Company Presentation

ABOUT METROGROUP

• MetroGroup is a marketing and advertising agency proposing full advertising services (360 Degrees) for the RDC and African market.

• MetroGroup wants to accompany the local corporates in the transition into the fast emerging digital arena.

• The company is mainly oriented to the emerging and growing

African Digital Market proposing state of the art services and solutions.

• MetroGroup has developed and implemented its own local Content

Digital platforms under the Brand "VOILA".

ABOUT METROGROUP

o Company was founded in 2014

o Headquarter is in Kinshasa

o Company employ 20 peoples

o MetroGroup Core expertise is in Digital and Social Media Marketing.

o VOILA NIGHT is the first night life and Event Website in DRC

o MetroGroup is providing traditional marketing and advertising services

o The company has created and managed 360 Campaigns for several corporates in DRC

o MetroGroup is partnering with several innovative companies all over the world

o MetroGroup is proposing Web solutions tailored as per the customer needs

DIGITAL AND SOCIAL MEDIA SERVICES

Creation and management of online

advertising campaigns.

• MetroGroup has achieved expertise in Digital and social media marketing and advertising. • Based on this expertise we propose high quality services in the areas presented below

Social media platforms Management and

promotion

Content creation based on the company and product

specifications

Website design, Creation, Management and promotion (SEO)

Mobile Application development

Consultancy in social Media Strategy (E-reputation, E-

Monitoring…) Creation and management of branded online

interactions (games, contests…)

EXAMPLE OF DIGITAL ACTIVITIES (1/6)

Campaign with Florent Ibenge and Fally Ipupa for Samsung RDC

EXAMPLE OF DIGITAL ACTIVITIES (2/6)

Campaign with Florent Ibenge and Fally Ipupa for Samsung RDC

EXAMPLE OF DIGITAL ACTIVITIES (3/6)

Online Competition for Samsung DRC

EXAMPLE OF DIGITAL ACTIVITIES (4/6)

Creation of local content https://www.youtube.com/watch?v=_B480F4T0d8 Local Artiste (Meshak Kadima) sketching using a Note 5

EXAMPLE OF DIGITAL ACTIVITIES (5/6)

ECOBANK CAMPAIGN

Landing page creation

Banners for Online advertising

Placement proof

Youtube video ad

EXAMPLE OF DIGITAL ACTIVITIES (6/6)

Local and Original Content creation

TRADITIONNAL MARKETING AND ADVERTISING

• MetroGroup is creating and delivering full 360° advertising campaign.

Ground activities: • Event creation and Management

• Event Coverage and promotion

• Ground Marketing

• Road Show and original ground marketing activations

Media Buy • TV media Buy

• Radio Media Buy

• Billboards

• Magazines

TV and Radio ad Production • Concept and Story board

• Creation of Animation

• Creation of TVC with Actors

Other services • Studio Services (Photography, recording…)

• Copy writing

• SMS campaigns

• PR (Press Conferences, interviews)

ANIMATION CREATED BY METROGROUP https://www.youtube.com/watch?v=rkI1quNEiF8

EVENTS PLANNED AND MANAGED BY METROGROUP

EVENTS COVERED BY VOILA NIGHT

METROGROUP CUSTOMERS AND PARTNERS