Emerging Media and YouLisa Du Bois Low

Assoc. Director, Digital Communications & Emerging Media

Texas Tech University

@ldlow#awclbb

FIRST OF ALLIt’s not rocket science.

@ldlow#awclbb

TOOLSEmerging media is just a set of tools.

@ldlow#awclbb

Emerging Media For You

TwitterNetworking, breaking news, knowledge base/resources

LinkedInExchange expertise, increase your visibility, special interest groups

EvernoteAccess to-do lists and other resources from anywhere

HAROBe a source

Educational ResourcesWebinars, podcasts, enewsletters

GoogleGo on, you know you want to…

Emerging Media For Fun

Geo-based: Yelp, Foursquare &

Foodspotting Virtual tips, discounts and

recommendations

QR Code Reader: Scanlife, MobileTag,

Microsoft Tag

Emerging Media For Fun

Facebook: Keep up with your friends,

favorite brands and news outlets

… and stalk your kids

@ldlow#awclbb

Emerging Media & You: Dress To ImpressLinkedIn

Formal

All professional, all the time. Your virtual resume.

Facebook

Business Casual

Know your friends: it’s a company picnic and neighborhood block party rolled into one.

Twitter

Business Cocktail

Dazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes.

Communicators, Consider Twitter

"The dialogue around Super Bowl ads has changed--it literally used to

happen at the water cooler, now, the minute an amazing ad hits, the

Twitter world goes crazy.Tor Myhren

Chief Creative Officer of Grey New York

Tweet: 140 characters or less

@: Sends a tweet directly to another twitter user (public)

DM: Sends a tweet directly to another twitter user (private)

RT: Retweet someone's tweet

Hashtags: The # symbol is used to mark keywords or topics

Find interesting Tweets Connect with like-minded

Tweeple Virtually attend conferences

and events without leaving your office

#AWCAUSTIN

@ldlow#awclbb

The dreaded back channel … speakers, KNOW THY AUDIENCE!

Gold font on gray background w/ 1990 drop shadow makes babies cry. Should we stage intervention

I think I’m about to have a seizure

Someone turn up the contrast

Ugly slide and I can’t hear u

Too much background music

Why is this guy here?

OH: it’s always relevant when you use popular hip hop songs from 5 years ago

Communicators, Beware of Twitter

Emerging Media For Your BusinessCan you hear me now?

Facebook Twitter LinkedIn YouTube Blogs Google Wikipedia

TwitterListen

LinkedInExchange expertise, increase your visibility, special interest groups

YouTubeFlip for videoWikipediaGoogleSet Google Alerts

You Are No Longer in Control

What your customers say about your brand BECOMES your brand.

Keeping tabs on buzz about your brand is vital. Even if your company isn’t involved directly in social media, your customers most definitely are, and their conversations can end up being a big story.

Gap Logo

Dominoes Pizza

GroupOn

Mike Leach

You Are No Longer in Control

Customers can talk about you freely and instantly…they won’t bother to pick up the phone or fill out a complaint card.

Step 1: Acceptance

Step 2: Assemble your toolbox

Step 3: Set your keywords

Step 4: Start listening

Step 5: Have a plan

Tweetdeck

Addictomatic

Booshaka

Google Alerts

What if this was your client?

“…Smith would become gay, obsessed with feet, just like founder and publisher Michael R. Levy.”

@ldlow#awclbb

Make the Leap

Keep it simple, one tool at a time.

Don’t be afraid to experiment. If you fail, try again.

Don’t give up even if results aren’t what you expected.

Form a support network!

@ldlow#awclbb

QUESTIONS?

Source Material

http://www.emarketer.com/Article.aspx?R=1008220

http://servedfreshmedia.com/2010/10/which-profile-aspects-should-be-emphasized-on-twitter-facebook-and-linkedin/

http://www.slideshare.net/PRsarahevans/sevans-strategy-getting-started-with-twitter

http://www.siliconbeachtraining.co.uk/blog/twitter-heckled-know-your-audience/