new product development # helmet bluetooth

47
New Product EPM : Group 2 EPM Master of Business Program in Entrepreneurship Management By : Kosit Thirajarung

Upload: monsadako

Post on 23-Jan-2015

1.737 views

Category:

Documents


0 download

DESCRIPTION

New Product DevelopmentHelmet Bluetooth Production by :นายโฆษิต ถิรจรุงKosit ThirajarungEPM , KMUTTThailand

TRANSCRIPT

Page 1: New Product Development # Helmet Bluetooth

New Product

EPM : Group 2

EPM Master of Business Program in Entrepreneurship Management

By : Kosit Thirajarung

Page 2: New Product Development # Helmet Bluetooth

Alarm Navigator

EPM Master of Business Program in Entrepreneurship Management

Page 3: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Sun Block Coat

Page 4: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Helmet Bluetooth

Page 5: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 6: New Product Development # Helmet Bluetooth

New Product

Alarm Navigator

22,000

Sun Block Coat

50,000

Helmet Bluetooth

560,000

50,000

30,000

-40,000

1,000,000

400,000

-300,000

300,000

50,000

-20,000

0.3

0.5

0.2

0.5

0.3

0.2

0.3

0.3

0.4

Page 7: New Product Development # Helmet Bluetooth

Scoring Model

Page 8: New Product Development # Helmet Bluetooth

A Profile Sheet

Page 9: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 10: New Product Development # Helmet Bluetooth

New Product

EPM : Group 2

QFD

EPM Master of Business Program in Entrepreneurship Management

Page 11: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Helmet Bluetooth

แท่นช๊าต

Page 12: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 13: New Product Development # Helmet Bluetooth

Customer Need Score

Light Weight 3

Easy to use 1

Reliable 5

Nice 2

Comfortable 4

EPM Master of Business Program in Entrepreneurship Management

Page 14: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 15: New Product Development # Helmet Bluetooth

Composit ชนิด Corbon - dyneema

EPM Master of Business Program in Entrepreneurship Management

Page 16: New Product Development # Helmet Bluetooth

Good Ventilation

EPM Master of Business Program in Entrepreneurship Management

Page 17: New Product Development # Helmet Bluetooth

USB Port

EPM Master of Business Program in Entrepreneurship Management

Page 18: New Product Development # Helmet Bluetooth

Good Design

EPM Master of Business Program in Entrepreneurship Management

Page 19: New Product Development # Helmet Bluetooth

Easy Control Button

EPM Master of Business Program in Entrepreneurship Management

Page 20: New Product Development # Helmet Bluetooth

Poly Carbonate

EPM Master of Business Program in Entrepreneurship Management

Page 21: New Product Development # Helmet Bluetooth

EPS foam

EPM Master of Business Program in Entrepreneurship Management

Page 22: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 23: New Product Development # Helmet Bluetooth

Bluetooth compliance:Bluetooth version 1.2 specificationsSupported Bluetooth profiles: A2DP (for music playing and AVRCP profiles (for remote control),

headset and hands-free profilesOperating range: Up to 10 metersTalk time:Up to 16 hours talk time - up to 14 hours music streamingStand-by time:Up to 240 hoursWeight (headset): 100 gramsCharging time: Approximately 2 hoursMaterials:Primarily thermoplastic polyruethane and polycarbonate plastics

EPM Master of Business Program in Entrepreneurship Management

Page 24: New Product Development # Helmet Bluetooth

Quality Function Deployment, (QFD)

EPM Master of Business Program in Entrepreneurship Management

Page 25: New Product Development # Helmet Bluetooth

= 5 คะแนน= 3 คะแนน= 1 คะแนน

Page 26: New Product Development # Helmet Bluetooth

New Product

EPM : Group 2

EPM Master of Business Program in Entrepreneurship Management

Page 27: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Helmet Bluetooth

แท่นช๊าต

Page 28: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 29: New Product Development # Helmet Bluetooth

Bluetooth compliance:Bluetooth version 1.2 specificationsSupported Bluetooth profiles: A2DP (for music playing and AVRCP profiles (for remote control),

headset and hands-free profilesOperating range: Up to 10 metersTalk time:Up to 16 hours talk time - up to 14 hours music streamingStand-by time:Up to 240 hoursWeight (headset): 100 gramsCharging time: Approximately 2 hoursMaterials:Primarily thermoplastic polyruethane and polycarbonate plastics

EPM Master of Business Program in Entrepreneurship Management

Page 30: New Product Development # Helmet Bluetooth

Type of Helmet Price( Bath )

Premium

2500 – 3000

Standard

700 – 1000

Economic

400 - 600

EPM Master of Business Program in Entrepreneurship Management

Page 31: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 32: New Product Development # Helmet Bluetooth

ที่มา : http://www.btworldlease.co.th/motorcyclesSold001.htm

EPM Master of Business Program in Entrepreneurship Management

Page 33: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 34: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 35: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 36: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship ManagementAccessories Price( Bath )

300

200

50

600

550

Total Cost 1,700

Page 37: New Product Development # Helmet Bluetooth

ตารางต้นทุนต้นทุนวัตถุดิบ 1,700ต้นทุนการด าเนินงาน 300ก าไรที่ต้องการ 500

ราคาขาย 2,500

EPM Master of Business Program in Entrepreneurship Management

Page 38: New Product Development # Helmet Bluetooth

Years 1 2 3 4 5

Sale Forecast 3000 3360 3763 4215 4721

Growth Rate % 18 % 22 % 26 % 28 % 33 %

Forecasting

EPM Master of Business Program in Entrepreneurship Management

Page 39: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 40: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 41: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 42: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 43: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 44: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 45: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 46: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Page 47: New Product Development # Helmet Bluetooth

EPM Master of Business Program in Entrepreneurship Management

Production By :

นายโฆษิต ถิรจรุง[email protected]

New Product Development EPM , KMUTTCompany : -Upload : 2010