new outplay texture putty - redkensalon.com · for in your fi nishing skills and live model...
TRANSCRIPT
GET INSPIRED. BE PART OF IT.
REDKEN.COM
MARCH 2008PROMOTIONS
NEW OUTPLAY TEXTURE PUTTY PLUS REVAMPED MEN’S STYLING COLLECTIONREDKEN CREATES VOLUME II NEW HI-FUSION SHADES... GET CREATIVE!
SEPARATE. CHUNK. SHAPE.
NEW OUTPLAY TEXTURE PUTTY MAXIMUM CONTROLConstruct styles with chunky separation, oversized pieces and a matte finish.
Crunch-free formula contains mineral salts for immediate grab and texture with
maximum control.
COVER MODEL'S HAIRCOLOR: Natural Level: 4Highlights: Shimmer One 5Na + equal parts 20 Volume Pro-Oxide Cream Developer.
NEW ON 5TH
March 2008 Promotions 3
BA
C
SALON OFFERPURCHASE
5 Outplay texture putty 3.4 oz.
RECEIVE FREE
A 1 Outplay texture putty 3.4 oz. for stylist station use
B 1 Product glorifi er
C 1 Outplay poster
OPEN STOCKPRODUCT SIZE
Outplay texture putty 3.4 oz.
maximum control
REDKEN FOR MEN STYLING COLLECTION* SLEEK NEW LOOK... SERIOUS CONTROL FOR EVERY STYLENow it’s easier than ever for you and your male clients to fi nd the perfect styling products! Redken For Men’s styling collection has been reorganized by product form and level of control to simplify selection. Choose the form of product you prefer, then choose the amount of control you want. Each product is labeled with clear product descriptors and a level of control: mild, medium or maximum. Plus, the lineup has sleek new packaging* that matches Redken For Men haircare for stronger shelf impact.
mild control
STAND TOUGHextreme gel
WORK HARD molding paste
OUTPLAY texture putty
HOLD STILLfi rm styling spray
GRIP TIGHT holding gel
DISRUPT fi ber gum
MANEUVERworking wax
GET GROOMEDfi nishing cream
POLISH UPpomade
medium control
GEL/CREAM PASTE/GUM WAX/POMADE SPRAY
NEW STYLIST STATION ½ LITER SIZE OF GRIP TIGHT!A convenient, professional size of Grip Tight holding gel is now available! Keep this men’s grooming favorite at your stations to use on clients — and encourage retail sales!
SALON OFFERPURCHASE
Any 12 Redken For Men Styling products**
CHOOSE FROM
PRODUCT SIZE
Grip Tight holding gel 5 oz.
Get Groomed fi nishing cream 5 oz.
Polish Up pomade 3.4 oz.
Maneuver working wax 3.4 oz.
Stand Tough extreme gel 5 oz.
Work Hard molding paste 3.4 oz.
Hold Still fi rm styling spray 7.4 oz.
Disrupt fi ber gum 4.6 oz.
RECEIVE FREE
A 1 NEW Grip Tight 1/2 liter
B 1 Styling shelf talker
C 36 Styling packettes
A
B
C
*Redken For Men new packaging will be phased-in. **Excluding NEW Outplay
NEW ON 5TH
NEW REDKEN CREATESCUT AND COLOR TECHNIQUES: VOLUME 2
THE INSPIRATION:Classic shapes reinvented. Diversity through color placement. Styles with
hidden potential. Redken Creates volume 2 combines creativity, innovation and
modernity for a collection of 12 visionary cut and color techniques. Versatility
and customization are at the heart of the collection. By combining contrasting
elements, core structures morph to create different looks. Long and short...
softness and strength... curly and straight... glamorous and edgy... The
contradictions merge seamlessly to create high fashion, highly-wearable styles.
March 2008 Promotions 3
THE TECHNIQUES:Each technique also lends itself to adaptation and experimentation. Mix and
match to create something completely new... the possibilities are limited only by
the imagination of the stylist:
• 1 CONVERTIBLE FRINGE
• 2 SHATTERED SURFACE
• 3 UNDERCOVER BOB
• 4 URBAN UNDERCUT
• 5 TILTED SPHERE
• 6 ANGULAR COLLISION
LORI ZABEL TIM COWAN BIRGER LOKENG MANA DAVE TAMMY REYNOLDS ASHLEY GAUNT
March 2008 Promotions 7
THE ARTISTS:
“ WITH THIS BOOK, YOU’LL BE ABLE TO EVOLVE OUR IDEAS AND INSPIRATION AND CREATE YOUR OWN UNIQUE STYLE!”
– LORI ZABEL, REDKEN ARTIST / REDKEN CERTIFIED HAIRCOLORIST
NEW ON 5TH
50% OFF SHAMPOO WITH CONDITIONER PURCHASELast month we brought you the fi rst step to any successful haircare or retail business — sampling. This month we continue with step two to haircare success — retail. After clients have sampled Redken haircare products with the packettes, they will be ready to make a purchase and this high-value offer will entice them to do it! This offer will also attract new and existing clients and build retail sales.
SALON OFFERPURCHASE
3 Shampoo and Conditioner Duos
(of the same brand) at a discount
CHOOSE FROM
All Soft Duo
Color Extend Duo
Extreme Duo
Smooth Down Duo
CLIENT OFFERSave 50% on shampoo 10.1 oz. with the
purchase of the conditioner 8.5 oz.
SAMPLE
RETAILTREAT
Be sure to check out the April issue of New on 5th for Step Three in the Haircare Success process — Treat!
RECEIVE FREE
A 6 Travel kits, each includes:
3 3 oz. fi llable containers with fl ip-cap top
1 3 oz. fi llable container with spray top
2 2 oz. fi llable containers with fl ip-cap top
1 Zip top travel case
B 1 Travel kit glorifi er
C 25 Retail client brochures
CLIENT OFFERFree travel kit with the purchase of any 2 Redken Styling products
from the Straight & Smooth and Defi nition & Movement collections
FREE TRAVEL KIT WITH STYLING PURCHASEHelp clients travel in style while encouraging them to make a retail purchase with this valuable and convenient gift. Free travel kits include empty bottles that clients can fi ll with their favorite on-the-go essentials!
SALON OFFERPURCHASE
Any 12 styling products (mix and match) from the Straight & Smooth
and Defi nition & Movement collections
CHOOSE FROM
A
C
THE STRAIGHT & SMOOTH COLLECTION
PRODUCT SIZE
Outshine 01 3.4 oz.
Satinwear 02 5 oz.
Straight 05 5 oz.
Align 12 5 oz.
THE DEFINITION & MOVEMENT COLLECTION
PRODUCT SIZE
Water Wax 03 1.7 oz.
Rewind 06 5 oz.
Electric Wax 11 1.7 oz.
Rough Paste 12 2.5 oz.
Hardwear 16 8.5 oz.
NEW Rough Clay 20 1.7 oz.
March 2008 Promotions 9
B
NEW HI-FUSION CHROME
NEW HI-FUSIONGREEN
NEW HI-FUSION BLUE
NEW HI-FUSION VIOLET
VIOLET/RED
RED/VIOLET RED RED/COPPER NEW HI-FUSION ORANGE
NEW HI-FUSION YELLOW
COLORBOND TECHNOLOGYHIGH TENACITY DYES = LOCK THE COLORCERAMIDE = RESTORES THE STRENGTHCATIONIC CONDITIONERS = PERFECT THE SHINECOCONUT OIL = PROTECTS THE VIBRANCY
NEW COLOR FUSION HI-FUSION 2-IN-1 TONAL AMPLIFIER AND HIGHLIGHTERPersonalize color! New Hi-Fusion 2-in-1 Tonal Amplifi er and Highlighter offers infi nite creative possibilities with 6 new shades: ORANGE, YELLOW, GREEN, BLUE, VIOLET, and CHROME. Mix and match together or with Color Fusion. Cool or warm... subtle or bold... explore all 10 Hi-Fusion shades to create an endless spectrum of results, maximize versatility and truly master your artistry.
NEW ON 5TH
HI-FUSION NOW INCLUDES 10 SHADES:
CH B VR
RV RC Y
G
R
V
O
DC
PURCHASE
24 Vector Plus or Vector Plus Extra Body
texturizers (mix and match) at 20% off
.
VECTOR PLUS ORIGINAL FORMULA:
• Soft, springy curls
• Manageable body and volume for beautiful
natural looking styles
• For all hair types up to 50% highlighted
• 3 component buffered Alkaline Wave System
VECTOR PLUS EXTRA BODY FORMULA:
• Defi ned, resilient, uniform curls
• Long-lasting curl formation even after
shampooing and styling
• For all hair types up to 50% highlighted
• 2 component buffered Alkaline Wave System
SAVE 20% ON VECTOR PLUS TEXTURIZERS
March 2008 Promotions 11
SALON INTRODUCTORY OFFER
A
BE
G
F
PURCHASE
Any 18 Color Fusion shades
RECEIVE FREE
A 1 Hi-Fusion V Violet 2.1 oz.
1 Hi-Fusion Y Yellow 2.1 oz.
1 Hi-Fusion CH Chrome 2.1 oz.
B 1 20 volume Pro-Oxide Cream
Developer 8 fl . oz.
C 1 Color Gear Detailing Etching Wand
D 1 Color Gear Detailing Freehand Brush
E 1 Color Fusion Shade Chart
F 1 Hi-Fusion Swatch Card
G 1 Hi-Fusion Sticker Sheet
NAME OF SESSION TUITION DATE
COLOR & KNOW WHY $ 900 MARCH 3 - 6
CUT & KNOW WHY $ 900 MARCH 3 - 6
DESIGNING BEHIND THE CHAIR $ 900 MARCH 10 - 12
EVERYTHING’S INCLUDED $ 950 MARCH 10 - 12
COLORING OUT OF YOUR MIND $ 900 MARCH 17 - 19
CUTTING OVER THE TOP $ 900 MARCH 17 - 19
DIAGNOSTIC DESIGN NEW SESSION! $ 650 MARCH 24 - 25
EVERYTHING’S INCLUDED 2 $ 950 MARCH 24 - 26
DRESSING THE BRIDE SPECIALTY SESSION $ 1100 MARCH 31 - APRIL 2
CUTTING WITH SAM & CHRIS SPECIALTY SESSION $ 1100 MARCH 31 - APRIL 1
APRIL
EVERYTHING’S INCLUDED $ 950 APRIL 7 - 9
PLATFORM ARTISTRY SPECIALTY SESSION $ 1250 APRIL 7 - 9
REDKEN COLOR CERTIFICATION $ 495 APRIL 11 - 13
COLOR & KNOW WHY $ 900 APRIL 14 - 17
CUT & KNOW WHY $ 900 APRIL 14 - 17
ALL ABOUT RAZORS SPECIALTY SESSION $ 950 APRIL 21 - 23
EVERYTHING’S INCLUDED 2 $ 950 APRIL 21 - 23
COLORING OUT OF YOUR MIND $ 900 APRIL 28 - 30
CUTTING OVER THE TOP $ 900 APRIL 28 - 30
MAY
EVERYTHING’S INCLUDED $ 950 MAY 5 - 7
SESSION SKILLS & PHOTO WITH NOAH SPECIALTY SESSION $ 1500 MAY 5 - 7
NAME OF SESSION TUITION DATE
DESIGNING BEHIND THE CHAIR $ 900 MAY 12 - 14
DON’T SWEAT IT ... FIX IT! $ 900 MAY 12 - 14
COLORING OUT OF YOUR MIND $ 900 MAY 19 - 21
CUTTING OVER THE TOP $ 900 MAY 19 - 21
JUNE
EVERYTHING’S INCLUDED 2 $ 950 JUNE 2 - 4
START WITH THE FINISH SPECIALTY SESSION $ 900 JUNE 2 - 4
EVERYTHING’S INCLUDED $ 950 JUNE 9 - 11
MANHANDLING $ 650 JUNE 9 - 10
COLORING OUT OF YOUR MIND $ 900 JUNE 16 - 18
CUTTING OVER THE TOP $ 900 JUNE 16 - 18
REDKEN COLOR CERTIFICATION $ 495 JUNE 20 - 22
COLOR & KNOW WHY $ 900 JUNE 23 - 26
CUT & KNOW WHY $ 900 JUNE 23 - 26
EVERYTHING’S INCLUDED 2 $ 950 JUNE 30 - JULY 2
MIXING IT UP FORMULATIONS WITH PATRICK MCIVOR $ 900 JUNE 30 - JULY 2
JULY
EVERYTHING’S INCLUDED $ 950 JULY 14 - 16
FULL ON CURLS NEW SESSION! $ 800 JULY 14 - 15
COLORING OUT OF YOUR MIND $ 900 JULY 21 - 23
CUTTING OVER THE TOP $ 900 JULY 21 - 23
COLOR & KNOW WHY $ 900 JULY 28 - 31
CUT & KNOW WHY $ 900 JULY 28 - 31
REDKEN EXCHANGE SESSION CALENDAR Expand your vision and challenge your talents at the Redken Exchange in NYC! For the complete 2008 calendar, to register or for more information call 1.800.545.8157 or log-on to Redken.com's site for salon professionals.
START WITH THE FINISH
ATTEND START WITH THE FINISH WITH ELLEN LAWLOR, BRENT BORRESON AND TIM COWAN
AT THE REDKEN EXCHANGE, JUNE 2 - 4, 2008
Would you like to be in total control of your fi nishing work? There is no better feeling than knowing the look you want and knowing how to accomplish it. Start with The Finish will give you the confi dence you have been looking for in your fi nishing skills and live model workshops will teach you how to break down a look by texture, tool and product. Enhance your customer service when you teach them how to achieve the perfect blow out. We will put you into action with your blow dryer and show you how powerful a beautiful fi nish is. Finishing hair superbly is the next step in taking your skills from good to great!
ALL OFFERS ARE AVAILABLE WHILE SUPPLIES LAST. All rights reserved. 50003084 1/08