new mla sample paper.doc

8/14/2019 NEW MLA SAMPLE PAPER.doc

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Customers Last Name 1

Customer Inserts His/her Name

Customer Inserts Tutors Name

Customer Inserts Grade Course

February 21, 2001

Topic Name


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TA !" #F C#NT"NT$

$eria% No& Topics 'a(e No&

1& Headin( 1 2

2& Headin( 2 2

)& Headin( ) *

*& Headin( * +

& Headin( 11

+& -or. Cited 'a(e 11


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Headin( 1

This research paper is an interna% ana%ysis on ra t Foods and i%% discuss the interna%

stren(ths and ea.nesses that the company is current%y acin(, its current issues as e%% as the

companys 3a%ue chain, $-#T ana%ysis, its %on(4term ob5ecti3es, inancia% sta(e, product sta(e

and any other data that is re%e3ant to this research paper and is needed to de ine the situation at

ra t Foods& Furthermore, this paper i%% a%so discuss the e6terna% actors that a ect the Food

Industry, i&e& their opportunities and threats& These i%% pro3ide a bac.drop or the interna% report

because interna% stren(ths and ea.nesses must be assessed re%ati3e to e6terna% opportunities and

stren(ths&

Headin( 2

No adays, the Food Industry is %ourishin( and thri3in( and it is one o the industries

that are 3ery success u% in todays chan(in( or%d& Ho e3er, e3ery industry aces some threats

and has some opportunities to consider and adopt& The same ay e3en the Food Industry aces a

%ot o threats and at the same time ha3e a %ot o opportunities to adopt in order to prosper& From

a%% the many threats that the Food Industry aces a e o the threats are obesity hich is caused

by e6cess inta.e o ood and a %ot o peop%e especia%%y in the 7$ ace prob%ems due to this, hi(h

inta.e o sa%t in products is a%so a idespread threat or the Food Industry& Apart rom that the

Food Industry a%so aces the threat o contamination 8"at4$a e9& 7nti% and un%ess the Food

companies are 3ery care u% and cautious about c%ean%iness and the hea%th o peop%e,

contamination can pose as a ma5or threat or the industry, ho e3er the bi((est threat or any

industry is competition hich can u%timate%y cause %osses or e3en to a shutdo n o the company&

In todays ast paced or%d cut throat competition e6ists a%most e3ery here&


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At the same time, e6terna% ana%ysis a%so inc%udes opportunities or companies and

opportunities or Food Industries cou%d inc%ude ne tar(et mar.ets, chan(e in tastes, but most

important%y the ei(ht and ea%th opportunities are the most ad3anta(eous or a ood industry&

-here peop%e ace obesity due to the ood industry, there are many ho are actua%%y

under ei(ht& In 7 here o3er 22 percent o the peop%e are o3er ei(ht, at the other e6treme

there is o3er 2 percent o the popu%ation that is under ei(ht and the i(ure is e6pected to rise

o3er the years& -here there are threats or the ood industry o obesity, at the same time there are

opportunities due to the under ei(ht 8Food Na3i(ator9&

Any industry or corporation has some .ey success actors 8a%so .no n as critica% success

actors9& ey success actors are e%ements that an or(ani:ation needs in order to achie3e its

ob5ecti3es or more important%y, its mission& They are critica% acti3ities or actors that are needed

in order to ensure the success o the company& Apart rom imp%ementin( a p%an or pro3idin(

(ro th and pro it p%at orms, an or(ani:ation shou%d a%so consider a e critica% actors& These

actors inc%ude, customer satis action i&e& ho satis ied or happy the consumers are ith your

(oods or ser3ices, sustainabi%ity i&e& the persona% capabi%ity o an or(ani:ation to .eep itse% and

e3erythin( (oin(, money i&e& pro it mar(ins, income (ro th and positi3e cash %o s, ;ua%ity i&e&

the orth or standard o your product or ser3ice portrayin( ho (ood it is, strate(ic re%ationships

i&e& ne sources o (oods, outside income and business, your uture i&e& achie3in( ne tar(et

mar.ets or attainin( ne consumers or distributors, ser3ice or product de3e%opment i&e& hat

inno3ations can you brin( about in your e6istin( products in order to attract customer and bui%d

stron( re%ationships ith the e6istin( ones, emp%oyee retention and attraction i&e& (ettin( rid o

those emp%oyees that are not it or the 5ob and indin( and trainin( ne capab%e emp%oyees and


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%ast%y inte%%ectua% capita% i&e& runnin( your business by usin( the too%s that you ma.e or produce

in order to create assets&

#r(ani:ations or industries use these .ey success actors in order to (ain success in their

business and to achie3e their ob5ecti3es more easi%y and pro itab%y& These are the basic actors o

a companys success and i a company is care u% about uti%i:in( and adoptin( these actors then it

i%% %ourish and e6perience hi(her (ro th and ma6imum pro its&

Headin( )

The current issue that ra t Foods is acin( in re(ard to uti%i:in( and adoptin( .ey

success actors is emp%oyee attraction&


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on%y products that are a3ai%ab%e or purchase there is the a3ai%abi%ity o substitute hich is one o

the ma5or issues to ra t Foods main%y because o their %ac. o inno3ation and another one o the

reasons is the %ac. o ne e;uipment& Techno%o(y chan(e can a%so be added to this since it

pro3ides another a%ternati3e to buyers&

Furthermore, the entry o ne competitors in the mar.et is another issue or ra t Foods&

A mar.et that is pro itab%e and yie%ds ma5or pro its or returns i%% tempt other irms to 5oin the

mar.et and since the ood industry is the astest (ro in( industry today in the or%d, a %ot o ne

competitors are enterin( the mar.et& This i%% resu%t in the entry o ne competitors into the

mar.et and i%% be a cause or a decrease in the pro it %e3e%& 7nti% and un%ess these entries are not

b%oc.ed or, barriers to entry are not used the pro it rate i%% .eep dec%inin( and the corporation

mi(ht ace a per ect competition& At the same time, the intensity o competitor ri3a%ry can be a

ma5or threat to ra t Foods as this i%% a%so %ead to the a3ai%abi%ity o substitutes hich can on%y

be so%3ed by the inno3ation o the product or by increasin( the product ran(e& The (eneration o

impro3ed product i%% attract the buyers and i%% increase the mar.et share o ra t Foods&

8=c insey, 200 9

A%% these issue combined are posin( a bi( threat or ra t Foods and the corporation must

pu%% itse% to(ether, try to .eep its emp%oyees happy in order to achie3e e icient and ;ua%ity

production, ma.e (ood use o its mar.etin( team and departments so as to brin( about

inno3ations in their products to maintain their position in the mar.et and shou%d maintain their

standard and ;ua%ity&


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purchase the products and ser3ice is the customer support or post purchase ser3ices that the

company pro3ides&

The 3a%ue chain o ra t Foods inc%udes a%% these sta(es rom interna% %o(istics to ser3ice&

The corporation recei3es and stores its ra materia% in arehouses, or e6amp%e, cocoa& And then

throu(h its 3arious operations it uses the ra materia% to produce inished (oods %i.e usin( cocoa

to produce choco%ate& A ter the (oods ha3e been produced ra t Foods has its 3arious

distributors ho ta.e these (oods and urther de%i3er it to retai%ers and consumers& The

corporation uses di erent promotion strate(ies %i.e ad3ertisements, printed ads and other

acti3ities to promote its product and sa%es& !ast%y ra t Foods pro3ides customer care ser3ice

here it appreciates a%% sorts o eedbac.s rom customers or dea%s ith any prob%em or

comp%ains that they mi(ht ha3e&

ra t Foods uses a%% the .ey success actors a%thou(h its aces some prob%ems hi%e

adoptin( a e o them& As mentioned abo3e in the report, the corporation has some troub%e

.eepin( its emp%oyees satis ied and attractin( ne potentia% emp%oyees& It a%so aces some issues

ith product or ser3ice de3e%opment due to its %ate bac. attitude& Ho e3er, ra t Foods sti%%

uti%i:es the .ey success actors and a%% o the remainin( to their best o abi%ities in order to

achie3e success in business hich they ha3e accomp%ished in doin(&

There are 3arious ob5ecti3es that ra t Foods ha3e hich they can and do achie3e by

di erent strate(ies that they use and imp%ement to reach hi(her %e3e%s& First%y, the company has

to brin( about a ma5or chan(e in its or.in( en3ironment since it is a (reat dra bac. in the

companys prosperity& An impro3ement in the or.in( conditions i%% in turn %ead to a de inite

(ro th o the company because i or.ers are satis ied and or. e icient%y then it i%% %ead to


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hi(her production& Increased sa%es are the best ay or a company to (ro & In order or ra t

Foods to increase its sa%es it shou%d maintain the ;ua%ity o its product and ma.e it more re%iab%e&

The company shou%d buy the best ra materia% rom its supp%iers and not %oo. or the cheapest

supp%ier since it a ects the ;ua%ity o the inished product and due to its unre%iabi%ity the

company ou%d %ose its customers& The ad3anta(e o this strate(y ou%d ob3ious%y be increased

sa%es and at the same time they ou%d achie3e their ob5ecti3e o pro it ma6imi:ation, but e3en

thou(h it mi(ht %oo. as an unnecessary e6pense it i%% de inite%y pro3e ruit u% in the %on( run&

Ho e3er, it is possib%e that due to the cost%y ra materia% there mi(ht be an increase in month%y

e6penses and the payro%% o or.ers ou%d need to be cut do n upon hich ou%d not beappreciated by the or.ers since it is a%ready a ma5or issue in the corporation&

The %on(4 term ob5ecti3es o the company ho e3er in3o%3e product de3e%opment and

mar.et de3e%opment& 'roduct de3e%opment is hen an or(ani:ation brin(s impro3ements and

inno3ations in its product hi%e the mar.et remains the same& ra t Foods aims to brin(

inno3ations in its products by introducin( ne %a3ours and tastes& =ar.et de3e%opment on the

other hand, is hen the e6istin( product is used to de3e%op a ne mar.et i&e& tar(etin( ne

customers 8Gary@ ot%er, )29& ra t Foods aims to increase its mar.et by tar(etin( ne mar.et

se(ments and increasin( its mar.et share&


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sti%% 3ery stron( and can urther be made stron(er ith a decrease in costs and more e6pansions

in uture&

Furthermore, i e discuss the product sta(es o ra t industry e ou%d come to .no

the stron( position that it ho%ds in the mar.et& The product sta(es come under the product %i e

cyc%e& A product %i e cyc%e represents the di erent sta(es that a product (oes to based on its

price, promotion, p%ace and pac.a(in(& The product %i e cyc%e inc%udes the o%%o in( i3e sta(es

the introduction sta(e, (ro th sta(e, maturity sta(e, dec%ine sta(e and inno3ation& rands and

product o ra t Foods (o throu(h the introduction and (ro th sta(e hen they are ne in the

mar.et ho e3er these products stay in the maturity sta(e or ;uite a %on( period&


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-or. Cited 'a(e

Cadbury PLC. ra t Foods Inc& proposes combination ith Cadbury p%c& 7 September 2009, February 2*, 2010&http://www.cadburyinvestors.com/cadbury event/press re!eases/2009press/2009"09"07a/

"at4$a e& Hea%th and $a ety& 2010, February 2*, 2010& http // &eat4

sa e&com/Temp%ates/InsideTemp%ate&asp6D'ostin(IdE10 &

Food Na3i(ator& -ei(ht and ea%th, opportunities or ood industry& 200), February 2*, 2010&http://www.foodnavigator.com/Financial-Industry/Weight-and-wealth-opportunities- for-food-industry &

Gary A& @ ot%er '& 8200+9& 'rincip%es o =ar.etin(& 'rentice Ha%% Inc&

#!adwe!! , $a!co!m. The Tippin( 'oint Ho !itt%e Thin(s Can =a.e a i( a%ue Chain& 'arvard %usiness Press,2000.

Porter , $ichae! . Competiti3e Ad3anta(e Creatin( and $ustainin( $uperior 'er ormance& -ree Press.+99 .

?uic. = A & The >a%ue Chain &n&d& February 2*,2010&

http // &;uic.mba&com/strate(y/3a%ue4chain/
http://www.cadburyinvestors.com/cadbury_event/press_releases/2009press/2009-09-07a/http://www.cadburyinvestors.com/cadbury_event/press_releases/2009press/2009-09-07a/http://www.eat-safe.com/Templates/InsideTemplate.aspx?PostingId=107http://www.eat-safe.com/Templates/InsideTemplate.aspx?PostingId=107http://www.foodnavigator.com/Financial-Industry/Weight-and-wealth-opportunities-for-food-industryhttp://www.foodnavigator.com/Financial-Industry/Weight-and-wealth-opportunities-for-food-industryhttp://www.amazon.com/Malcolm-Gladwell/e/B000APOE98/ref=ntt_athr_dp_pel_1http://www.amazon.com/s/ref=ntt_athr_dp_sr_1?_encoding=UTF8&sort=relevancerank&search-alias=books&field-author=Harvard%20Business%20School%20Presshttp://www.amazon.com/Michael-E.-Porter/e/B000AQ3BBY/ref=ntt_athr_dp_pel_1http://www.amazon.com/Michael-E.-Porter/e/B000AQ3BBY/ref=ntt_athr_dp_pel_1http://www.quickmba.com/strategy/value-chain/http://www.cadburyinvestors.com/cadbury_event/press_releases/2009press/2009-09-07a/http://www.cadburyinvestors.com/cadbury_event/press_releases/2009press/2009-09-07a/http://www.eat-safe.com/Templates/InsideTemplate.aspx?PostingId=107http://www.eat-safe.com/Templates/InsideTemplate.aspx?PostingId=107http://www.foodnavigator.com/Financial-Industry/Weight-and-wealth-opportunities-for-food-industryhttp://www.foodnavigator.com/Financial-Industry/Weight-and-wealth-opportunities-for-food-industryhttp://www.amazon.com/Malcolm-Gladwell/e/B000APOE98/ref=ntt_athr_dp_pel_1http://www.amazon.com/s/ref=ntt_athr_dp_sr_1?_encoding=UTF8&sort=relevancerank&search-alias=books&field-author=Harvard%20Business%20School%20Presshttp://www.amazon.com/Michael-E.-Porter/e/B000AQ3BBY/ref=ntt_athr_dp_pel_1http://www.quickmba.com/strategy/value-chain/

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