new objectivity - squarespace · that rejected victorian romanticism and art nouveau stylization....
TRANSCRIPT
New Objectivity1 Peter Behrens 3
2 New Objectivity 20
3 Plakastil 31
4 The Vienna Secession 40
5 Conclusion 66
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Peter Behrens1868–1940
The German artist, architect, and designer Peter Behrens played a major role in charting a course for design in the first decade of the new century.
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1868–1940
An early advocate of sans-serif typography, he used a grid system to structure space in his design layouts.
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1868–1940
An early advocate of sans-serif typography, he used a grid system to structure space in his design layouts.
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1868–1940
An early advocate of sans-serif typography, he used a grid system to structure space in his design layouts.
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1868–1940
He has been called the first industrial designer because he designed manufactured products such as streetlamps and teapots.
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His streetlamps and teakettles have simple forms shorn of decoration, with connotations of social class and wealth stripped away.
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1868–1940
Behrens sought neutrality and standardization in product designs for machine manufacture.
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1868–1940
Behrens sought neutrality and standardization in product designs for machine manufacture.
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1868–1940
Behrens sought neutrality and standardization in product designs for machine manufacture.
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1907-1914
His work for AEG is considered the first comprehensive visual identification program.
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1907-1914
The AEG graphic identity system made consistent use of four basic elements:
• logo
• Typeface
• layout
• Support graphics
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New Objectivity1900–1910
Artists and designers strive to create a down-to-earth method of creating graphics and depicting life. It was a state of mind that rejected Victorian romanticism and Art Nouveau stylization.
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ObjectivityThe state of being true despite individual biases, interpretations, feelings, and imaginings.
Impartiality, absence/lack of bias, absence/lack of prejudice, fairness, fair-mindedness, neutrality, evenhandedness, justice, open-mindedness, detachment, dispassion
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ObjectivityThe state of being true despite individual biases, interpretations, feelings, and imaginings.
Impartiality, absence/lack of bias, absence/lack of prejudice, fairness, fair-mindedness, neutrality, evenhandedness, justice, open-mindedness, detachment, dispassion
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1894–1899
The Beggarstaffs, otherwise J. & W. Beggarstaff, was the pseudonym used by the British artists William Nicholson and James Pryde for their collaborative partnership in the design of posters and other graphic work between.
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Plakastil1906
The reductive, flat-color design school that emerged in Germany early in the twentieth century is called Plakatstil (Poster Style).
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Plakatstil was primarily a poster style of art originated by Berliner lucian Bernhard.
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1906
Plakatstil shied away from the complexity of Art Nouveau and helped emphasize a more modern outlook on poster art.
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Bernhard’s sweeping contribution to the Plakastil movement was a poster for Priester matches, which reduced communication to one word and two matches.
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The traits of this style of art are usually simple, yet bold, typographic statements with flat colors.
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Shapes and objects are simplified while there is a central image which is the focus of the poster.
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The Vienna Secession1897
The Vienna Secession was formed by a group of Austrian artists who had resigned from the Association of Austrian Artists, housed in the Vienna Kunstlerhaus.
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The movement was championed by Gustav klimt and included painters, sculptors, and architects.
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1898
in the first Vienna Secession exhibition poster, set an unprecedented use of negative space in the graphic arts.
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1898
klimt referred to Greek mythology, showing Athena, goddess of the arts, watching Theseus deliver the deathblow to the minotaur.
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Preference for simplified lettering and tightened linear forms differentiates Secession work from Art Nouveau inspirations.
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1898–1903
Ver SacrumThe experimental publicaiton Ver Sacrum, perpetuated the ideology and artistic efforts of the Secessionists.
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1898–1903
Ver SacrumThe experimental publicaiton Ver Sacrum, perpetuated the ideology and artistic efforts of the Secessionists.
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Vienna Secession artists rejected the French floral style, they turned toward flat shapes and greater simplicity.
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koloman moser was the movement’s most influential new graphic designer, with imposing colorwork and gemetric tiling pattern.
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1864–1935
Alfred Roller• Secession co-founder
• Ver Sacrum co-founder
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1864–1935
Alfred Roller• Secession co-founder
• Ver Sacrum co-founder
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