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The literature is related to the FMCG sectors, the way it is having an upward movement of growth, also by adopting new innovative methods & new innovative products, quality of the products & promotion techniques adopted has led them for huge consumers attention. The literature also highlights also similar to my project reports & its objectives as it is said in literature about innovation these the thing why Amul is at great heights for eg: Amul innovation of 50 gm packet has grab the attention of consumers & intense competition for its competitors the innovation has led to their increase in sales of Amul products. The 2 nd thing which was highlighted was about promotion in the Literature that strategy & study was also about how Amul uses the promotion strategies which beneficial for retailers & also it grabs consumer’s attention. The 3 rd thing highlighted is about the product quality & some different product of which the consumer is just having in its mind to buy it if it comes in market these what he FMCG companies are adopting especially, Amul is for sure adopting it & due to these literature it has also help me to wider my knowledge on my projects as well because it somewhat highlights my projects as well.

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Page 1: New Microsoft Office Word Document

The literature is related to the FMCG sectors, the way it is having an upward movement of growth, also

by adopting new innovative methods & new innovative products, quality of the products & promotion

techniques adopted has led them for huge consumers attention.

The literature also highlights also similar to my project reports & its objectives as it is said in

literature about innovation these the thing why Amul is at great heights for eg: Amul innovation of 50

gm packet has grab the attention of consumers & intense competition for its competitors the innovation

has led to their increase in sales of Amul products.

The 2nd thing which was highlighted was about promotion in the Literature that strategy & study was

also about how Amul uses the promotion strategies which beneficial for retailers & also it grabs

consumer’s attention.

The 3rd thing highlighted is about the product quality & some different product of which the consumer is

just having in its mind to buy it if it comes in market these what he FMCG companies are adopting

especially, Amul is for sure adopting it & due to these literature it has also help me to wider my

knowledge on my projects as well because it somewhat highlights my projects as well.


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