Proctor & Gamble

Digital Marketing Campaign

Who is P&G?

Target Customer?

Goal: Increase Brand Loyalty

7 Billion

2 years

Why do we want to increase brand loyalty?

Proud Sponsor of Moms

• Cheaper• Create Brand

Advocates

Methods

Digital Media Strategy

Social Media

Internet Marketing

Mobile Strategy

Social Media

the average Facebook user in the U.S. is 40.5 years old and 65% are 35 years or older. 

Internet Marketing

SEO

Google Adwords

-suggested bid for “Proctor & Gamble Coupons” varied from $0.30 to around $5.00.

Mobile Strategy

There’s an app for that!

-P&G coupon app

Measure Success

increase in sales by 12% or more after the 2 years.

-Increase in “likes” and “followers” by 15% on our social media platforms.

Goal of 50,000 or more downloads of our coupon app.

Have a fresh day!