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New PlatformsNew Skill setsNew Job Roles

Teresa Richardswww.linkedin.com/in/teresarichards79

New Platforms

Location Based Services

Q&A platforms

Video Content

Location Based Services

Platform Users Benefit

Facebook Places There are more than 200 million active users currently accessing Facebook through their mobile devices.

Even if you can’t check-in you can see and comment on other people’s check ins

Four Square 6 millions users Incentives for repeat visits

Gowalla 450,000 users Curated TripsBranded pins and items

Loopt Star 4 million users Real time rewardsCoupons and email vouchers

How can these be used in B2B?

Intel - Tradeshows

•Provides data

•Creates leads

•Offer vouchers/exclusive insights

•Interact with attendees

Real time Sales

Regus – Outsourcing

•locate the nearest Regus centre on the go using GPS, including filtering by facilities, locate it on a map and get turn-by-turn directions.

•augmented reality feature overlays locations and distances of offices over a real-time view from the camera.

Q & A platforms

Platform Users Benefit

LinkedIn Answers Open to all LI users LinkedIn Answers lets you tap the knowledge of your professional network

Aardvark 100,000+ A user simply asks a questions, and then Aardvark algorithmically determines the best person within the user’s network to answer the question

Quora 320,000 registered * Quora is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it

* Estimated by Techcrunch Dec 2010

Benefits of Question platforms for B2B

• Research

• Thought leader positioning

• Lead Gen

• Crowd Sourcing

Which platform is best?

What is the most important skill to have to run successful social media for a brand?

9 responses from LinkedIn Answers

1 response from Aardvark

0 responses from Quora

Other new platforms

Video content

New Skills

Good Communicator

Technology Savvy

Business knowledge

Good Communicator

• Good listener

• Passionate and enthusiastic

• High emotional intelligence

• Skilled writer

• Quick Thinking

Business knowledge

• Understand Org. vision and strategy

• Industry knowledge

• Experience

• Connected

• Authoritative

Technology Savvy

• Experience

• Curiosity

• Early adopter

• Analytical

New Job Roles

Content Curator

community manager

Social Media Manager

Online Media Manager

Brand Evangelist

Brand Advocate

Community Producer

Head of

Interactions

Head of Social Media

Head of

Online Community

Who’s responsible?

Resource Requirements

External Manager

Internal Manager

writer

Analyst

Admin

Topic Expert

Topic

Expert

Internal Gatekeeper:

Monitors and develops the strategy. Assigns and coordinates actions.

Internal Experts

Approves content.

Provides ‘expert’ level content.

External team

Produces content. Analyses results and monitors all social media channels.

External Gatekeeper:

Monitors and develops the strategy. Assigns and coordinates actions.

Final thought…