Dick Raman, CEO,

BrandReact, Inc.

!  Founder/CEO First Internet Company to go Public in The Netherlands in 2000

!  2005 Moved to US !  Wrote some books !  CEO BrandReact, Inc.

http://Linkedin.com/in/DickRaman

•  >50% of Americans has a Smartphone •  Increasingly using the phone for •  SMS Text •  Facebook/Twitter •  Local Search •  eMail

•  People are spending more and more time on their phone each day

!  Nobody Sees ads anymore: !  The Phonebook !  The Yellow Pages !  TV !  Newspaper/Magazine Print Ads !  Direct Mail !  eMail (<20% even opens it)

!  So how can a Local Business present itself?

!  Google, Yahoo & Bing have introduced: !  Local Search !  Places Pages !  Maps !  …and a new search algorithm!

!  Search Results look different !  Local gets preference !  Introduction of Maps

!  Searching is mostly Local !  From your Smartphone (GPS Location) !  Using Location in your Browser

!  Auto-Detected (IP-address) !  Set by you

!  Narrow or Broad

!  Google has provided each business with a FREE homepage.

!  >50 million World Wide !  Data from Business registers !  Owners can ‘Claim their page’ !  Strict verification:

!  Google calls the Business Phone !  Sends a Postcard

!  Owner can modify the page

!  End 2009 Google distributed 100.000 window decals

!  QR codes link to the Business Places Page

!   Favorite Places on Google http://csd.nl/fav

!  Search Engine Optimization !  Used to be the only way to be found !  Social Media changed that

!  Facebook/Twitter/LinkedIn/YouTube will prove to work even better

!  However with the focus on Local !  SEO remains important

!  Smart phones can search in a different way!

!  Still works! !  Your website still has to:

!  Refresh content regularly !  Use Site Update Services !  Have backlinks from important sites !  Keyword optimized content

!  Metadata !  Title !  Image Alt text !  URL

!  Claim your Places Page !  Multiple Locations = Multiple Claims

!  Add Geo-Tagged Photos/Videos !  Keyword-rich Business Description !  Use standard categories (5) !  Citations

!  Make sure your Name, Address & Phone !  Are everywhere !  Are always exactly the same (From Google)

!  Linked to Directions & Maps

!  Optimize your page !  Reviews, Reviews, Reviews

!  Your business is important when people talk about it…

!  The more good reviews the higher your rank

!  How to get reviews? !  Give good service!

!  Consumer always had a voice !  Consumer Advocate Groups !  TV Shows

!  With Social Media !  The Masses can be mobilized !  Instantly

!  Consumers can damage or break your Company

!  93% of Americans believe a company should have a social media presence

!  85% believe a company should be active with customers in social media

!  56% feel a stronger connection with companies they interact with in social media

Cone Business, Sept 2008

!  Retain Customers !  Acquire Customers !  Reputation/Crisis Management !  Customer Service (in Public) !  Public Relations !  R&D !  Competitive Analysis !  Exceed Expectations

!  Effective social listening is not just a technical issue, it is also a cultural and business process one

!  Involve the whole organization !  Many companies have listening programs

somewhere within the enterprise !  with different tools, goals, success

metrics, training and skills. !   Strong momentum towards enterprise

wide approaches

!  Add Value !  Share !  Be Personal !  Ask !  Show your Expertise !  Be Transparent !  Listen !  Be Active

!  Contests !  Discounts !  Exclusive Content !  Research !  Surveys !  Combine Online & Offline !  What makes you or your company

interesting

BrandReact, Inc. Dick Raman, CEO

http://BrandReact.MOBI Info@BrandReact.com

If you like a copy of the presentation:

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