season is required.

• #ealers have a problem with the service, they said that the order is

not reach at the time F this is the maor problem with the dealer, so

company should make a strong chain of supply, if needed then

increase the number of distributorship

• %n the peak season there is a scarcity of some ice-cream flavours. @o,

at least the company will available all the flavours in the peak season.

• (egular visit of the e5ecutive in the market, and aware the !ros F


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&COPE FOR F0RT/ER RE&EARC/

:fter the completion of the research report i would like to give some scope

8or further research which are as followsK

• The study help a lot know about retailer interest F first

hand information regarding the retailer satisfaction.

• The study provides immense knowledge of ice cream

%ndustry.

• The company stands to gain useful info about the market

and its competitors.

• The study helps to know the consumers choice and his

purchase decision process.


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>0E&TIONNAIRE

GB9@T%>==:%(9

!9(@>=:7 #9T:%7@K-

=:$9KUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU

:##(9@@KUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU

=T:


80/83

). Ahich company freezer do you have'

a0 Vadilal

b0 >thers

2. &ow many brands do you keep'

UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU

+. :ccording to you, which brand of ice-cream has ma5imum sales.'

Vadilal b0 :mul c0 Cwality Aall’s d0 $other #airy

. &ow many customers are looking for Vadilal ice-cream 30'

a0 -)* b0 )*-+* c0 +*-?* d0 ?*Fabove

?.Ahich brand of %ce-cream do you prefer to sell more'


81/83

a0 Vadilal

b0 :mul

c0 CwalityAalls

d0 thers

E. Ahy do you prefer to sell more this particular brand'

a. 9asily available 0

c. Guality 8actor 0

b. $ore demand 0

d. $argin 0

1. :re you satisfied with the current margins and services on this brand'


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Les6=o

(eply 8or


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Li#t of Content#

• !reface

• :cknowledgement

• %ntroduction

•

new report for vadilal recruitment & selection

Documents