new politics communication agency

credentials

presentationTirana

2011

www.new-politic.com

New Politics is the leading communications and marketing company in Albania with a specialty in public relations, media, event management & production.

Our Mission is to providing cost-effective and results-driven communication services to our clients for them to meet their goals. Our approach is straightforward: to deliver the highest value counsel and solutions that maximize client’s business goals.

New Politics was founded in 2006 and has proved to be the leading partner for private and public institutions and individuals for organizing PR campaigns, managing events, monitoring and analyzing the media, and has an established experience with product positioning, brand sales growth, and corporate citizenship.

Our departments…Our departments…

Organizational ChartOrganizational Chart

New Politics has the capabilities to cover the whole spectrum of the advertising and marketing services.

Professionals working in our different departments put us in the best conditions to provide qualitative service to all our clients and accomplish their needs as effectively as possible, in terms of time and money.

We are able to plan full strategic and communication campaigns, which place our clients in the spotlight of their target groups and not only.

In the following slides are given two examples of full campaigns we have performed and executed for some clients of ours.

Case Study 1

PRAKTIKER (1st DIY Industry in the country) Launch360o Communication Campaign

• Creative (Slogan, TV Spot, Radio Spot, Layouts for Print and Outdoor)

• Media (Media Plans & Media Buy – including TV, Radio, Outdoor, Print in newspapers & magazines, advertisement in Web-s, Bus branding)

• Opening Ceremony/ Event

• Press Conference & PR Services

Print

CTL Outdoor/ Billboard

Catalogue

EventOutdoor

Case Study 2

EMPORIKI BANK 10 Years in Albania 360o Communication Campaign

• Creative (Slogan, TV Spot, Radio Spot, Layouts for Print and Outdoor)

• Media (Media Plans & Media Buy – including TV, Radio, Outdoor, Print in newspapers & magazines)

• Anniversary Ceremony/ Event

• PR Services

CTL Outdoor/ Billboard

Event

TVC Production

Research & AnalysisResearch & Analysis

+

Collaboration & Assistance

Answers to questions such as "Where can I best reach my target audience?", “What message is most compelling to my key customers?" and "How are my current communications resonating with my employees and customers?" help define and optimize the impact of businesses communications programs.

New Politics assisted by a well-known and expert international partner in the field, such as R.B.O (The Retail & Branding Optimization Company), is able to answer these questions and access hard-to-reach segments and far-flung audiences based on client need. The valuable expertise and long-term experience of our partners (R.B.O) helped us introduce in the Albanian business environment this new service.

We explore market potential and market trends. We test products and advertising. We help our clients build long term relationships with customers. We study audiences and their perceptions of various media.

We listen, so we can understand your business and customize our work to precisely match your needs. We deliver creative and concise Recommendations & Analyses that get right to the point-quickly.

What we can do

MediaMedia

What we do…What we do…

o We provide Strategic Planning of Advertising Campaigns including selection of media mix, advertising time and space, as well as budget allocation on media

o Provide all negotiations with media to obtain the best prices and create an advantage for clients

o Prepare detailed media plans in each medium such as TV, Radio, Print, Outdoor & Websites campaigns

o Provide media monitoring and reporting

What we do…What we do…

o Select the best TV programs to be sponsored by its clients

o Evaluate sponsoring packages in terms of cost and benefits

o New Politics monitoring department records all data for 11 main TV stations and 45 newspapers and magazines.

o Our monitoring department gives us the opportunity to fulfill all client’s advertisement campaign needs

Our Clients…

Emporiki Bank

Taçi Oil

Aleat Sagem

ZOTT (Monte & Yogobella Products)

Albanian Post Service

COIN & OVS

Albanian Government

Italian Embassy

Public RelationsPublic Relations

The PR department in New Politics is composed of professional PR specialists and journalists. We are dedicated to providing results-driven communication services to our clients for them to meet their goals. Our approach is straightforward: to deliver the highest value counsel and solutions that maximize our client’s business goals.

Our PR services are grouped in these main categories: o Media Relationso Corporate Communications o Digital Mediao Public Affairso Crisis Communicationso Corporate Social Responsibilityo Grass Roots outreach

Media Relations

The essential skill of public relations is the ability to assemble a good story. Our Media team is composed of skilled reporters and managers who anticipate the daily media agenda and communicate their client’s messages in a convincing way. New Politics excels at telling complex stories that will resonate from high-level business media to the consumer press.

Our media relations services include:

o Strategy and Message Development o Tracking and Analysis o Audience Targeting o Speech and ghostwriting services o Audits o Editorial Campaigns o Media Event Organizationo Media Training o Media Tours o Media Material Development o Database Development and Maintenance

Corporate communications

From company and product launches to reputation management, New Politics provides communications services that help corporate clients meet their earning and business goals. We endeavor to understand each client’s unique culture and challenges to create messages that help them to communicate in novel and captivating ways.

Our corporate communications services include

o Corporate brand positioning o Internal communications o Investor relations o Crisis and litigation communications o Corporate Social Responsibility o Executive reputation management

Digital Media

Access to new technologies and information has revolutionized communications, enabling everyone to consume, create, share and edit information on their own terms. New Politics assists clients to understand, adapt to and participate effectively in this exciting new communications environment, and provides the local know-how for how to approach these new channels in Albania. Our team devises and deploys digital communications strategies that complement traditional communications campaigns and offer efficient and measurable business results.

Our services include:

Online Experience Design

o Website and blog design/developmento Branded content and content distributiono Online advertisingo Online video

Social Media/Community Development

o Social media participation / strategyo Social network application developmento Social media advertisingo Online community development and moderationo Wiki development

Digital Reputation Management

o Online media/blog monitoring/engagemento Online public relationso Digital crisis and issues managemento Website/digital strategyo Web writingo Search optimization and deoptimization

Public Affairs

As globalization and European integration influences economic, social and political elements in Albania, it has become vital for corporations to understand and master the emerging and often complex political and regulatory issues that impact their businesses and industry. In an environment in which the Government plays a key role in influencing and creating public policy, our public affairs programs plays a vital role in delivering real gains to businesses.

Working with proprietary tools and leveraging in-house expertise we help define the key stakeholders across the spectrum of policy-makers and influencers, map the issues and develop and execute an effective outreach scheme extending across Albania. Our approach is strategic. We offer insights and ideas that go beyond mere issues management.

Crisis Communications

Unexpected events or unwanted media attention can all provoke crisis situations in the affected companies, the effects of which can extend far beyond any immediate financial loss. These effects potentially include loss of reputation in the public arena and uncertainty among business partners and shareholders, which can additionally culminate in an adverse internal working environment. New Politics offers a wide range of crisis management services. In the space of a few hours, we can send a qualified team out to you.

Our crisis management services include:o Support with compiling an individual crisis reaction plan o Enhancement of the crisis management specialists and support in designing processes o Timely support and assistance

We can draw on experts to support and advise you. As a local based company, we can mobilize resources within a short period of time. This allows us to access relevant information quickly and to assist you in introducing the appropriate measures.

Corporate Social Responsibility

Corporate Social Responsibility has now become central to business strategy as the measure of a company’s profile and success changes from revenue generation parameters to its contribution towards the community at large. Smart businesses however are able to find new ways to embrace such challenges and turn them into opportunities. They recognize that corporate responsibility can be good for their bottom line. This is why we suggest that all our clients create and sustain smart CSR programs that sustain and expand their image within Albania and the region at large.

Specifically we offer our clients to:o Study and determine the most appropriate CSR pillars for key client audienceso Design the CSR programo Follow up the CSR program

As the pioneer in comprehensive CSR knowledge and services in Albania we believe that New Politics is your perfect partner for launching a CSR program and is committed to provide the best services to that end.

PR work & EventsPR work & Events

Client: AMCProject: Business Solution

o Preparation of the Media Conferenceo Inviting the journalistso Preparation of the Media Materials o Organization of interviews after the conferenceo The activity was covered by all the national TV channels, all the newspapers and from the most clicked websites in Albanian.o Media Report

Public Relations & Events

Client: TuborgProjet: Launch of Tuborg in Albania

o Organization of the Media Conferenceo Moderation of the Media Conferenceo Journalists targeting and meetingso Invitation of the journalistso Interviews after the press conferenceo Creation and maintenance of the social network & social media profileo Preparation of all the media materials (press kit)o All the most important media covered the presentation in their economic rubricso Media Report


o Concept of the partyo Preparation of VIP list with the key media representativeso Organization of one to one meetings between AMC representatives and Mediao Articles the day after reflected the atmosphere createdo Facebook was massively used where journalists commented on their photoso Media report

Client: AMC Project: Media Clubs


o Previous meetings with journalists and briefing about UNIFIo Concept of the conferenceo Generation of the future business partners listo Organization of one to one meetingso Invitation and confirmation of their presence in the conferenceo Invitation of media in the conferenceo Organization of interviews for UNIFI in mediao More than 14 newspapers covered the conference and 7 TV channels, including the national oneso Media Report

Client: UNIFI CommunicationsProject: UNIFI Launch


Client: Regency Casino TiranaProject: Opening in Tirana

o PR and lobbing campaign before and after the launch of Regency Casinoo Crises management solutionso Organization of the press conferenceo Managing different interviews in mediao All the national TV channels and the biggest newspapers covered the conference in a positive wayo Media Report


Client: MTVProject: MTV Exit

o Fundraising campaign o Media Conference to present the details of MTV Exito Inviting and managing Albanian medias in Vlorao Organization of the interviews for the Albanian mediao Media Report


Client: Anna VissiProject: promoting the song of EuroVision

Client: Albanian GovernmentProject: EU - Central European Initiative Conference in Tirana

o PR and lobbing campaign for the Greek singer in Albania for the Euro Vision o Concept and organization of the Press Conferenceo Presence of Mrs. Vissi in the most important tv showso Organization of different interviewso All the national TV channels and the national newspapers reflected positively her visit in Tirana

o Awareness campaign before the evento Concept of the Ceremonyo Working with the Govern Press Office managing media needs and requestso This event was covered from al the Albanians media and some of the most important international media


Client: Albanian PostProject: Press Conference Albania ZIP Code

o Awareness and articles before the presentation to explain why is important the ZIP codeo Concept the Press Conferenceo Invitation journalists that cover economyo Preparation of the Media Kito Organization of interviews and presence in TV shows of Posta Shqiptare representativeso All the Albanian media covered the conference

Client: Japanese Tobacco International Project: Press Conference, JTI is present in Tirana

o Meetings with journalists and briefing about the JTI presenceo Concept the press conferenceo Targeting and inviting the appropriate journalists o Preparation of all the media materialso Organization of interviewso Media Reporto The news was in the most important Albanian media


Client: Tirana International AirportProject: Inauguration Ceremony of the New Terminal of TIA

o Previous PR campaign and meetings with journalistso Target the journalists to be invitedo Concept of the Inauguration Ceremonyo Invitation of mediao Preparation of the Media Kito Media Reporto This activity was covered from more than 29 press articles and 9 TV channels.


Client: Aleat / SagemProject: Inauguration Ceremony of the Personalization Center

Client: Intesa Sanpaolo Bank / ABAProject: Ceremony of presenting American Bank under the name of Intesa Sanpaolo Bank

o Previous positive articles in mediao Different meetings with key media representativeso Preparation of the journalists list to inviteo Concept of the Inauguration Ceremonyo Preparation of the Media materials (press Kit)o Media Reporto Interviews in some national TV channelso The most important medias (14 press and 8 TV channels) in Albania covered positively the inauguration and the work done from Aleat – Sagemo Media Report

o Preparation of the journalists that cover such eventso Managing a live connection with the ceremony in the most important news TV channel, news24o Preparation of the Media Kito Invitation of the journalistso Organization of interviews o Media Reporto With 16 articles in press and 6 articles in TV was covered the ceremony


Client: Albanian GovernmentProject: President George W. Bush in Tirana

o Information campaign in media in cooperation with the Prime Minister press office o Organization of the Media Point to manage the requests of local and international media presento Live broadcast from Prime Minister premiseso Media Reportso The visit was covered from all the Albanian media and all the most important American and international media


Client: AMCProject: Annual What’s Up Concerts

o Media managemento Preparation of all the media materialso Organization of interviewso Live broadcasting o Media Reportso These activities have been covered from all type of medias, from local to national and satellite ones


Client: Albanian GovernmentProject: Albania in NATO

o Preparation of the media flowo Accompanying media in all the activitieso Working with the Govern Press Office to manage media needso Media Reportso The activities organized in different places were live broadcasted in 3 TV Channels and covered in all the Albanian media.


Client: Taçi Oil Project: Taçi Oil Tournament, second edition Albania – AC Milan

o Concept of the Media Conferenceo Accompanying AC Milan football teamo Preparation of Pres Kit in collaboration with Taçi and AC Milan Press Officeo Organization of the interviewso Media Reporting


Client: CEZProject: CEZ Albania official presentation

o Media meetings and brief before the official presentationo Round table with journalistso Concept of the press conferenceo Targeting and inviting the appropriate journalists o Preparation of all the necessary material for media, the press kito Organization of interviews after the media conferenceo Media Reporto The activity was covered positively in all the economic news in TV and in all the Albanian press


Client: Tirana Internaional AirportProject: TIA inauguration of the extension of the passengers terminal

o Targeting and inviting the appropriate journalists o Preparation of the media materialso Organization of media touro Live broadcasting of the ceremonyo Preparation and invitation of VIP guest, in collaboration with TIA staffo Media Monitoringo All the TV channels, national and local, included this activity in their economic news. The same massive coverage was from press too


Client: Mane TCIProject: TEG inaugurates the start of the works

o Concept of the inauguration evento Preparation of the invitee listo Preparation of journalists list to be invited o Invitation of journalistso Preparation of media materials, press kito Media reporto The inauguration was covered from 5 TV channel and almost all the newspapers


Client: PraktikerProject: Praktiker presentation in Albanian market Press Conference

o Media meetings and briefing before the inaugurationo Preparation of the media conference o Invitation of the journalistso Preparation of interviewso Organizing the presence of Praktiker representatives in TV showso Preparation of all the media materials for the press kito Preparation of the VIP list o Invitation and confirmation of the presence of VIP listo Media Reporto The inauguration was covered with 16 press articles and from all the 4 th national TV channels


Client: Emporiki BankProject: 10 years in the Albanian Market

o Concept of the anniversary ceremonyo Preparation of the VIP invitee listo Invitation and confirmation of the VIP inviteeo Invitation of mediao Preparation of the media materials, press kito Media Reporto The 10th anniversary of Emporiki bank was covered from 4 TV channels (3 of them national) and 8 newspapers


Client: Coin TiranaProject: Inauguration Ceremony and Press Conference

o Communication Strategy o Creation of the VIP list to invite o Invitation and confirmation of the VIP inviteeo Preparation of the media materialso Invitation the mediao Organization of the media conferenceo Organization of interviewso Managing 2 insertions in 2 different TV showso Media reporto The opening and the press conference was covered from 6 TV channels (3 national) and from 20 newspaper


Client: Albanian Government Project: Visa Liberalization

o Buzz generatoro Social Media Moderator (youtube, facebook, etc.)o Grass Roots outreacho Live broadcasting in 4 national TV channelso Media Report


Client: AMC

o Creation and proposal of the projecto Managing the projecto Prepare the PR Campaign for each of the CSR programso Preparation of the media kit for each of the CSR programs o Media Reporto In the CSR programs are used different types of media formats from social media to news editions, from TV shows to special articles in print.

Corporate Social Responsibility Programs

http://www.facebook.com/photo.php?pid=30061591&id=1352604622

http://www.facebook.com/photo.php?pid=30210749&id=1352604622

Client: AMC


o Creation and proposal of the projecto Managing the projecto Prepare the PR Campaign for each of the CSR programso Preparation of the media kit for each of the CSR programs o Media Reporto In the CSR programs are used different types of media formats from social media to news editions, from TV shows to special articles in print.

Client: Fondacioni Fëmijët Shqiptar “Domenick Scaglione”Project: Awareness campaigns for children

o Design of the Awareness campaign for childreno Media Relationso Fundraising o Media Reportso During the activities have been involved all the medias and sometimes they have been partners in different project


Media Monitoring

PR monitoring & reporting

Advertisements monitoring & reporting

New Politics offers the possibility to have daily monitoring of media for issues and key words that the clients are interested in. We also can provide weekly or monthly detailed report with all the articles and relevant analyses.

We monitor 32 newspapers and 13 magazines, more than anyone else in Albania does.

We can monitor more than 11 TV channels, the 4 national TV channels and the local TV channels that have the largest coverage in Albania territory.

o tvsho vizion pluso ora newso scano abco top news

PR Monitoring and Reporting

o top channelo klano al sato koha tvo news 24

Press and Web Clipping sampleMedia: Panorama (newspaper)

Circulation: 20,000

Title: Commission gives OK, AMC part of “Deutsche Telekom”

Page: Economy, page 6

Size of article

365 cm ²

Date 23-09-2008

Briefxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

o Delivered through emailo Scan of the entire article and of the full page where the article is placed for PRINTo Print Screen of the web where is mentioned the key word from the client for WEBo Information about the surface of the article and general information about the newspaper or magazineo Brief of the article


AMC Cosmote Group Outlook National media

- Shqip (Economy, page 12) AMC has donated 50 thousand of euros for the people affected by floods. In the wake of the flooding in the Northern parts of Albania, AMC will contribute for the relieve of the people of the area, the amount of 50 000 Euros to the bank account “Emergency – Shkodra Municipality”, created by the Municipality of Shkodra to support the families in the flooded areas. Apart from this financial contribution, AMC has already taken a set of measures to make available its resources to the authorities and people of the affected areas. In many of the places where water has hindered communication, AMC offered online help so that local authorities could still use their phone numbers and continue their critical work. Today AMC launched a SMS initiative to help raising funds for these families in need. All AMC subscribers that wish to contribute can text “PO” to 56056, and each SMS costs 50 Lek (VAT excl.).

Competition (Vodafone) Outlook National media

- Shqip (Economy, page 12) Vodafone donates free calls for families. In response to the emergency situation created by the floods in Shkodra, in the context of emergency communication needs of families evacuated and affected by floods of recent days, Vodafone Albania donates handsets with free airtime to area physicians and centers of temporary accommodation. "We will respond immediately to people affected by the disaster by utilizing our technology and services," said Haris Broiimidis, Vodafone Albania CEO. According to Broumidis, 20 health centres will be equipped with phones and free airtime for doctors who work in areas of greatest flood risk so as to ensure their uninterrupted contact with medical centres established by the Ministry of Health. A number of other handsets with free airtime will be placed in accommodation centres so as to enable communication of the evac-uated residents with their family members and relatives.

Competition (Eagle Mobile) Outlook National media

- Shqip (Economy, page 12) Calik supports the habitants in need. Calik Holding, through its three companies operating in Albania, is supporting the people affected by floods in the northern region of Shkodra. In this frame, Albtelekom is donating EUR 25,000 and BKT is also donating another EUR 25,000. These donations make the total value reach over EUR 50,000.. At the same time, the other company owned b y Calik group, Eagle Mobile, has started an awareness campaign through SMSs in order to collect funds which will be donated to people affected ....

o Delivered in the first working hourso Delivered through emailo Brief of all the information concerning the key words from the cliento Can be added other general information in brief to create a full picture what happens


Sample of Morning Press Brief

Sample of Media Review


o Delivered from 12:00 to 13:00 o’clocko Delivered through emailo Full article where is mentioned one of key words given by the cliento Can be added other general information to make a full picture what happens in media and society o Media Review includes TV channels, Websites Newspapers and Magazines or can be done separately

TV Clippings sampleDate: February 29, 2008 (Thursday)

Media: Scan TV

Coverage: 52,43 % of the territory

Title: The first Japanese company opens its office in Albania.

Full Text: First Japanese company opens its offices also in Albania. XXX is the third world company in the world for the XXXX production, as well as one of the two main XXXX companies present in the Albanian market. The general manager of the company XXX XXXX underlines that their presence in Albania will solicit other companies, especially from Japan to invest in Albania. In the beginning, the company will employ 10 of Albanian experts in marketing and distribution.

Duration: 43 seconds


o Delivered through email or other digital device as USB, CD or DVDo Full article where is mentioned one of key words given by the client o Information about the duration of the TV article, the program where is mentioned the key word and general information about the televisiono Full text of the article


Sample of Monthly Media ReportPublicity share on Corporate

Plus Comun.

44; 38%AMC

23; 20%

Vodafone

25; 22%Eagle Mobile

24; 20%

Publicity share on Corporate presents the percentage of the articles that each company had during a month, on Corporate category.

Publicity share on CSR & Sponsorship

AMC,

3; 13 %

Vodafone,

17; 70%

Eagle Mobile

0; 0 %

Plus, 4 ; 17%

Publicity share on CSR and Sponsorship presents the percentage of the articles that each company had during a month, on CSR and Sponsorship category.


Sample of Monthly Media ReportPublicity share on P & S

AMC,

26; 50 %Vodafone,

16; 31%

Eagle Mobile

10; 19 %Plus, 0, 0%

Publicity share on Products & Services presents the percentage of the articles that each company had during a month, on Products and Services category.

Reached Audience on J une 2008

709700

242300

2500 8000

0

200000

400000

600000

800000

Print

AMC

Eagle Mobile

Vodafone

Albtelecom

Reached Audience presents the maximal number of audience that could be reached based on the circulation of the newspapers where the articles were published.


Sample of Monthly Media ReportGrade Average J une 2008

4.54.88

3.5

2

0

1

2

3

4

5

6

Print

AMC

Eagle Mobile

Vodafone

Albtelecom

Grade Average graphic shows the average evaluation of the article on telecommunication companies based on what the journalist wrote on the newspapers. The scale used is from 1 to 5. 1 is for negative and 5 for positive and highly supportive.

The size average graphic shows the average of the surface that covers the articles on each company in the printed media. This surface includes text and photos.


Sample of Monthly Media Report

The surface covered graphic shows the total surface (or timing) that covers the articles on each company in the printed media.This total amount of the surface presented in cm² includes text and photos.

The number of the articles graphic shows the total number of the articles on each company in the printed media during the month of June. AMC has more than the double of the article amount of all the other companies in print media.


Sample of Monthly Media ReportType of Audience in printed media

57

22

2 16

1 0 02 1 0 00 1 0 02 0 0 00

10

20

30

40

50

60

General public +economic

Socialist Party

Democratic Party

Republican Party

Sport readers

Other data analyzed and report are the placement block, the type of readers (such as democratic party, socialist party, republican readers, sports readers, economy readers, etc), the number of articles each newspaper publishes for you company as well as your competition, etc.

The number of the articles graphic shows the total number of the articles on each company in the printed media during the month of June. AMC has more than the double of the article amount of all the other companies in print media.

New Politicsprovides its monitoring services based on three main aspects:

Technical monitoring system Monitoring system is digital and enables monitoring 20 hours / day. The server

stores all data transmitted during the day. The capacity of the server enables to preserve

for two months all materials the client is interested on.

Trained staff The monitoring department is composed of 5 skilled and trained persons,

who cast all details on database.

Full database Every data transmitted is recorded on the server, creating in this way a complete advertisement archive. The way database is created, gives us the opportunity to

extract all the necessary and required data at every moment.

Advertisement Monitoring and Reporting

Recording of each TVCOur monitoring service can provide for 11 TV stations, which, in fact, are the most important

televisionstations in Albania.TV stations that we monitor are: Top Channel, Klan TV, Vizion +, TVSH, Scan TV, Abc News, Ora News, News24, Alsat

TV, KohaTV.

Monitoring includes:

All advertising spaces in the pressThe monitoring department is able to monitor almost 45 newspapers and magazines. Some of the main newspapers & magazines we monitor are:Panorama, Shekulli, Shqip, Koha Jone, Gazeta Shqiptare, Sot, Albania Daily News, Tirana Times,Jeta, One, Trendy, Anabel, Elegance, Am Cham, etc.

Advertisement Monitoring and Reporting

We report for clients and their competitors, the following …

TV Advertising Monitoring Report includes:

Verification of media plans Airtime / TV station No of airings No of 30” spots Share of prime time - non prime time Share of quality placement Share of weekend - working days transmitting Share of spending budget (based on rate cards)

TV Advertising Monitoring Report includes:

Verification of media plans Airtime / TV station No of airings No of 30” spots Share of prime time - non prime time Share of quality placement Share of weekend - working days transmitting Share of spending budget (based on rate cards)

Press Advertising Monitoring Report

Verification of media plans Type of layouts Type of brand category Reached audience (based on circulation) Share of spending/budget (based on rate cards)

We report for clients and their competitors, the following …

Sample of airings’ share and insertions share

0

20

40

60

80

AMC 45 8 6 3 7 10 0 2

Vodafone 48 5 4 2 8 12 0 1

Eagle Mobile 69 12 6 2 8 12 0 0

Informative PoliticsEconomy/Business

CulturalSociety/Lif

estyleSports Youth Gossip

No. of Airings

0

1000

2000

3000

4000

5000

No. of Airings 4494 3145 4048

AMC Vodafone Eagle Mobile

Each column shows the no. of airings for each company per month.

This graph shows the share of ins. ( converted in full pages) between 3 competitors.Since there are many newspapers & magazines, we have categorized them referring to type of news & content.In this way, total no. of ins ( converted in full pages), refer each category of print.

AMC, 33.5%Vodafone, 27.5%

Eagle, 39.0%

0.0%

10.0%

20.0%

30.0%

40.0%

Reached Audience (%)

Reached Audience presents the maximal number of audience that could be reached. This is based on the circulation of the newspapers where the ads were published.

Sample of reached audience

Sample of budget share

€ -

€ 50,000

€ 100,000

€ 150,000

€ 200,000

AMC 154,348 151,448 32,896 1,680 75,651 14,502 118,840 1,244

Vodafone 172,894 82,330 85,233 3,195 15,266 17,761 34,711 12,560

Eagle Mobile 180,883 114,416 37,079 12,353 53,250 35,440 108,147 37,926

KLAN TVTop

ChannelOra

NewsKoha TV News 24 TVSH Vizion + Alsat

- €

10,000.0 €

20,000.0 €

30,000.0 €

40,000.0 €

AMC 21,334.8 € 2,065.2 € 1,358.7 € 760.9 € 4,704.8 € 3,117.4 € - € 1,087.0 €

Vodafone 22,456.5 € 1,304.3 € 996.4 € 398.6 € 4,151.3 € 2,324.6 € - € 507.2 €

Eagle Mobile 37,369.6 € 3,043.5 € 1,427.5 € 942.0 € 3,923.5 € 3,200.0 € - € - €

Informative PoliticsEconomy/B

usinessCultural

Society/Lifestyle

Sports Youth Gossip

These graphs show the monthlybudget share for 3 competitors AMC, Vodafone & Eagle Mobile for each TV station and for each category of print.

Below the Line Activities

What we deliverWhat we deliver

Below the Line & Events: As very experienced marketing and event management agency we provide innovative ideas, Unique events and Below the Line strategies and concepts to promote further your products and develop & enlarge your business.

Promotions on the TV: We extend the promotional activities & happenings on the TV shows, to ensure like this a more innovative, spread and successful brand advertising

Supervising & Reporting: As a very important part of the activity and collaboration reporting on the well going of the activity, customers behavior and brand diffusion we provide weekly and monthly reports to our clients.

Production of promotional items: We can design and product promotional items starting from flyers, posters, brochures, catalogues, creative products, stands, personalized PoP-s.

TuborgTuborgLaunch CampaignLaunch Campaign

• BTL in the bars of Tirana & beaches, to create awareness on the product availability

• Buy & Get promo mechanism, to push trial

AMC AMC New Corporate “E shohim botën si ti”New Corporate “E shohim botën si ti”

Scratch cardScratch card

• Scratch cards promo mechanism

• BTL at night clubs, sponsored by AMC

Emporiki BankEmporiki BankSouth Albanian-Greek Borders & AirportSouth Albanian-Greek Borders & Airport

• BTL at Kapshtice- Korce; Kakavi- Sarande; Durres port; Vlore port

• Distribution of info flyers on Loans and Deposits, by Emporiki Bank

• Distribution of giveaways

Italian EmbassyItalian Embassy20102010

Distribution of info flyers on the month of event’s June & DJ’s FestPrinting and production of all promotional materials, bags, Cd holders etc.

ETCETCShopping centerShopping center

Design & Production of all promotional items- fliers & giveawaysDistribution of info flyers on - Discounts; special celebrations; new shop openings

AMCAMCWhat’s Up?!What’s Up?!

Albanian Beaches, North & SouthAlbanian Beaches, North & SouthSUMMER TOUR SUMMER TOUR 20092009

• BTL activities at six beaches

• Distribution of promo flyers

• Handing out giveaways

• Braded vans for the promo tem

AMCAMCWhat’s Up?!What’s Up?!

Albanian Beaches, North & SouthAlbanian Beaches, North & SouthSUMMER TOUR SUMMER TOUR 20102010

• BTL activities at six beaches

• Distribution of promo flyers

• Beach games – football table & puzzle

• Handing out giveaways

• Braded vans for the promo tem

AMCAMC“SUMMER DAY 14 MARCH 2011”“SUMMER DAY 14 MARCH 2011”

• Event concept & Implementation

• Promotional activity

• Design & Production

Promotional itemsPromotional items

Pins

Mouse pads

Waste bag CD case T-shirt

Umbrellas

Beach balls

Sun shades

Car freshener

Our Clients

Agenda 21

Thank you…