new it‘s about digital rights! teaching materials &...
TRANSCRIPT
It‘s about digital rights!
Teaching materials & methodsBrussels, 24.10.2019 | Gerhard Seiler Helliwood media & education 21st Century Competence Center
i. About us - about the project
ii. About intellectual property
iii. Children & Youth perspective
iv. Materials & Methods Class 5-8
v. Materials & Methods Class 9-12
vi. Goals & Exploitation
3
We are…HELL IWOOD MEDIA & EDUCAT ION
4
Our Mission is …NOTHING I S SO D IFF ICULT AS SK ILL CANNOT MASTER I T . . .
We are partof a digitalized
World.
We developnew ways of
learning.
We estimate individual
educational needs.
We are committedto future
generations.
5
Project Partner & Public FundingSHAPE THE FUTURE WITH OR IGINALS
6
Partner and Public FundingSHAPE THE FUTURE WITH OR IGINALS
7
What means IP? AND WHY IS I T AN IMPORTANT THEME?
8
Material Class 5-8SHAPE THE FUTURE WITH OR IGINALS
#Uploadfilter in mind
The pupils deal with given
pictorial material from their
world of experience and
classify it into categories with
regard to the protection of
intellectual property.
9
SHAPE THE FUTURE WITH OR IGINALS
In group work, the pupils
assess visual material,
analyse what might stand
in the way of publication in
social media and take
responsibility.
SHAPE THE FUTURE WITH OR IGINALS
10
11
Material Class 5-8SHAPE THE FUTURE WITH OR IGINALS
Students learn what authorship means, learn
about (digital) rights and duties, and take
responsibility for their own actions.
Legal – illegal – no matter:
Using the example of status
products, the students
understand what an original
and a copy is and classify
them from a personal, social,
economic and legal point of
view.
12
SHAPE THE FUTURE WITH OR IGINALS
In the format of a
conference, the students
take a position on the topic
of product piracy from
different perspectives.
13
SHAPE THE FUTURE WITH OR IGINALS
14
Material Class 9-12SHAPE THE FUTURE WITH OR IGINALS
With a focus on products and their copies,
students are introduced to the importance of
intellectual property.
15
ResultsSHAPE THE FUTURE WITH OR IGINALS
16
GoalsSHAPE THE FUTURE WITH OR IGINALS
All Federal States
in Germany
SCHOOL V IS ITS
The materials were
tested in workshops in
10 schools all over
Germany.
Students on
Facebook & Instagram
SOCIAL MEDIA CAMPAGNE
Facebook campaign
with extension to
Instagram to raise
awareness
Meetings with
Decision Makers
HIGH LEVEL MEET INGS
Presentation of the
materials to those
responsible for school
development
German
Education Fair
EVENTS
The materials were
presented at the didacta
2019 on stage "Forum
Digitale Bildung".
11 Schools, 16 Classes
5 x Class 9-12
11 x Class 5-8
3 Federal States
(NRW, Saxony, Berlin)
3 Teacher Trainings
(NRW, Bavaria)
6 „High Level“ Meetings
17
SHAPE THE FUTURE WITH OR IGINALS
Social-Media-Campaign (March-May)
Link-Klicks: 1.698
Impressions 3.753,2K
Range: 850,3K Personen
Top 3 (Ranges): bae (385K), Real Life
(376K), Lauch (375K)
Top 3 (relevancy): „Gönn dir“ and
„bae“ (both 5 of 10)
18
SHAPE THE FUTURE WITH OR IGINALS
Website (www.21ccc.de)
Teaching Materials
(Printed Booklets)
Download offer
Postcards
additional dissemination via
ideaspowered@SCHOOL
SHAPE THE FUTURE WITH OR IGINALS
19
20
Q & AORIGINALE GESTALTEN ZUKUNFT
21
Helliwood media & educationALWAYS R IGHT IN THE M IDDLE
Gerhard Seiler
22
OUR OFF ICE IN BERL IN
+49 30 2938 1680
Helliwood media & education
Marchlewskistraße 27
10243 Berlin
The information contained in these documents is confidential and may be of legal significance. These documents are intended exclusively for the addressee and any access by other
persons is not permitted. If you are not the intended recipient, any publication, reproduction, distribution or other action in connection therewith is prohibited and may be unlawful. Any
opinions or recommendations we may make to our clients in these documents are provided as advice in connection with the terms and conditions of our client contracts or agreements. If
you have received these documents in error, please forward them to: [email protected].