new marketing horizon
TRANSCRIPT
NEW MARKETING HORIZON
An Innovative concept of marketing to enhance and enrich the existing market potential and
realty
Market potential realty
• There are tremendous marketing potential in the concept that we are about to be introduced in this presentation that will change the world in the profound and unique concrete way
• We believe our concept will enhance the consumer realty and enrich the business potential that will create a new horizon of products and/or services to serve the world better
Market Realty
At the present time… All the promotional material in the market only presented by ONLY ONE LOGO in the merchandise
This market including the Sportswear, Footwear, T-Shirt, Hats, Mugs…
This kind of Consumer product’s taste is huge because it deals with human being taste and compassion to something that makes life more interesting and exciting
Our Marketing Concept
In light of the realty that all promotional merchandise only display ONE LOGO
We introduce the concept of Multi Logos to be displayed and produced
By doing so, the consumer will have the chance to express his/her interest and/or passion in more than one platform, but as many as one desires and able to suceed
Amazing
Through our extensive marketing/business and consumer research…. We find that no one has the multi logos products in the market
There is NO products and/or merchandises in the market, at the present time carries more than ONE LOGO
There is NO company that produce any products that contain or display multi LOGOS on the merchandise
Meet Tony Tran
Tony Tran is a New York Sport Fan He Loves the Yankees He is crazy about the New York Giants He follows the NY Rangers He also likes the Boston Redsoxs The Buffalo Bills And the Rochester Amerks And other sport teams as well
Tony Life style
So, each time Tony goes out with friends or being socialized, he wears different jackets to express his passion about the sport teams that he is following and being passion about
But Tony will never be happy because he can only wear one jacket at a time… and therefore he can only show his love/ interest one team at a time… because each jacket only carry one logo
Don’t worry Help is on the way
For the sport fan like Tony who has different teams that he is following and supported
The Multi Logos Jacket concept will be the way to go in the sense that it will crate a platform that one can show the passion about different teams at the sametime
In addition, there are sport teams that related to one another Like the Rochester Red Wings is the Twins baseball farm team and therefore one jacket will display the whole organization
Tony buys a new Multi Logos Jacket
Tony buys a new multi logos Jacket It has the YANKEES Logo in the back In the front left chest/or right chest, the
jacket carries the New York GIANTS logo In the Sleeve both Right or Left, the
jacket displays the New York RANGERS Logo
And therefore instead of carries one logo… The new jacket has 5 places to carry and display the logos
Sportswear Business
The Sportswear business generates 75 billion dollars annually
This include the Jacket, T-shirt, warm up suit and other related items
We believe that our concept of Multi Logos in the sportswear will increase the market by as much as 50% in the first few years
And the market will grow steadily for a long time to come
Meet Tony again
As an avid sport fan… Tony will purchase a few items of sportswear that carry multi logos
And from this moment on… He will have the options to buy sportswear with one logo or multi logos at his choices
So Tony purchase multi logos sportswear… of course, he will show off with his friends… and no one can afford not to buy the multi logos sportswear merchandise
Our Claims
The concept of Multi Logos merchandise to be introduced; with the notion of offering to the consumer more options in which to buy and more way to express the consumer feeling and/or interest
It should not be considered as the means to replace ONE LOGO merchandise
Indeed, this concept will enrich the consumer purchasing power in every way
From Sport Fan to just FAN
Tony has a few T shirts that carry Michael Jordan name and number 23
Our concept of multi logos will have Michael Jordan in the back and LeBron James in the front of the T Shirts
This means that in one T shirt, Tony can display the fact that he is the fan of both Jordan and James… and he can express his passion on both in one T shirt display
From sportswear to general merchandise
This concept of multi logos… Not only to be used in Sportswear… but for all merchandise
This means that for all merchandises that able to display any logo or slogan or picture in only a single image… Now… They can display or show more than one Logos, Slogans or Pictures
By a simple adding on a feature, we increase the merchandise value and offer more options for the consumer to improve the purchasing power
And so as thing GOES
And so in the T shirt with the Slogan Jesus Loves you…the add on: Save Unborn baby
The Xmas Sweater with Santa Clause… The add on: Help the Poor…
This concept is using the existing merchandise expression avenue to add on a new slogan or expression that increase the product value
In this instance, the product cost is the same but the value is different
21st century consumer
Our concept of consumer marketing expression would change the 21st century consumer in the very profound and prolific way
Indeed, as the society is more open and freedom of expression is more accepted… our concept provides the consumer more chances to express and more platform to show and display the consumer specific feeling and/or interest
Marketing angle
We will work with the existing companies and entities that produce the products to introduce the concept and interject the angle
They will be the ones that come up with the additional features in the products
They will push the products in terms of advertising, marketing, consumer education and PR in general
We will provide the insight and expertise
On the Pipe
Our research team keeps studying more elements on this concept
Our legal team is on the process of intellectual property protection in term of copyright and patent application
Our marketing team established the business contact and set the stage for long term development
The wheels are turing
Mission/Value/Uniqueness
Our mission on this concept is to change the world that offer more options and allow the consumer to improve and increase his/her purchasing power
This concept will be the add on value on the merchandise in which the product cost is the same but the value increase significantly
This concept has never been done before and yet it is simple but powerful
From the Consumer POV
The consumer will like this concept, because it will not cost more but get more
More options to choose More chances to express More platforms to display More ways to purchase Indeed, we believe that the consumer will
like the multi logos products than a single logo product
From Business POV
This concept will improve the company profit margin and customer service
It will open a new dimension of marketing operation and horizon
It offers the new products lines that create the alternative for different merchandise to be introduced and offered to the market
It will not cost more to produce but can sell for more because more value added
Join us for this exercise
Go to any search engines and type in the words 2 Logos…Multi Logos… Nothing shown at all
In fact, there is NO merchandise in the market that carries 2 or more logos presently
Our research team has found out that there is a patent on pending that has 2 logos… but that is the reversible jacket that only one logo to show when one wears it in the normal way
A new journey
And so, thing is set for a new exciting journey
Let’s embrace this possibility and maximize this opportunity
“ Opportunity only occur to those who are already prepared for it”
Let’s go forward with this notion that we can make the difference and able to change the world
Players
Tony Tran: Conceptual Development Julie Detor: Operation/Marketing John Benson: Research/Marketing
Development Christine Tran: Electronic Design/Business
Operation and Development Alan Glaser: Legal/Intellectual property Kim Tran: Treasure/Business operation
and management
Contact
Tony Tran at : [email protected] : 585-342-3468 John Benson at : [email protected]: 585-943-8118 Alan Glaser at: [email protected]: 585-232-4080Thanks for your attention and we look forward to hear from you