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New Models for Institutionalizing Innovation at Colgate-Palmolive
Mack Institute, 20 November 2015
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Innovation Success = External Collaboration
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Consumer Innovation Centres
New YorkKansas
Mexico City
Paris
Rome
Basel
Moscow
Istanbul
Mumbai
Guangzhou
Bangkok
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Global R&D Centres
New JerseyKansas
Mexico City
Basel
Mumbai
Guangzhou
Sao Paulo
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Truly global supply chain
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Existing Innovation
Teams
Focus on Core & Incremental Innovation
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Core Innovation
Changes to increase consumer’s perception of value
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Incremental Innovation
Extension of Protex brand, targeting male consumers
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Strategic Innovation
& Technology
Alliances“SITA”
Focus on Breakthrough
Innovation
Existing Innovation
Teams
Focus on Core & Incremental Innovation
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Breakthrough Innovation
Solutions consumers believe solve an unmet need or deliver a radical improvement versus current
offers.
Expand the market and rapidly capture a dominant market share.
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Our Team
Experience
+Networks
+ Open Mind, Enthusiasm to Explore
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Chemists
MicrobiologistsBusiness
Development
Marketing
Packaging & Delivery Systems
Legal / IP
Consumer Insights
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Explore
Incubate
Develop Commercialise
Focus Area
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Our (unofficial) Motto
We’ll do anything,but only if no one else can do it
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Corporate and Category Strategies
Innovation Grids
Emerging opportunities,
consumer unarticulated
need
Consumer articulated
need, solution unknown
Core & Incremental Innovation
Breakthrough Innovation
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Technical Feasibility
Business Viability
Unmet Consumer Need
Proof of Principle
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Strategic Partnerships & Technology Alliances
Academic Scouting
Technology Incubation
Strategic Suppliers
Technology Scouting
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Academic Scouting
• Access to core expertise / key thought leaders and early technology
• Inspired by how they innovate
• Specific project collaborations
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Technology Scouting
• Identify and assess technology opportunities for business consideration and action
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Technology Incubation
• Nurture for Colgate applications
• Common characteristics:– Private entrepreneur or small to mid-sized corporations
with core expertise– Under-funded in R&D; limited scale– Delicate intellectual property ownership negotiations
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Strategic Suppliers
• Transparent and deeper relationship with limited number of core suppliers to mine technology portfolio and align on big prizes
• Competitive process/technology advantages in our fields of interest• Intellectual property
alignment, shared values and risk tolerance, similar long term growth objectives
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Building Organisational Capability
• Methods and Processes to build superior solutions
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Building Organisational Capability
• Expand Thinking
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Strategic Innovation & Technology Alliances- SITA -
Keys to success:• Defined purpose• Broad range of expertise• Internal partnerships• Diverse range of projects / programs
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New Models for Institutionalizing Innovation at Colgate-Palmolive
Mack Institute, 20 November 2015