new in social media by kelly o'brian
DESCRIPTION
ConvergeSouth 2013TRANSCRIPT
![Page 1: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/1.jpg)
Social Media #CS2013October 11, 2013
![Page 2: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/2.jpg)
New in SocialHot. Trends. Now.
![Page 3: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/3.jpg)
Social Trends Content- Shorter. Micro. Faster
Engagement tools= 15 to 3 second rule Vine, Instagram, SnapChat
Hail to the #Hashtag Social Engagment/Gamification= linking to
loyalty Smarter analytics & insights (better for local) Embedding
![Page 4: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/4.jpg)
Content Even Went Micro
![Page 5: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/5.jpg)
Integration: Social Feeds
![Page 6: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/6.jpg)
Instagram= InstaEngagement
![Page 7: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/7.jpg)
7
What’s Changing in Social- Community Manager’s Role- Better Integration- Social Gifting & Offers
![Page 8: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/8.jpg)
8
The Future!! What’s Next Tomorrow
![Page 9: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/9.jpg)
Best Ways To Stay On Top of Social Trends Do what we are doing here Attend webinars Find brands, people, causes, etc. that
match you and see how they engage Read Mashable Become a developer
![Page 10: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/10.jpg)
How to Perform Better In Social
C O N F I D E N
T I A L 10
![Page 11: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/11.jpg)
Have A Strategy
![Page 12: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/12.jpg)
Identify What Your Social Media Efforts Trying To Do
• To Increase fan participation• Make your brand experience top of mind• Drive general awareness of offerings• Take fan awareness to their levels• Drive fans to places
![Page 13: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/13.jpg)
VoiceUtilize the best listening tools for your
topic or organizationTracking- How to measure the ROE and ROI
& decide when to revamp your strategiesDetermine when to leverage new tools Improve or boost your reach on platformsResponding to events in your areaModerate
![Page 14: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/14.jpg)
Developing The Voice
Think what you want from a pageTreat fans like it is opening dayBe playful, but not confusing or off brandChange voice for customer service issues
![Page 15: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/15.jpg)
What #DoesntorDidntWork
![Page 16: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/16.jpg)
Ways to Improve
C O N F I D E N
T I A L 16
![Page 17: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/17.jpg)
Learnings For You To Take Home
![Page 18: New in Social Media by Kelly O'Brian](https://reader035.vdocuments.site/reader035/viewer/2022062418/554edb91b4c905d51b8b48e7/html5/thumbnails/18.jpg)
18
Questions