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new lessons learned from winning (and losing) subject lines

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What are the best email subject line tips you’ve heard? Keep it short? Make it a question? Use personalization? It’s hard to know what will work for your audience. If there’s one thing we know that’s true, it’s this: the data doesn’t lie. That’s why we looked at subject line statistics from over a billion emails sent last year to see what subject lines performed best. From our analysis, we’ve gathered some guidelines that will help you increase open rates and engage members from the start! Attendees can expect to learn: •Top takeaways from subject line analysis from 1 billion emails sent •How to write subject lines that increase open rates •What a good (and bad) A/B split test looks like

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1 Billion EmailsKey Word Search

48 Million Emails Sentwith Subject Line Tests

5,000 A/B Split

Tests Examined

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