new product development
DESCRIPTION
TRANSCRIPT
BYRAHUL MEENOTH
ROLL NO 84
PRODUCT NAME MUSIC VISION
“the smart choice”
DESCRIPTION• Product is a sunglass• Enabled with an unbuilt music player• Data storage capacity of 2 GB• Works on a battery• Bluetooth enabled
FEATURES• In – built music player• Storage capacity upto 2 GB• Auto playback function• Side touch sensitive keys• Standby time of upto 8 hrs
FEATURES
Black metallic finish100% u.v. protected glassEasily portableInbuilt microphone
MARKETING MIX OF KEY-LITEPRODUCTProduct is a sunglass made keeping in mind
the futuristic aspects and wants of the consumers. The product itself is a revolution in its field which involves breakthrough technology.
Inbuilt music playerMusic on the moveBluetooth enabled
PLACEThe Place revolves around setting up of amarketing channel to reach the customer.
URBAN AND SEMI URBAN AREAS
PRICEMusic Vision PRICE RANGES FROM(Rs. 11000-18000)
PROMOTIONPromotion of Music Vision includes both
online and offline strategies. Online strategies include search engine
optimization, banner ads, viral marketing, strategic partnership and affiliate marketing.
Offline strategies include print, outdoor advertising and television.
SWOT ANALYSISSTRENGTHSLuxury of hearing and enjoying music on
move100% u.v protectionStyle, status, fashionWEAKNESSESPrice is highNo place for rural people
SWOT ANALYSISOPPORTUNITIESUnique in itself and it is a breakthrough
revolution
THREATSCan be easily copied by other gigantic
companies like Ray-Ban, Polaroid, Fastrack