PROFILE OF EASTERN

. The Eastern Group was founded by Late Mr. M. E. Meeran, former

chairman of the group, nearly two decades ago. He started its activities as a

business with a wholesale provision of goods at Adimaly, Kerala in 1969 named

“Eastern trading company”. Eastern Coffee and Curry Powder established in

1983 as a pioneer in the state to produce packed curry powders, coffee powder

and food products. Eastern Condiments was established in 1991, as expanded

form of eastern Coffee and Curry Powder, were employing 20 workers.

The company exports its products to Saudi Arabia and the United Arab Emirates

for the past few years and now the company exports its products to various parts

of the world like Middle East, the U.K, the U.S.A, Australia, Germany etc.

The production at the initial period was only 100kg per day. In those days, the

process of production was enhanced from grinding to pulverizing and so the

production could also help to preserve the natural taste of the powder. As

Eastern curry powder unit could not meet the increased demand, establishment

of Eastern Condiments with high production capacity was an absolutely

necessary.

Eastern Condiments was established in 1991 .100000 Kg of sales was

registered in 1991. The company holds 78% market share and it follow cash and

carry method. The company follows direct distribution and it had 96 routes. Now

the company had 4000 employees and the last year turnover was Rs. 556 Cr.

The company plan to attain the target of Rs.5000 Cr by 2020.

History of the company

The story of Eastern curry powders began in a small mountain township called

Adimali. Late Mr. M. E. Meeran was the former Chairman of the group companies

and the Managing Director of Eastern Condiments (P) Ltd. As he is the Chairman

of the group, within a short span of time, it could become the market leader in

curry powders and the Eastern group through its consistent effort in monitoring

quality excellence through rigorous standard in procurement campaign.

From the initial production capacity of 100kg per day, now it can produce

around 130 tons per day.The company started functioning with only a few

workers and established two production units in Adimaly and in Theni at

Tamilnadu. The management of the company and the workers are working with

the heart and soul for the achievement of the goals of the organization.

About Adimali Plant

Eastern condiments pvt Ltd was established as a fully fledged operating

company in 1991. In Adimali the company has two plants they are main

company plant and a masala powder division plant near to adimali town. In

adimali main plant, i.e. in main factory plant packing of Chilly, Turmeric &

Coriander (CTC), Production of rice powders, production of pickles both

vegetarian and non vegetarian, Packing of seed etc is taking place. In

masala powder division plant various masalas like Meat masala, Chicken

masala, Chana masala, Garam masala Sambar powder, Rasam powder

etc is taking place. In mother factory plant production of coffee and chukku

coffee is also taking place. The production of CTC powder (Chilly, Turmeric

& coriander) is taking place at Eastern Condiments Theni unit, and it is

brought to the mother factory for packing and marketing. Main the Adimali

unit is focusing Kerala marketing. Through Adimali plant the finished goods

are marketed in Kerala by van sales. The van along with sales man and

sales executives approach the dealers. The clearance of stock in van is

made from the depots of Eastern which is spread around Kerala. Eastern

have 5 Depots spread in different places namely,

1) Thrissur

2) Kozhikode

3) Thiruvanathapuram

4) Kottayam

5) Okkal

Awards Won

The eastern group has won many prestigious awards for its outstanding performance by

Spices Board India for 11 consecutive years from 1997-98 to 2012-013.Recently Eastern

group has won the best exporter of spices from spices board of India.

Mr. M .E. Meeran, former Chairman of Eastern Group was awarded as the “Best

Business Man of the year” by Business Deepika (leading business journal in Kerala)

in 2007-2008. He is also the award winner of “Best Entrepreneur of the year” by

Mangalam Publications.

The company has also won the FACT MKK NAIR MEMORIAL

PRODUCTIVITY award for the year 1995-’1996.

The company has got ISO 22000 and the HACCP certification in 2007.

Eastern is the first company in India to get ISO 22000 certificate.

Certificate issued by Food Cert BV Netherlands, accredited by RvA the

first body in the world for food safety accreditation.

Eastern is an ISO 9001 certified company in 2003.

Company gets NABL accreditation for their lab.

INTERNATIONAL ORGANISATION FOR STANDARDISATION (ISO)

ISO was set up in the year 1987. It is a worldwide federation of standard bodies

from 138 countries. Bureau of Indian Standards (BIS) represents India in ISO.

MISSION: Its mission is to promote the government of standardization and

related activities in the world with a view to facilitate international exchange of

goods and services and to develop co-operation in intellectual, scientific,

technological and economic activities.

ISO Series

ISO 9000-2000

ISO 9001-2000

ISO 9004-2000.

ISO VERSIONS

ISO 14000 for eco-friendly products and companies

ISO 9000 for the overall quality products

ISO 22000 for food safety products

ROLE OF ISO 22000 AS A QUALITY PROCEDURE FOR EASTERN

CONDIMENT PVT LTD

Eastern is the first company in India and second in Asia to get the ISO 22000

certification issued by Food Cert Netherland and accredited by RvA, the first

body in the world for food safety accreditation. Eastern got ISO 22000 for food

safety in September 2005.

There shall not be any shortage of goods in the market.

To give the ‘customers delight’ that is giving more than what is expected by the

customer

ROLE OF ISO 22000 IN EASTERN CONDIMENTS PVT LTD

The organization shall ensure the following basic requirements for the

implementation of ISO 22000.

Identify reasonable and expected food safety hazards evaluate and

control

ensure no harm is been made out of its consumption

Communicate appropriate information regarding the safety issues related

to its products

Communicate information concerning development, implementation and

updating of food safety

Evaluate periodically and update

The ISO gave only the basic documents of the pre – requisite programs and the

company has to work out in its own way for implementing ISO.

FOOD SAFETY POLICY

Eastern condimental Pvt. ltd committed to supply safe and hygienic spice

powder, masala powder, pickles, rice and coffee powder to their customers

through control of food safety hazards in the raw materials using greatest

process technology maintaining hygiene and sanitation conditions, practicing

personal hygiene system to the expectations of their customers by complying

with statutory and regulatory requirement.

Testing Facilities

Eastern has installed a fully-automated Microbiology-testing Lab to ensure

stringent quality in spices and ready-to-eat food products. ECPL is the first

company in India to have such a system.

WAREHOUSE AND PRODUCTION CAPACITY

In addition to the godown for raw material in Theni near Madurai (Tamil Nadu),

Eastern has its own Warehouse of 40,000 Sq.ft. for raw materials. A refrigerated

storage facility of 90,000 Sq.ft. to store 3000 MT for chilly from Voltas

Refrigerated Systems is fully functional at Theni. Apart from this,Storage of

approx. 10,000 Sq.ft. is available at Adimali (Kerala) for raw materials and 10,000

Sq.ft For finished goods. Additional storage facility of 13,000 Sq. ft. is available at

Kalady (Kerala).All warehouses are equipped with insect and rodent control

devices including pheromone traps.

MANAGEMENT OF THE COMPANY

Mr. NAVAS MEERAN is the chairman and the managing director is Mr.Firoz

Meeran. In addition to that Mr. M.E Muhammed, Mr. S.M. Muhammad hold the

Board of directors. For administration there is corporate office at Ernakulum.

The company started functioning only with few workers. Now it is grown to

more than 2200 employes, they are working with one heart and soul for the

achievement of the goals of the organization. The company started

functioning only with 25 employees. Now it is grown to more than 2200

employees, they are working with one heart and soul for the achievement of

the goals of the organization. Mrs. Nabeesa Meeran playing a key role

behind the success of the Eastern Group; she has been the principal of the

Eastern Public School Adimali.

VISION & MISSION OF THE EASTERN GROUP

VISION

To be preferred supplier of products and services of outstanding value,

satisfying the basic needs of the mass market through the adoption of

globally acceptable standards and continuous innovation.

To be the preferred employer in the industries we are in, by providing a

challenging work environment and adding value to our people through

exposure and shared learning.

To be the preferred business partner of all our stake holders, by providing

them with exemplary benefits and shared growth.

MISSION

To provide good quality goods to the present and prospective customers

so that company can prosper more.

To have continuous availability of products of Eastern so that there shall

not be any shortage of goods in the market.

To give the ‘customers delight ‘ that is giving more than what is expected

by the customer.

3.3 COMPANY POLICIES

The company’s most important policy is to produce pickles and spices powder

according to the specification of the customer. This will be achieved by;

Implementation of ISO 9001-2000 & ISO 22000 quality management

system.

Implementation of good safety and hygienic practices.

By the involvement of trained and slotted employees, the company is able

to continually improve the quality of the products by updating the quality

management system based on the customer feedback.

HRD concept fully implemented

Quality circle formed and working effectively and implemented

Enterprise resource planning – ERP implemented progress in

introgression of operation

ORGANIZATION CHART

EASTERN GROUP OF COMPANIES

Eastern Group of Companies is a group of companies with diverse interests and

a world leader in Indian spices. Eastern has ventured into various areas like tyre

retreads, mattresses, garments, packaged foods, mineral water and public

school and has many more projects in its dream. The detailed description of each

company is given below;

Eastern Curry powders

Eastern Curry powders

The company has provided their consumers with consistently high quality

powders and blends. Eastern Condiments operates from two modern factories

situated in the Western Ghats of South India

DIRECT POWDERS

TURMERIC POWDER CHILLI POWDER

Eastern Aqua minerals

Eastern Treads Ltd

Eastern Newton Public School

EASTERN GROUP OF COMPANIES

Sunidra MattressesKing Richard Shirts

CORIANDER POWDER BLACK PEPPER POWDER

DIRECT SEEDS

MUSTARD CUMIN BIG JEERA MEETHI

BLENDED CURRY POWDER

RASAM POWDER SAMBAR POWDER PICKLE POWDER FISH MASALA CHICKEN MASALA MEAT MASALA BIRIYANI MASALA GHARAM MASALA KABAB MASALA

PICKLE

MANGO TENDER MANGO PICKLE GINGER GARLIC LEMON DATES PRAWN MIXED VEGETABLE

Sunidra Mattresses

Sunidra mattresses Pvt.Ltd. was set up in 1999 to manufacture rubberized coir

mattresses with a state of the art factory in Thodupuzha. The popular brand of

rubberized coir mattress manufactured by Sunidra Mattresses Pvt.Ltd.is slowly

growing and it is to be a market leader in the country. Sunidra has own the ISO

9001-2000 certificate.

Sunidra is made of rubberized coir sheets that are produced from 100% natural

latex without any added waste. These rubberized coir sheets are air permeable

and have natural breathing qualities, it does not cause any allergies and also

recyclable.

Eastern Aqua minerals

Eastern Aqua Mineral, a recently launched company was set up in the year

2002.Eastern Aqua Mineral entered the area of packaged drinking water with the

state of plant located at Ernakulum district. Eastern packaged drinking water of

highest purity standard, high quality with control, 1286 testing facilities and

quality product with international standards. It is available in convenient sizes.

Eastern packed drinking water is also priced attractively in keeping with Eastern’s

view of bringing high quality products to the common man at the right price.

Eastern Newton Public School

The Eastern group entered the area of education with the getting up of the

Eastern Public School. Mrs.Nabeeza Meeran has been the Principal of Eastern

Public School. This school ensures a high quality education from kindergarten to

primary levels with C.B.S.E syllabus providing all the residential facility residing

at the heart of Idukki District.

Eastern Treads Ltd

Eastern Treads Ltd. Is a public company engaged in the manufacturing of quality

procured tread, cushion, bonding gum and black vulcanizing cement? Its

branches all over India have been showing consistent high performance and

growth. The factory has annual turnover of 12 crore and it is located at Oonnukal,

Kothamangalam. The company has a processing capacity of 12 tonnes of cold

rubber per day with nationwide market network. This company is in the service

industry for retreading tyres and the service plant is located at Vazhakulam. The

company services by retreading of used tyres on an average basis of 1500 tyres

per month.

King Richard Shirts

King Richard, a brand of men's wear from Eastern Clothing Company was set up

in 1999. This brand was targeted at middle class. King Richard Includes all the

trends of color combinations and designs of fashion shirts and trousers with a

view to meet the aspiration of working class with a quality ready wear at

responsible price in the international styles. This factory has the production

capacity of 15,000 shirts per month. Top quality fabrics are used in the

manufacture of King Richard brand shirts (utilizing 100% of cotton from India and

European brands like Bergamo, Brisbane, Italian fabric etc.).

Eastea

In recent time the company launched a new product ‘East Tea’ from its product

line. “Taste and Strength in every sip”, Eastea - Premium blended tea, from

Eastern has just entered the market with its signature promise of taste and

strength.

CSR OF THE COMPANY

Eastern Condiments Pvt Ltd, the major food products manufacturer is on the way

of powering the nation’s growth with heart to heart touch of humanity. As a

responsible corporate citizen, Eastern has been addressing the issue of

community development in the neighboring areas of its stations through CSR.

The activities are;

Eastern Newton school:

The Eastern group entered the area of education with the setting up of the

Eastern Public School at Adimali, Idukki dist; Kerala. Eastern Public School

ensures high quality education from kindergarten to primary levels with C.B.S.E

syllabus providing all the residential facilities and highly trained faculties to the

thousands of families residing the hills of Idukki district Kerala. 

WOMEN EMPOWERMENT:

Eastern Condiments gives preference for women as their workers. Around 80%

of workers are women. Most of the women workers are living local in areas

LOVE PLASTIC

A project to reduce, reuse and recycle plastic wastes. It protects environment

and economy. Plastic bags and bottles are fully recyclable. Educating and

encouraging customers to recycle them is the responsible way to decrease litter

and when compared to alternatives to conserve resources and energy.

EFFLUENT TREATMENT

Anaerobic and aerobic effluent treatment plants are installed at all major spice

and grinding locations.

INDUSTRY OVERVIEW

India produces 2.5 million tones to 3 million tones of spices annually. India produces

spices of different categories worth around US$ 3 billion. In terms of volume and value,

India accounted for 46 percent and 23 percent in value of global spice trade. (Source:

Spices Board India) India accounts for 25-30 per cent of world’s pepper production, 35

per cent of ginger and about 90 per cent of turmeric production.

Among the Indian Federal states, Kerala tops in pepper (96 percent), Cardamom (53

percent), Ginger (25 per cent) production in the country. Andhra Pradesh leads in Chilly

and Turmeric production in the country with 49 per cent and 57 per cent. In coriander,

cuminand fenugreek production in the country, Rajasthan emerges as the largest producer

with63 per cent, 56 per cent and 87 per cent.

The world spice trade is estimated at US$ 1.5-2 billion in terms of value and

500,000tonnes in terms of quantity. Within the past one decade, the international trade in

spices has grown by leaps and bounds. As estimated 500.000 tone of spice and herbs

values 1500 million US dollars are now imported globally every year. An impressive

46% of this supply comes from India. India’s exports and spice extracts have made

spectacular growth attaining over 50% of the global market within a short span. At

present India produce around 2.5 million tones of different spice valued at approximately

3 million US dollar, and hold the premier position in the world. Because of the varying

climate suitable for the spice cultivation almost all spices are grown in this country.

COMPETITORS INFORMATION

The company has many competitors in the market because the

cond imen ts i ndus t r y i t a l so sma l l s ca le i ndus t r y . So t he

company faces competitors mainly from three different states like

Kerala - Saras, Brahmins,  Double Horse, Nirapara

Karnataka -M T R.

Tamilnadu – Shakthi

Market position

Within the past one decade, the international trade in spices has grown by leaps and bounds. As estimated 500.000 tone of spice and herbs values 1500 million US dollars are now imported globally every year. An impressive

46% of these supply come from India. India’s exports and spice extracts have made spectacular growth attaining over 50% of the global market within a short span

FUNCTIONAL DEPARTMENTS

Human Resource Development

Finance Department

Production Planning & Control Department

Purchase Department

Production Department

Quality Control Department

Marketing Department

Export Department

Maintenance Department

IT Department

3.1HUMAN RESOURCE DEVELOPMENT

Man power or human resources or people at work of an organization

consists at all individuals engaged in any of the organization activities regard less

of levels. Manpower is one of the primary resources.

The key factor in the growth of Eastern is the good and healthy employer-

employee relationship. More than 2200 employees are working with one heart,

where 80% comprises women workers.

OBJECTIVES OF H.R DEPARTMENT

1. To recruit the right persons whenever vacancy arise.

2. To give training to production supervisors and other technical personnel

3. Ensuring medical fitness to all employees by conducting medical

examination every year.

4. To evaluate the performance of every employees.

CLASSIFICATION OF WORKERS

1. Senior workers

2. Junior workers

3. Piece rate worker, Daily wage workers

4. Technical workers (workshop and maintenance)

5. Apprentice

RECRUITMENT AND SELECTION

Recruitment procedures

A) Direct method

In Eastern this method is frequently used for recruitment. The firm places jobs

advertisements in Malayalam, English newspapers and T.V medias and tries to

attract as much capable people from outside its company service.

B) Internal recruitment

Several posts are filled from the internal candidates. Whenever a vacancy arises,

efficient and skilled workers from the rank and file of the company are promoted

and appointed in the company. Besides, evictees, local candidates who belong to

surrounding panchayath have preference in subsequently arising vacancies.

SELECTION

1) Test are conducted only for senior position

Tests are conducted only for administrative posts. After scrutinizing the received

application the managers conduct tests for candidates.

2) Interview

After the test the managers conduct face-to-face interview with candidates and

select the best person based on his qualification and ability.

But in Adimaly branch selection is doing only for the posts of sales executive and

drivers. The executives from the Ernakulum branch directly doing the selection

procedure of remaining all posts.

TRAINING

The company will prepare yearly training schedule based on ISO 22000

TRANSFER

Employees are transferred to different departments on the basis of their skills

PROMOTION

Those workers having required qualification and eligibility are promoted to

supervisory cadres.

PERFORMANCE APPRAISAL

Eastern is following a special type of system for appraising the workers that is

KRA system i.e., the KEY RESULT AREA. Here the performance of individual

employee is evaluated by his superior officer. The officer will evaluate the

employee’s performance on the basis of result made by them and make a

report for the board of directors for recommending the promotion.

WAGE AND SALARY

The workers are paid in two systems;

Piece rate system

Under piece rate system of payment, wage is paid on output and not on time.

Production goes up when wage are paid in according to piece rate system.

This system used in the packing section.

Salary system

This mode of payment is applicable for the rest of the workers, which also

includes the loading and unloading workers. It is not on the basis of the

production, it is based on the time that they were worked.

NON MONETARY BENEFITS

The company provides a lot of non-monetary benefits to their employees.

Some of them are as following

1. Transportation

Transportation is provided to the employees to different destination points and

a very small marginal amount is deducted from their wage or salary.

2 Personal protective equipments: Personal protective equipments like

head covers, aprons and uniforms are also provided to the workers in the

packing section.

3Medical insurance

The employees are provided with medi – claim policy, which gives free

medical insurance to the employee and his/her family.

4 Pension scheme

The scheme has been formulated for those employees who have retired from

their work.

5 Annual medical checks up

The employees are provided with free annual medical check up facilities

6 Canteen facilities

Canteen facilities are provided to all the employees where they get free food.

7 Tours and picnics

Tours and picnics are conducted once in a year which increases the

motivations and initiatives of the employees in additions to the fair and just

wage incentive system.

For the effective administration and working of the company, weekly

meetings are organized to discuss various issues and working of the

company. The chair man and the managers of department heads are in the

meeting

GRIEVANCE AND REDRESSAL

Generally grievance means any problems involving wage, working hours or

condition of working environment. In Eastern all work as family and all workers

are free to make address his problems to supervisor if he has any grievance.

The company has kept some persons in the company itself where the

employee can directly come and tell his problems in any case. For this the

company also conduct some training programs and meetings where the

employee can speak about any problem he has in the company.

JOB DESCRIPTION

Job description is a statement given to every employee; it contains the

detailed report about the task, way of doing, techniques to do the task, etc.

This statement is given to every employee for doing their work easily and

efficiently

4.1 STRUCTURE OF HUMANRESOURCE DEVELOPMENT

CEO

Vice president Operation

Senior manager HR and management

Asst.mgr HR

Senior officers

Officers

3.2 FINANCE DEPARTMENT

Finance is the life blood of business. Finance refers to the cash and fund

available for carrying out the business. It is very important to manage the cash

and fund for the smooth running of the business. Finance department helps the

organization to control the cash and fund flow of the business. Finance

department deals with the procurement and utilization of fund and the distribution

of the returns to the owners.

IMPORTANCE OF FINANCE DEPARTMENT

1. Financial department has an impact on all activities of the firm.

2. Financial department aims to discharge the finance functions successfully

3. Financial departments main aim is to use business funds in such a way that

the earnings are maximized

4. Financial department is necessary to every type of organization, irrespective

of its size, kind and nature

5. Financial department is useful for all types of organization where there is any

use of finance.

OBJECTIVES OF FINANCE DEPARTMENT

The objective of Financial Management or goals of business finance is to

maximize the company’s economic welfare. There are mainly two steps for

achieving this specific objective. They are;

Profit Maximization;Profit earning is the main aim of every economic

activity. No business can survive without earning profit. Profit also serves as a

protection against the risks which cannot be measured. Thus, profit maximisation

is considered as the main objective of the business.

Wealth Maximization

When the firm maximizes the stock holder’s wealth, the individual stock

holder can use this wealth to maximize his individual utility. This objective helps

in increasing the value of shares in the market.

SOME IMPORTANT FUNCTIONS OF FINANCE DEPARTMENT

Preparation of Corporate Plans, annual plans and budgets.

Advising management on funds utilization and its implementation.

Monitoring the process of budgets achievement.

Providing taxation pinning and advisory services to the company.

Preparation of financial statements and thus identifying the financial strengths

and weakness of the firm by properly analyzing and interpreting the financial

statements.

Olden days Tally was used for the various financial operations but now Eastern

have their own software ORION specially made for the financial purpose. The

authorized share capital of the company is Rs. 35, 00,000/- divided in to 3500

shares of Rs. 1000 each. In the previous year New Vernon Bharath Investors

had invested Rs.45 crore for 15% of its share. The company has a daily working

capital of Rs.3 crore and the banking partners is FEDERAL BANK.

The monthly profit of the company is around 20 crores and the last year turnover

of the company is RS: 503 crores. Their Audit works are carried out by Deloitte

Haskins& Sells International Auditors.They will get a percentage of the profit.

SOURCE OF FINANCE

Federal Bank Loan, owner’s capital and also from sales.

TAX PAYMENT

A separate department working under finance department called

TaxDepartment.Tax payment through e-filling is in 15th day of every

month.There are 50-60 corers will pay for sales tax by the company.

FINAL ACCOUNTS

The Profit and Loss a/c is preparing every month and by combining all the

P&L a/c prepares the final P&L a/c and Balance Sheet is preparing annually.

A/C RECEIVABLE & PAYABLE

The company also has credit sales and purchase. They give bills to their

debtors and receive bills from creditors for credit dealings. The bills are

transferred to cash within short period.

3.2 STRUCTURE OF FINANCE DEPARTMENT

CHIEF FINANCE OFFICER

COMPANY SECRETARY

SENIOR MANAGERS

MANAGER

DIVISIONAL MANGER

DEPUTY MANAGER

SENIOR OFFICER

OFFICER

DATA ENTRY OPERATIONS

3.3 PRODUCTION PLANNING AND CONTROL DEPARTMENT

Production planning and control is the department which plans everything

regarding production. It find out what is to be produced, when, what quality and it

even informs the purchase department about what raw materials to be purchased

for production PPC regulates stock inflow and out flow with the help of ORION

software so the amount stock will be readily available

They make plans according to the data provided by the marketing

department. Based on this, they give instruction to purchase department and the

production department. Production is according to the requirement and will

depend on the seasonal demand.

The monthly production of Eastern is 240000 tons. This is based on

monthly demand. Every sales executive gives the order from retailers. Based on

this PPC gives instruction to both production and purchase.

OBJECTIVES OF PPC DEPARTMENT

1. Increase profitability of the company

2. Quality control

3. Maximize output with minimum input

4. Minimize cost

5. Coordination between men and machines

6. Establish routs and schedule of work

7. Ensure operations are run efficiently and as planned

8. Optimize the use of resource, material, machines etc.

PROCEDURE

All 5 production location is handled from Adimaly Itself they make plans

according to the data provided by the marketing department. Based on the

information from marketing department and give instruction to the purchase

department and production department. They make plans according to the data

provided by the marketing department for the coming period). Based on this they

give instructions to purchase department and production department.

They plan for 3 months later it divided on monthly basis and finally supervisions

in production scheduling on weekly basis. Production is according to the basis of

the requirements and will depend on seasonal demand.

3.3 STRUCURE OF PPC DEPARTMENT

BOARD OF DIRECTORS

Production Head

Manager P C

S R Officer

Officer

ASST MANAGER

3.4 PURCHASE DEPARTMENT

Performance of a manufacturing firm always depends on the efficiency of

its purchase department. The various raw materials need for production is

purchased by this department. If the materials are purchased at right time at the

right quality from the right suppliers it results in production of materials as per the

request of inventory control section.

Mainly Purchase Department is connected with Purchasing of Raw materials and

also for Purchasing Automobile Spares and Machinery parts. Mainly Chilly are

brought from Gujarat and Karnataka and Turmeric from Kerala and E. Road. For

Storing the Raw materials a well furnished go down is there in Theni.

OBJECTIVES OF PURCHASE DEPARTMENT

- To provide uninterrupted flow of materials and service for production

department

- To find reliable alternative source of supply

- To buy at the most economic order quantities

- To buy the best value, a combination of right quality at the best price with

the best supplier service

- To maintain good relations with vendors

PURCHASING PROCEDURE

Evaluation of existing suppliers for raw materials

This is the first step in the purchasing procedure. The evaluation of the suppliers

is mainly done on the basis of rating them. There are mainly three types of

rating methods they are;

1. Quality Rating

2. Supply Rating

3. Delivery Rating

QUALITY RATING

The quality rating is done on the basis of the quality of the raw materials before

purchasing it. The raw materials are tested by the quality control department and

make sure that the raw materials are of best quality and non-hazardous.

SUPPLY RATING

The supply rating checks the supplier’s ability to supply the raw materials at

right time. The rating is done on the basis of a quality technique; the maximum

mark given is 15, which is given to the supplier who supplies the raw materials on

or before the prescribed time. The total mark is calculated on 70 and it is given to

the accepted suppliers

DELIVERY RATING

This is calculated on the basis of the correct time of the delivery of the materials

A) Registration assessment of potential suppliers

B) Purchasing order

C) Purchasing

D) Verification of the purchases products

DIVISION OF PURCHASE

In Eastern the purchase can be done in five small divisions. The purchase

department is divided in to small groups because of convenience. The five

divisions in purchase department are given below.

1. Packing division

Product mainly deals with purchase of packing materials. Packing materials are

purchased from Leeths, Relience, and Omni.

2. Raw material division

The raw materials for the production are purchased by this department. The raw

materials are purchased from Theni, Tamilnadu, Guntur, AndraPradesh

3. Mechanical purchase division

It is focused on purchasing of machinery items and their parts. Machineries are

purchased from Ernakulum.

4. Electrical purchase division

It is deals with purchasing of electrical components

5. Automotive purchase division

The automobile equipment’s are purchased from TVS, Automobile Eicher.

SUPPLIER EVALUATION

The supplier evaluation is done monthly ie, the internal audit. The steps involved

in the supplier evaluation are,

Trial purchase from the supplier

Registration of the supplier

Quality of materials supplied

Time of delivery of materials

Quotation-Low rates from the suppliers are accepted

ISO-criteria followed

The purchase department is functioning on the basis of the ISO schedule. The

quality and the safety of the materials are checked and analysed by the quality

control department.

SUPPLIERS IN EASTERN FOR VARIOUS PRODUCTS

G.T SPICES

ALFA SPICES

GOLDEN SPICES

MICHEL SPICES

KISHOR SPICES COMPANY

KAFATH TRADIND CO.

KURUWA ENTERPRICES

SYNTHITE INDUSTRRIES LTD

GREEN SPICES

LAXMI PROCESSING UNIT

SHREE GANESH AGRO INDUSTRIES

SWAPNA TRADERS

B.D PATIL SONS

VIJAYA ADI SAKTHI TRADERS

3.4 STRUCTURE OF PURCHASE DEPARTMENT

3.5 PRODUCTION DEPARTMENT

The term production is “An organized activity of transforming raw materials into

finished products”. The first step in production takes place both at Adimaly and

Theni where the raw materials (chilly, turmeric, coriander) needed are purchased

in bulk are cleaned, roasted, crushed, powdered and packed and dispatched to

BOARD OF DIRECTORS

A G M Purchase

Assistant Managers

Senior Officers

Officers

Adimaly for further packing. The distribution is handled by the company itself in

itself.

FUNCTIONS OF PRODUCTION DEPARTMENT

a.Product selection and design, Process selection

b. Production planning, quality control

c. Inventory control, cost control

d. Plant layout and material handling

Eastern Condiment deals with production and packing of curry powders,

masalas, instant pickle powder and processing of pickles. The company has a

production capacity of 12 tons per day. From the production point of view, latest

techniques are used in preparing powders. Producers like steam sterilization are

followed to maintain hygiene. Statutory quality parameters are employed in every

sphere of production. To ensure that the spices reach the consumer at a fresh

conditions at a minimal cost , the company follows international packing

standards to protect, preserve and present its products. For bulk packing, the

VACCUPAC system is used where in products are packed in vacuum, thus

protecting the powders from fungal infection, moisture, oxidation etc.

Production function performs according to instructions from the PPC. PPC

gives monthly indent which is converted in to weekly plans by the production

department. A stock of goods for 3 days production is kept with the department

in case of contingencies. In production a normal waste of 2 % to 5 % is

expected. All details regarding production are given to PPC daily.

The department has 14 vehicles for the purpose of transferring raw materials.

The department has around 750 workers. The production is dependent on the

skill and experience of the workers. The productivity is around 75%

QUALITY ASSURANCE

The company follows stringent measures which are applied with regular

laboratory testing. The Indian spices board with their spice house certification

has recognized the company’s obsession with quality and hygiene. Eastern has

also achieved the highest ranked approvals for quality, the Hazard Analysis

Critical Control Point (HACCP), ISO 9002 certification and ISO 22000

certification.

The company ensures that supe. Old methods of powdering using new

technology are what the company believes in Wooden spatulas are used to mix

the powders and huge aluminium vessels are used to roast spices, grinding is

done at required temperature, using micro pulverizes and the unique flavour

lock technique, so that the oils in the spices are conserved , giving out the right

flavours.

3.5 PRODUCTION PROCESS FLOW CHART

Marketing

Packing

Mixing Powdering

RoastingDryingCleaningChilies, coriander, turmeric &spices

4.5.1 STRUCTURE OF PRODUCTION DEPARTMENT

BOARD OF DIRECTORS

HEAD PRODUCTION

SENIOR MANAGER PRODUCTION

PRODUCTION SUPERVISORS ASST. MANAGER

PRODUCTION TEAM

3.6 QUALITY CONTROL DEPARTMENT

Functions of this department is to ensure that the quality objectives of the firm

are relevant to meet the requirements of the product quality and are periodically

measured and compared against product quality requirement. A major purpose of

this department is to ensure that the quality policy of the firm is conformity with

the objectives of this department.

Company has a well-equipped laboratory with all facilities which costs Rs. 4 crore.

Before packing each sample of products are tested in the lab and will pack only if

they get the good quality certification from the lab. And if any products are

returned by the customers will be tested and find out the reason for rejection.

OBJECTIVES OF QUALITY CONTROL DEPARTMENT

To bring down the total aflatoxin level of chilly and chilly based

products

To establish testing facilities to pesticide residue

To maintain the quality according to the customer requirements

To maintain the quality in accordance with the ISO 22000

DUTIES OF QUALITY CONTROL DEPARTMENT

To ensure that the assurance budget are not exceeded

In charge of quality assurance department

In charge of day to day quality check

To retain ISO certification by undergoing audit periodically

Develop and implement quality policy, update it periodically and get them

approved by the board.

The quality is ensured through 3 segments, microbiology, chemical test

and instrumentation.The quality checking can be ensure in three stages like raw

material, semi finished and finished or label checking.

RESEARCH AND DEVELOPMENT

Eastern is in house research and development continuously endeavors to

improve its already existing standards. Further the company also innovate new

product concepts, consistently in taste, pack, after pack, ensured through strict

quality control. The packing plant of Eastern Condiments is complete with

advanced machinery, implex pulverize that can pound finest spice powders

without heating it up at all. This process preserves all the essential spice oil.The

company is fully fledged with facilities including pouch making and printing

automobile engineering division, Agmark lab.

3.6 STRUCTURE OF QUALITY CONTROL DEPARTMENT

BOARD OF DIRECTORS

Senior Manager Tech

Chemical Lab

Sr. Officer

Ass.Mgr.

Microbiology

Chemist Microbiolo-

gist

Head Technology &Engineering.

3.7 MARKETING DEPARTMENT

Marketing is considered to be the head of an organization. It is the most

important department in an organization. One of the important reasons behind

the success of the company is its marketing strategy compared to their rivals.

The system followed by Eastern is very unique and it has been very effective.

They deal with the wholesalers and retailers directly at their door step with the

help of around 86 direct selling regions in all around the state.

OBJECTIVES MARKETING DEPARTMENT

Developing marketing strategies

Capturing marketing insights

Building strong brand image

Delivering value to consumers

DIRECT SALES

This peculiar feature of Eastern curry powders helped it to vary from order

companies. The group directly distributes the products to retailers in Kerala. The

company has around 100 vehicles which go on around 75 routes covering the

entire state. A sales executive, sales assistant and driver will be on each van to

go for the sales

The various sales techniques consist of:-

1. Route Sales

2. Factory Fresh Outlet

3. Inter Company Sales

4. Export Sales

The sales executive for each route gives the order to be dispatched to each sales

depot. He also takes care of the billing and cash transactions. After making a

sale, a sales invoice is made and the summary is given to the cash department.

 After the delivery of goods, the vans return and by verifying the order form and

the stock is checked. The accounts are maintained on a weekly basis. The

company has around 40000 retailers and 15 dealers. Mainly, cash transactions

are undertaken and credit facilities is given to only around 200 parties.

      Meetings of the sales executives are held every week after they return from

their different routes. Here every aspect of the weekly sales will be discussed

and any problems arising can be brought to the notice of the management.

 By the direct distribution the company has achieved a lot of benefits. Some of

them are as follows;

1. They can deal with the wholesalers and retailers directly at their door step.

2. The company can maintain a good relationship with the wholesalers and

retailers

3. The company can avoid the role of intermediaries in the distribution of the

product. It helps to avoid unnecessary commission, brokerage and other related

expenses.

4. The company’s own vehicles are using for distribution aids to give an

important mode of advertisement in addition to the other media advertisements.

This incurs no additional cost.

Eastern Condiment has entered in to world market in the recent years. In India it

is capturing both urban and rural markets. In Kerala it is the market leader with

more than 75% market share to almost all its products. In Tamilnadu and

Karnataka the company holds 20% share and it is gaining strength. It is also to

be noted that 50% of the market is still using home made products, 50% of the

market is still untapped. So there is lots of growth potential for the economy.

Competitors

Saras Masalas

Brahmins Food Products,

Nirapara Spices, pooja

Grand Mas Food Product

Aachi masala,

Sakthi masala

Pricing

 Eastern is the price leader in Kerala market. And its product had higher price

when compared with other products. But it is accepted because of its quality and

goodwill.

Complaint Handling

It is done on a weekly basis by the sales representatives as they are meeting the

retailers and customers directly and the complaints are collected. Later it will be

reported in the weekly meeting.

Promotional Activities

Company introduces some promotional measures like card scheme to motivate

their retailers. They also conduct some tours and give awards to some of the

retailers. Company is conducting dealers meet in a year. Now the company is

giving more importance for the promotions of EASTEA. Sales target is fixed once

in a 6 month and is hoping for 10% growth every year.

3.7 STRUCTURE OF MARKETING DEPARTMENT

Sales team

SALES

ADMNI.STAFFS

SR.SALES

Executives

ASSISTANT

MANAGER

MANAGER MARKETING

DGM MARKETING

CM

3.8 EXPORT DEPARTMENT

Eastern Condiments Pvt Ltd is always maintaining it high quality and effective

distribution in the overseas market too. Eastern foods started exporting in the

year1995. Today the company exports its products to almost all Gulf countries,

New York, Australia, UK and many other countries, where the company has its

own distributors. The company exports above 100 tons per month. 70% of the

exporting is to Gulf countries. Exporting is done with the help of distributors.

Eastern is the leading exporter of condiments from India. Eastern has received

the spices board award for the best exporter continuously for the last 11 years.

The main products of exporting are spices and masalas.

OBJECTIVES OF EXPORT DEPARTMENT

Conduct research to find out right market

Devise marketing strategies for the target market

Understand the legal and regulatory issues

For exporting the Eastern condiments have a branch at Okkal in Kerala where

special packing for exports is done and where stuffing of goods is also done. The

rest of the procedural work is done at Adimali. The major portion of the export is

to Dubai. Each container has a capacity of 12 tons and monthly 50 containers

are exported. In the international market the product is marketed through

distributors on commission basis.

The company has well equipped laboratory with qualified and specialized

chemist for quality checking. For exporting the Eastern Condiments have

branches at Okkal and Irumalappadi in Kerala. Stuffing and packing are carried

out here itself. The rest of the procedures related to exports are done at Adimali.

It is ensured that the C&F agent for onward submission to the bank

prepare the following documents and submits to the Director under copy to the

Manager (exports) for verification and records of Export Marketing

Department.SDF-self declaration form –it is the declaration regarding export of

goods and services according to FEMA.

On receipt of the above original documents, it will be verified and approved by

Director before presentation to the bankers. The document copies received by

Manager (exports) shall be verified and signed by him/her before taking the same

as records.

The documents are handed over to the bank for negotiation and the bank after

negotiation sends the documents to our Overseas Buyers Bank. Copies of the

above documents are maintained. The exporting is increasing year by year. The

export had 50% growth in the previous years. The company is doing exports

through shipment. Company uses its vehicles to send products to Cochin

seaport.

Time required for transportation

- Dubai 5 to 7 days

- Gulf 15 days

- USA 1 month

- Europe 1 month

For export Eastern has import and export codes. It also has spice board

registration for exporting spices. Each country has its own specifications and

requirements for the export product which has to be meet by the company before

exporting. All exports are done through Cochin seaport. Each container which is

exported will be checked before dispatch. About 500 products are exported.

Some items like pickles are meant only for export and are not available in the

local market. The turnover from exports alone for the company was 40 corers. All

the transactions are done in Dollars only, including for Middle East and other

countries’

Major Documents:

Invoice, packing list

Bill of lading, bill of exchange

Certificate of origin, Health certificate.

Method of Payment

Down payment system.

For new customers, for the first three containers- Advance payment.

After, D/P.

D/P (Document Against payment) method is used.

L/C (Letter of credit) not using due to its complicate nature.

The importer can clear his goods after negotiating with the documents

sent by the exporter through his bank.

3.8STRUCTURE OF EXPORT DEPARTMENT

CHAIRMAN

SENIOR MANAGER EXPORTS

SR. OFFICERS

OFFICERS

3.9 MAINTANANCE DEPARTMENT

Maintenance Department of Eastern are responsible for us keeping the good

condition of the plant and equipments in good condition. Maintenance

department is divided into 3 namely;

1) Electrical

2) Mechanical

3) Automobiles

4) Stores

Most of the maintenance works are done by the company staff only. If the

maintenance is for critical equipments like generator etc. they will consult the

respective company staff. Working hours is 8 hours.

Maintenance of effluence treatment plant &non conventional energy plant is also

done by this department.

TPM [TOTAL PRODUCTIVE MAINTENANCE]

Maintenance should be done at the right time and in a right manner.

This will increases the machines life time and its productivity.

It’s the responsibility of the trained operator to do the daily maintenance thereby

he will be completely responsible for the particular machine which he handles. So

that production of plant will not affect.

In excellent products [Machines & operators] should be avoided.

Avoid accidents completely, if happened face/ handle it in a correct manner.

For the effective working and maintenance of ISO 22000 a FSTL (Food and

Safety Team Leader) is needed and a maintenance head is working as FSTL in

the company and it is his duty to control/guide the instrumentation of ISO 22000.

OBJECTIVES OF MAINTENANCE DEPARTMENT

a. Optimize the use of available funds, personnel and facilities and equipment

through the effective maintenance management methods

b. Systematically identify maintenance needs and deficiencies and capital

improvement needs at all field stations

c. Enable preparation of service maintenance and construction budget

request using systematic, standardized procedure

d. Monitor a document corrective actions, project expenditure and

accomplishment

3.9 STRUCTURE OF MAINTENANCE DEPARTMENT

Workers

Automobile in charge

Maintenance Team

Maintenance Manger

Tech .head

BOARD OF DIRECTORS

3.10 INFORMATION TECHNOLOGY DEPARTMENT

Today the term information technology has bellowed to encompass many

aspects of computing and technology, and the term is more recognizable than

ever before. The information technology umbrella can be quite large, covering

many fields. IT professionals perform a variety of duties that range from installing

applications to designing complex computer network and information data bases.

OBJECTIVES OF IT DEPARTMENT

1. Ensure the protection and security of data

2. Minimize duplication of effort, services and resources

3. Eliminate inefficient and costly redundancy

4. Eliminate non compatible standards and architectures

5. Identify obstacles for departments wanting to move computing operations

to the division of information technology and solve it immediately

DUTIES OF IT DEPARTMENT

1. Data management

2. Computer networking

3. Computer engineering

4. Data base system design

5. Software design

6. Management of information system

7. System management or system administration

The whole organization is computerized. All the departments are connected via

networks. Eastern uses oracle based software called ORION, which has been

customized to suit the needs of their particular organization. The networking is

done through a BSNL base line

The company has a good IT team for implementing the ERP (Enterprise

Resource Planning) which was started in the year 2001 and was centralized in

the year 2005. ERP enables fast transactions and systematic in all its functions.

ERP also helps in generating MIS reports which help in decision making. The

package used in ORION 7.4 and ORION 10.x (centralized data base). The

package is provided by 3 i InfoTech technologies Chennai. Intranet in provided

among the various offices at Thenni, Adimali, Chennai, Bangalore, Hyderabad

and Ernakulum. The network main server is situated at Ernakulum and all the

different divisions have their own domain to connect to the main server.

The Eastern Condiment Pvt Ltd is a fully computerized company. In which 100

machines are connected using four servers. They are;

Data base server

Application server

Domain server

Backup server

The extent of computerization is done mainly on two considerations;

considering the amount of data

accuracy needed

The company has centralized data base password control to restrict

unauthorized access.

3.10 STRUCTURE OF IT DEPARTMENT

CHANGE IN DUTIES AND RESPONSIBILITIES OF VARIOUS DEPARTMENTS

ACCORDING TO ISO 22000

The certification upholds the steps taken by the company to install the latest

infrastructure in every stage of manufacturing as well as logistics. The certificate

for food safety system is issued by Food Cert BV Netherlands.

PURCHASE DEPARTMENT

For ISO 22000 the raw materials used for production should be free from

hazardous substances and chemicals. The raw materials must be free from

poisonous substances. For ensuring the quality raw materials the purchase

department makes purchase only from those known dealers and farmers. For the

food products the raw materials should not be grown in areas where the

presence of potentially harmful substances and chemicals, the usage of fertilizers

must be controlled.

OFFICERS

SENIOR OFFICERS

IT MANAGER

BOARD OF DIRECTORS

Samples of the same item are first collected from the supplier of various places

and then samples are analyzed by the laboratory.

After the raw materials received the quality must be checked by the quality

control laboratory. If there are any discrepancies, the company has to claim on

the supplier.

PRODUCTION PLANNING AND CONTROL

The first step in production take place at Adimaly and Theni where the raw

materials needed are purchased in bulk are cleaned, roasted, crushed, powdered

and packed .For the production point of view, latest techniques are used in

preparing powders.

For the ISO certification the factory location must be free from environmental

contamination, smoke, flood, pest infection, etc and the equipment and

machinery will be well positioned for easy cleaning and maintenance. And

eastern is fulfilling all these conditions.

HUMAN RESOURCE & ADMINISTATION

According to the guidelines of ISO the managers and supervisors shall

have enough knowledge of food hygiene principles and practices to be able to

judge potential risks, take correct action, and ensure that effective monitoring and

supervision takes place.

A 16 hours training to every workers

Induction to training

The department is responsible for making all the personnel aware of their role

and responsibility in protecting food from contamination.

The HR department periodically checks the health status of the employees and

keeps them away from production and packing if any illness is found.

QUALITY DEPARTMENT

Functions of this department is to ensure the quality objectives of the firms are

relevant to meet the requirement of the product quality and are periodically

measured and compared against product quality requirement.

A major purpose of this department is to ensure that the quality policies of the

firm are in conformity with the objective of this department. The company follows

stringent hygiene measures, which are applied after regular laboratory testing.

Each sample of raw materials must be tested to finding the humidity, quality

general contaminations, and pest infections before placing the order.

Each sample of production must be tested in the lab before packing, and it will be

packed only if it seems to be of good quality.

If any product is returned due to customer complaints, they must be tested in the

laboratory and find out the reasons.

MARKETING DEPARTMENT

As per ISO requirements batch identification is necessary in product recall in

emergencies. Each packet of food shall be permanently marked to identify the

product and batch.

All food product shall be accompanied by or bear adequate information to

enable the consumer to handle. Store, prepared, and use the product safely and

correctly.

FINANCE & IT DEPARTMENT

Finance & IT department have only a little role in the implementation of ISO

22000. They are helping other departments by keeping and updating the correct

documents. The software used for IT & Finance is ORION.

EXPORT DEPARTMENT

The good export should be of good quality and goods should not be

contaminated while the transport. The containers and conveyances for

transporting shall be kept in an appropriate state of cleanness, repair and

condition.

MAINTENANCE DEPARTMENT

As per the ISO requirement the establishment and requirement must be kept in

an appropriate state of repair and condition to function as intended, prevent

contaminations etc. for the implementation and maintain ISO a FOOD SAFTY

TEAM LEADER is required in every organization.

INTERDEPENDENCE OF DEPARTMENTS

All the different activities that go on in a business are interdependent and

work together to create value for the customer and wealth for the business. The

different departments of the business are interdependent; that is, they rely on

each other and work together to achieve the objectives of the business. Within a

business, it is the role of management to coordinate all the organizational

departments and ensure that they work together for the overall success of the

business. These departments support the main goals of the business. They are

very dependent on each other, and it is very important to understand the

interrelationships between them. The way that one functions might decide to

achieve its goals could affect the whole business, so considerable cross-

functional coordination is required.

In EASTERN, there is a functional interdependence between different

departments as different functions communicate with each other in order to meet

the business aims and objectives.

Human Resource department is directly related to all the other

departments as it controls all the manpower requirements in the organization. .

Human Resource Management at EASTERN has many advantages as well as

disadvantage. It is the global company and it is impossible to create certain

policies or procedures applicable in all divisions of the company, cultural and

political differences need to be taken into account.

Production is the functional area where the raw materials are converted into

finished products through a series of production process. It is done by keeping

quality conscious in mind. The quality control department ensures the quality

right from the procurement of raw materials, at each stage of production and just

before packaging. Production department also functions by collecting information

both from materials as well as marketing department. Production department

checks the quality of the raw materials and if it does not meet the standards

report it to the purchase department.

The marketing department is related to HR, production, finance, and Store

departments. When the required products are available in the stores for the

dispatch, the marketing department dispatches the item as per the order. After

the delivery of goods, marketing department prepares the bill and give it to the

salesman. Either the salesmen collect the amount from the dealers and remit the

amount in the cash counter along with the copy of bill or the dealers or

distributors directly pay. Marketing function and sales function do have

interdependence between each other as to increase sales they need to market

the product.

The interdependence of Purchase department with the production,

finance, quality control and HR department is necessary as it deals with

products, its quality, payments and man power. They check the quality of goods

packed before dispatch.

The interrelation of finance department is between materials, production,

marketing, and Purchase, Store, quality control and HR departments. In addition

to the major functions of budgeting, raising funds internally and from financial

institutions and utilization of funds for growth of performance, it deals with all the

internal and external cash and payment transactions.

Quality control department, material department and production

department are interdependent each other. Quality inspection begins right from

the procurement of raw materials. The raw materials are purchased and tested

for quality to make sure that they are according to the standard. Quality is

checked at each stage of production either by the quality controller or the worker

itself

OBSERVATIONS AND CONCLUSION

Export mainly to Gulf Countries, U.K., U.S.A and Australia. Presently the

company is exporting 60% of its products and 75% market share in Kerala.

Total number of employees is above 2500.

The company is an ISO 22000 certified company.

The company won prestigious award for outstanding export performance by

spices board India, for 11 consecutive years 1997-98 to 2008-09.

The company is having an efficient logistics wing.

The pickles are not available in the local markets.

Eastern is not supporting any political or trade union activities inside the

company.

Company has NABL accredited lab facility.

Company has strong employee morale.

SUGGESTIONS

It would be beneficial if the company could extend the market to other foreign

countries also.

Introduction of bottled pickles in the local market may bring in more sales

Since there is high competition in the local, national and export market the

company should try to maintain quality, taste and better customer relations in the

future also.

Being price competitive in the local market is an inevitable need to meet the

competitions.

More attention is preferably to be given into training and development of

employees

Give proper awareness about ISO standards among consumers. This will help

to improve product image.

Company can introduce customer care service for handling complaints and

suggestions.

The company has to provide humidity control facilities inside the plant.

The can introduce E- commerce facility to increase the sales.

CONCLUSION

The organizational study conducted at Eastern Condiments Pvt. Ltd., was a general

study regarding all functions and aspects of Eastern Condiments Pvt. Ltd., and has

been primarily focused on Human Resource, Marketing, Finance, Production, and

Export & E.D.P. Eastern has achieved these enviable heights mainly due to the hard

work and commitment of quality besides bringing good product at right prices to the

consumers.

The study helped me to understand that how the company identifies the right taste of

the consumers and how it became the leading brand in south India and largest exporter

of spice powders in consumer pack from India. I could conduct a SWOT analysis of the

company which encompassed almost all the functional aspects.