Group Members Name: 1. Chowdhury, Shahriar Hossain13-23475-1 2. Rahat, S.M. Eftakhar 13-23715-1 3. Khan, MD. Mamunur Rashid 13-23535-1 4. Shadat,MD.Yeasin 13-23728-1

Product & Brand Overview

• Brand Name - Lemonza

• Lemonza is a non-alcoholic concentrated squash, uncarbonated drink made from fresh lemons. It is a lemon-flavored concentrated drink sweetened with sugar. It’s also a refreshing drink.

Our product

TARGET MARKET

TARGET MARKET

Gender – no gender discrimination, it’s for all

Age – 5-75 years Religion – different religion group can

consume it

Target Market Analysis

• The target market for Lemon dew will be families for students and honorable faculty.

• Those who are interested in something new, convenient, inexpensive and notorious from of refreshment.

Competitor Review

• Health conscious consumers

• Lemonza- low fat, less calories advantage

• Natural refreshment

• Relatively low price

• Mixed flavor

Campaign Details

Campaign through different and innovative way

• Campaign at different campuses

• Campaign at crowd full areas.

Communication plan

• Use of Integrated marketing communication through:

• Advertising• Direct marketing• Interactive marketing and social media• Sales promotion• PR• ATL tools

Lamonza is here nowTry it