New in 2014 – The COTEDAZUR-Card®! The Côte d’Azur at your fingertips The Côte d’Azur has often been positioned at the vanguard of innovation in tourism. From the premises of the Internet to the main tourist itineraries, from the development of structures dedicated to business tourism including the opening of the main global tourist markets, this structure has always demonstrated its modernity and innovative capacity. 2014 will also be the year of a new initiative developed by the CRT Côte d’Azur’s recently created New Projects Cluster, supported by all of the Riviera’s players in tourism. This entailed developing a marketing tool that is completely new in French territory and fully part of a win-win strategy for both visitors and local service providers. This new tool aims to “fight the crisis” by satisfying tourist consumption needs for the overall benefit of the Destination, as well as more specifically for professionals. For example, accommodation providers (hotels, tourist residences, camping sites, guesthouses...) can provide it along with rooms as an extra in their offering to make it even more attractive and original. Consequently, the General Council of the Alpes-Maritimes département and CRT Côte d’Azur, in charge of tourism in the département, are launching the

COTEDAZUR-Card® in spring 2014, for the benefit of the entire “Côte d’Azur destination”!

The COTEDAZUR-Card® is a Pass —a prepaid electronic passport— which offers its holders access to over 110 activities over the entire territory of the Alpes-

Maritimes and part of the Var, from the coast to the summer mountain resorts. We wanted to make it easier for tourists to visit the sights and practise the activities they enjoy most and incite them to diversify their programme with additional offers included with this Pass.

COTEDAZUR-Card®: a concentrate of ideas and good deals!

Holidaymakers, in addition to managing their expenses, want to enjoy their holidays and many of them would prefer so-called “experience holidays” or

“active holidays.” This is what inspired us to create the COTEDAZUR-Card®.

The Pass offers a chance to practise many different activities for 3 or 6 consecutive days on the basis of a simple principle and a concentrate of good deals.

The COTEDAZUR-Card®: some figures...

115 activities included (+ choice of 5) and 85 partners 25 tours and excursions 6 nature sights 29 museums & monuments 13 leisure activities 10 arts, crafts & good food 19 nature activities 13 aquatic activities

In 53 communes in the Alpes-Maritimes and eastern Var départements: from the coast to the hinterland and mountain resorts.

The COTEDAZUR-Card®: infinite combinations!

Many combinations are possible according to whether you prefer museums, the outdoors, tours of major sights, or you are travelling with the family. The principle is ideal: you can do it all, see it all and enjoy it all!

In short, the COTEDAZUR-Card® means treating yourself to the best the Côte d’Azur has to offer at the best prices while organising your stay to suit your

wishes! The Côte d’Azur at your fingertips

7 good reasons to buy the COTEDAZUR-Card® - Save money: its all-inclusive package enables you to manage your entire budget.

- Exceptional value for money:

From €39 (for a 3-day adult pass), the COTEDAZUR-Card® offers nearly €1,000 of services!

- Access to over 115 activities to discover our territory: art and culture, amusement parks, gardens, guided tours, outdoor activities, nautical activities...

There is something for all tastes and all ages.

- Complete freedom of use based on a practical catalogue to let yourself be guided.

- Easy to use.

- A privileged welcome: in addition to savings, the COTEDAZUR-Card® entitles holders to receive gifts from certain Offices du Tourisme and points of

admission.

- A good deal for families and a very good deal for large families: for two paying adults and two paying children, all other children are included free of charge.

COTEDAZUR-Card® - How does it work? Where can you buy it?

The COTEDAZUR-Card® can be purchased:

on the site, www.visitcotedazur.travel at one of the points of sale on the Côte d’Azur (over a hundred: Offices du Tourisme, accommodation providers....) Date available: From 26 April 2014 Amazing value for money: An adult pass corresponds to a cash value of nearly €1,000! A child pass corresponds to a cash value of nearly €560! Catalogue: A catalogue of all the activities is provided with each Pass sold listing the entire offering: guided tours, access aux amusement parks and theme parks, access to museums, Little Train, outings by boat, nautical activities, gifts... and practical information. In the end, all you have to do is choose and organise your ideal holiday programme from the coast to the hinterland. The packages available? Two packages are available (consecutive days only): 3-day pass Adult: €39 115 activities available

Child (age 4-12): €21 115 activities available 6-day pass Adult: €54 115 activities available

Child (age 4-12): €29 115 activities available Pass valid from 26 April to 31 October 2014 The validity of the Pass starts with the first activity.

COTEDAZUR-Card® holders have access to all activities listed.

COTEDAZUR-Card® - Services

In the Alpes-Maritimes:

@CRT Côte d’Azur – Roquebrune Cap Martin - General Council of the Alpes-Maritimes département –Arboretum de Roure

On the coast with a view on the sea... Some examples of prices

Antibes Juan-les-Pins Visit City tour on the Little Train or open-deck bus (List price: €8) Guided tours: Discovering Old Antibes and it ramparts

Antibes & Painters, around La Côte d’Azur des Peintres Juan-les-Pins: from the Belle Époque to the Roaring Twenties

Art & Museum Admission to the Picasso Museum

Fun Espace Marineland: Adventure Golf or Kid’s Island

Cagnes-sur-Mer Horseracing Admission to L’Hippodrome de la Côte d’Azur: horseraces and evening entertainment

Art & museum On the hills around the village: admission to the Renoir Museum In Haut-de-Cagnes: admission to the Château-Musée Grimaldi

Cannes Outdoors Boat trip from Cannes to the Isle of Saint-Honorat (List price: €15)

Boat trip from Cannes to the Isle of Sainte-Marguerite (List price: €13)

Visit Guided tours: Il était une fois Cannes Cannes and cinema, a glamorous duo!

Some examples of prices

Cap d’Ail On the water 1 hour kayak or ½ hour of paddleboard (List price: €13) Èze Fragrance Galimard: Cologne break (List price: €10) La Turbie Discovery Access to “Augustus’Trophy” (National Monuments Centre) Le Cannet Art & museum Admission to the Bonnard Museum Mandelieu-La Napoule Discovery Château de La Napoule – Tour of the gardens and Château

Guided tour of La Napoule: its streets, harbour...

On the water 1 hour of canoeing-kayaking and 1 hour of paddleboard (List price: €13) Menton Gourmandise Guided tour of the Herbin jam factory

Art & museum Admission to the Cocteau Museum-Séverin Wunderman Collection (List price: €8)

Strolling Admission and tour of Les Serres de la Madone Garden Monaco Discovery Admission to the Oceanographic Museum of Monaco (List price: €14)

Tour of the Exotic Garden, Observatory Cave and Museum of Prehistoric Anthropology

Nice Wine tasting Tour of the vineyard of Nice and tasting of wines of Bellet – Domaine de la Source

(List price: €10) Observation Tour of the Observatory de Nice Art & museum Admission to the Asian Arts Museum and the Tea Ceremony

Admission to the Marc Chagall Museum National (Réunion des Musées Nationaux) Roquebrune-Cap-Martin Art & museum Admission to the Castle

Some examples of prices

Saint-Laurent-du-Var Fun Paddleboard

Visit Guided tour of the coast (free gift) Guided tour of the old village (free gift)

Vallauris Golfe-Juan Arts & Crafts Atelier Bleu Argile

Céramique Dominique NB → Tour of a ceramic studio (free ceramic piece)

Discovery Guided tour in the footsteps of Picasso à Vallauris

Art & museum Admission to the Magnelli Museum

Admission to the Ceramics Museum Admission to the “War & Peace” National Museum – Picasso (Réunion des Musées Nationaux)

Villeneuve-Loubet Gourmet Admission to the Escoffier Museum of Culinary Art

Discovery Guided tour of the mediaeval fortress Family fun Access to Labyfolies: Maze and Crazy Village (List price: €14)

Upland: Biot Discovery Verrerie de Biot (glassworks) - Tour of the Ecomuseum of Glass in Biot

Photographic itinerary – “Objectif Biot” – Photo safari in the village

Art & museum Fernand Léger National Museum (Réunion des Musées Nationaux) Caille (near Grasse) Outdoor adventure Something really different! Via Souterrata (Via Ferrata in a cave) (List price: €20) Carros (near Nice) Visit Guided tour of the village and its castle Gilette Discovery Lou Ferouil Museum: guided tour on traditional trades

Some examples of prices

Grasse Visit Guided tour de Grasse

Art & museum Admission to the International Perfumery Museum in Grasse: Perfume from the Middle Ages to the 21st century... Tour of the Museum of Old Grasse

Create a fragrance Parfumerie Bouchara- Le Parfumoir: perfume creation workshop (List price: €19)

Lucéram Unusual Admission to the Museum de la Crèche Mouans-Sartoux Art & museum Admission to L’Espace de l’Art Concret Mougins Art & museum Admission to the Museum of Classical Art of Mougins (List price: €12)

Admission to Notre-Dame-de-Vie Chapel and the André Villers Museum of Photography (free welcome gift from L’Office du Tourisme)

Opio Tasting Tour of the Oil Mill and tasting local specialities Puget-Théniers Discovery Tour of the Roudoule Valley

Admission to the Éco-musée en Terre Gavotte

Fresh air Les Demoiselles de Castagnet: Via Ferrata and equipment rental (List price: €18) Saint-Paul de Vence Art & museum Admission to the Maeght Foundation and its gardens (List price: €15)

Admission to the Folon Chapel Admission to Local History Museum

Visit Guided tour of the village

Some examples of prices

Tourrette-Levens Museums Admission to the Museum of Natural History in the Castle

Admission to the Museum of Traditional Trades Admission to the Prehistory Museum

Tourrettes-sur-Loup Flowers Tour of La Bastide aux Violettes Vence Art & culture Admission to Fondation Émile-Hugues and access to the exhibition temporary

Discovery Guided tour of the Historic City of Vence

In the Hinterland: Auron: Sport Ski lifts (mountain bikers and trekkers) (List price: €19)

Fun Access to the swimming pool of Auron Gréolières-les-Neiges Fresh air Treetop itinerary (List price: €20) (around Grasse) La Moulière (around Grasse) Sport Ski lift

Full day mountain-biking package Access to the Via Souterrata

Saint-Auban Family fun Pedal-kart rental

Trout fishing Saint-Cézaire-sur-Siagne Discovery Access to the Cave of Saint-Cézaire (List price: €15) Saint-Vallier de Thiey Discovery Admission to La Baume Obscure Cave and treasure hunt in the Cave (List price: €8)

Some examples of prices

Isola Fun & relaxation Access to Aquavallée swimming pool and well-being area

Archery session Access to the golf practice range

La Brigue (Roya-Bévéra) High on up Via Ferrata

Fun Tour of the village with an all-terrain Segway (List price: €20) Discovery Admission to Notre-Dame-des-Fontaines Chapel

La Colmiane Fun Access to the mini-golf

Fresh air Treetop itinerary (List price: €19) Saint-Martin-Vésubie Wolves! Admission to Parc Alpha Roquebillière Fresh air Access to the organic swimming pool (List price: €5) Roubion Fresh air Access to the Via Ferrata (List price: €16)

Electric mountain bike (List price: €15) Geocaching and GPS safari (List price: €12)

Roure Discover & stroll Admission to the Arboretum of Roure

Walking through the Arboretum (List price: €15) Saorge Art & museum Admission to the Monastery of Saorge (National Monuments Centre) Sospel With the family GPS Treasure Hunt

Creating Mosaic studio – EB. Mosaïque (List price: €15) Tende Fresh air Via Ferrata

Art & museum Access to Musée des Merveilles

Some examples of prices

Valberg Fresh air Access to the golf practice range

With the family Admission to the swimming pool 3 summer toboggan rides (List price: €9.50)

Roya-Bévéra Valleys Discovery Guided tour: Pays d’Art & d’Histoire

For children Pays d’Art & d’Histoire Heritage workshop

In the Var département: For the first time, the CRT Côte d’Azur and Estérel Côte d’Azur pool their know-how around a summer tourist concept between the Var and Alpes-Maritimes. Thus, Esterel Côte d’Azur is actively participating in this trans-départemental project.

@Base du Rocher – Le Clos de Roses – Bateaux de Saint-Raphaël – Watergliss passion Fréjus.

Some examples of prices

Agay Family fun Les Clés d’Agay: Treasure Hunt and adventure rally (List price: €19)

On the water Undersea vision – Captain Nemo 50-minute boat trip to discover Cap Dramont (List price: €14)

Family fun 18-hole mini-golf in Cap Estel Village (List price: €8)

Fréjus Nautical activity Fin trekking with a biologist (List price: €20)

Wine tasting Tour and discovery of the Clos des Roses cellar Heritage Admission to the Cloister of Fréjus (National Monuments Centre)

Some examples of prices

Roquebrune-sur-Argens

Nautical activity Canoeing from the foot of the Rocher (List price: €16) Tasting Tasty outing to sample local products (List price: €8)

Saint-Raphaël Discovery 90-minute boat trip in the calanques of Saint-Raphaël List price: €16)

Other advantages Èze & Grasse Fragonard 10% discount on all purchases

20% discount on the exclusive perfume creation workshop Èze & Grasse Galimard free miniatures, from €39 of purchases Sospel Atelier Eb.mosaïque Full day mosaic workshop – 10% discount Antibes Marineland €2 discount on the list price for the Marineland Sea Park Car rental Budget 15% discount to COTEDAZUR-Card® holders at the agency of the Airport in Nice Remember: Bus tickets cost €1.50 on all Lignes d’Azur buses in the Alpes-Maritimes.

Outdoor activities at privileged prices! Providers of outdoor activities in the Alpes-Maritimes département with the “Qualité Tourisme” label offer some of their monitored activities at preferential rates, 10-15% discount on the list price, to holders of the COTEDAZUR-Card. Mat & Eau 10% on all white-water activities Terres des Lacs 10% on sporting activities except horseback riding, from 4 participants 1001 sentiers 10% on classes and Rando-VTT (mountain-bike treks) Imagin’air 10% on all first paragliding flights Roya Evasion 10% on canyoning activities for the family and sportier canyoning

10% on canoeing-rafting in the Roya (half-day) Camp 4 10% on all activities Destination Nature 10% on canyoning descents in the Loup Gorges (half-day) Soleyo 15% on all activities Montagnes Merveilles 10% on Nordic trekking in the Alpes-Maritimes’s Nature Parks Fun Trip 12% on water trekking Taos Evasion 10% on trekking Odyssée Verticale 10% on canyoning activities and Via Ferrata (full day and half-day) Les Pirogues 10% on all activities Marche ou Rêve 20% on astronomy and Nature treks The Frog’s House 10% on trekking (full day) Mercantour Rando 10% on treks in the Mercantour NB: details of the services subject to preferential rates will be provides in the COTEDAZUR-Card Catalogue.

The Côte d’Azur is involved in implementing the “Qualité Tourisme” label for outdoor activities the better to satisfy mountain lovers’ expectations. The Alpes-Maritimes département is in the lead among outdoor activity providers engaged in the “Plan Qualité Tourisme” at the national level. Many activities are concerned throughout the département: air sports, white-water sports, rock climbing as well as cycling and mountain biking.

COTEDAZUR-Card®,

treat yourself to the Côte d’Azur! To illustrate what this Pass has to offer, here are a few suggested itineraries to undertake according to our visitors’ interests...

@MACM Mougins-- Château de La Napoule – Château de Villeneuve – Fondation Émile-Hugues, Vence – Musée de l’Art Concret, Mouans-Sartoux – Notre-Dame-des-Fontaines, La Brigue

Art itineraries: ideal for art lovers...

@Maeght Foundation The Maeght Foundation and Maeght extra muros... A must for all visitors to the Côte d’Azur! The Maeght Foundation is celebrating its 50th anniversary in 2014 and will pay tribute to Sert, the architect who worked with Aimé and Marguerite Maeght in building this, the very first private foundation dedicated to contemporary art and inaugurated by Malraux in 1964. The summer exhibition will present “50 years of masterpieces at the Maeght Foundation.” This will be a landmark event on the French cultural scene in the summer of 2014. Art lovers will surely make it a priority to visit the Maeght Foundation, but they can also discover works belonging to the Foundation in other museums on the Riviera on their own for no additional fee:

Other museums for discovering the Maeght Foundation extra muros: Picasso Museum, Antibes MAMAC, Nice Marc Chagall National Museum, Nice Matisse Museum, Nice Fernand Léger National Museum, Biot Magnelli Museum, Vallauris

Picasso and the French Riviera...

@Musée Picasso Antibes – La Guerre & la Paix Vallauris – Atelier Madoura Vallauris

Admirers of Picasso will surely head straight for the Picasso Museum in Antibes*, but, for no additional fee, they can also discover André Villers’s photographs at the Museum of Photography and Notre-Dame-de-Vie Chapel in Mougins, and the War & Peace Chapel and Madoura studio in Vallauris. There, Picasso learned ceramics with the Ramié family who left him part of the Madoura studio which they owned, so the great master could give free rein to his artistic creativity through clay. Visitors to this legendary studio will find it virtually in its original state, for a moment of emotion before they go to see Picasso’s other major work, War & Peace. (*) The Picasso Museum, built on the ramparts of Antibes, was Picasso’s studio from 1946 to 1947 when he was with Françoise Gilot. The major work to see at the Museum is La joie de vivre (The joy of living) but it is part of a splendid collection of paintings, photographs and ceramics by the most famous of 20th-century painters in the heart of a museum with a sublime view over the Mediterranean. At the same time, 2014 will be the occasion for an exceptional temporary exhibition dedicated to Nicolas de Stael in the same Museum.

Great masters of the 20th century on the Côte d’Azur! They left their mark on the history of the French Riviera, where they came to live, find inspiration, creativity... In the footsteps of great painters...

@ Musée Renoir - Musée Fernand Léger Biot – Musée Bonnard Le Cannet - Musée Cocteau Menton

.Fernand Léger National Museum (Réunion des Musées Nationaux) Nestled in the hills around Biot, this architecture of this Museum dedicated to the “Construction workers” painter is particularly striking. The Museum was inaugurated posthumously by Léger’s widow Nadia. The Museum is in a garden where you can stroll and its charming tearoom/restaurant is open every day to enable visitors to pursue their discovery of the Museum. Nearby, the famous glassworks have contributed to the renown of the village of Biot. .Renoir Museum. The famous painter’s last home, in Cagnes, now houses some fifteen works in rooms which witnessed the most private moments in the life of Renoir and his studio, and whose windows open onto the garden with olive trees planted in the 16th century by soldiers of French King Francis I. Renoir bought the house to save those majestic trees. The garden is graced with reproductions of some of Renoir’s works —right where he set up his easel— in the context of La Côte d’Azur des Peintres itinerary. Haut-de-Cagnes overlooking the sea deserves a visit to discover this well-preserved hilltop village with narrow streets and lovely shops and craftsmen’s studios. In summer, the Museum hosts exhibitions of contemporary jewellery. .Bonnard Museum. One of the Côte d’Azur’s most recent museums and especially the world’s one and only museum dedicated to this artist, a major painter, although he may not be as well-known as some of the great masters of the 20th century. He was one of the seven French painters selected for the Shanghai World Expo 2010 and his works have reached spectacular prices in auctions. He lived in Le Cannet for some twenty years after 1926, and painted this town many times, as well as the Bay of Cannes.

.Cocteau Museum-Séverin Wunderman Collection. Menton, the Citrus Capital, was both Jean Cocteau’s holiday home and his workplace. The City honours his memory in particular with the Jean Cocteau Museum-Séverin Wunderman Collection, designed by Rudy Ricciotti and open on the Sea on one side and on the Old Town of Menton on the other. The Museum displays some of the 1,800 works in the collection of Séverin Wunderman, a great admirer of Cocteau’s work. Just a few steps away, La Serre de la Madone garden is also open to visitors. A hidden treasure: the Museum of Classical Art of Mougins! A yet little-known treasure, this Museum is home to the private collection of a British art lover in the heart of the old village of Mougins. The Museum’s purpose is to show how the beauty of the Ancient world has influenced neoclassical, modern and contemporary art. This unique collection of antiquities includes sculptures, vases, jewellery and coins of Roman, Greek and Egyptian origin, and the world’s largest private collection of ancient weapons and armour. In addition to these artworks, there are over a hundred paintings, drawings and sculptures of artists like Picasso, Matisse, Chagall, Dufy, Cézanne, Rodin, Dali, Andy Warhol, Marc Quinn, Antony Gormley and Damien Hirst. For children, the visit is punctuated with interactive presentations on touch screens. Other features to discover: Fondation Émile-Hugues in Vence. The Foundation will host a remarkable exhibition from 16 June to 30 November: Intime Conviction, works from the Giuliana and Tommaso Setari Collection. The Asian Arts Museum, which organises exhibitions throughout 2014 around the 50th anniversary of the resumption of diplomatic relations between France and China. Musée de l’Art Concret, Mouans-Sartoux Ecomuseum of Glass, Biot Henry Clews Château, Mandelieu-La Napoule International Contemporary Art Centre, Carros Magnelli Museum, Vallauris The Museums of Tourrette-Levens Folon Chapel, Saint-Paul-de-Vence The Monastery of Saorge (National Monuments Centre) Notre-Dame-des-Fontaines, La Brigue

A tourist itinerary: “essentials” of the Côte d’Azur...

@Cannes – Grasse – Antibes – Monaco– Saint-Paul-de-Vence -

Cannes, Capital of Cinema! Cannes is world-famous, but how many people know that passengers visit two pristine islands, the Isles of Lérins, just a 15-minute boat ride away? The Isle of Sainte Marguerite and its Fort Royal, whose prisoners included the famed Man in the Iron Mask. The Isle of Saint-Honorat, home to Cistercian monks, with its magnificent mediaeval fortified monastery, originally built in the 11th century and lovely places to stroll. Finally, to discover all of Cannes, a tour of the Palais des Festivals reveals the sidelines of one of the most filmed contemporary buildings in the world, on the theme of cinema. Antibes Juan-les-Pins, between the ramparts and pine grove, between jazz and great painters! A maritime town with Greek and Roman origins, characterised by its picturesque ramparts, its harbours including Port-Vauban, the chic and majestic Cap d’Antibes, the sandy beaches and effervescence of Juan-les-Pins. Antibes’s incomparable charm has captivated many people, from Picasso to Nicolas de Staël, Sidney Bechet to Miles Davis among fishermen’s homes, yachtspersons’ wharves, Provençal market and pine groves with the strains of jazz. Monaco, 2km² not to be missed The Oceanographic Museum of Monaco: a remarkable institution undergoing complete renewal! An opportunity to visit the Museum’s splendid collections on display in sumptuous rooms, dream in front of the Museum’s giant aquarium and rediscover the riches of the Sea. Be sure to see the Exotic Garden before leaving the Principality.

Grasse, World Capital of Perfume! The International Museum of Perfumery, nestled in the heart of Grasse, retraces the use of perfume from the Middle Ages to the 21st century. A chance to follow the development of the use of fragrances all over the world in this reference venue, since the greatest French perfumers still use flowers from Grasse in the preparation of the greatest perfumes. NB: At the end of 2013, Grasse applied to UNESCO to obtain the status of Immaterial Cultural Heritage. Maeght Foundation in Saint-Paul-de-Vence and Picasso Museum à Antibes (see above)

Île Saint-Honorat – Cannes

Family itinerary - A special children’s programme between leisure and outdoors!

@ Kayak à Menton - Observatoire de Nice – Grotte de la Baume Obscure Saint-Vallier – Terre des Lacs Saint-Auban - Parc Alpha Saint-Martin Vésubie

Espace Marineland, Antibes: preferential rates are granted for access to the famous Marineland Sea Park in Antibes. Adventure Golf or Kid’s Island are accessible to share, especially with toddlers, a few hours of relaxation, rides, jumps on inflatable structures as well as the mini-golf. For toddlers, again, Villeneuve-Loubet, between Antibes and Nice, has set up, in recent years, outdoor leisure areas to share days of fun with children through woodworking workshops, treasure hunts and entertaining activities: Labyfolies and Crazy Village in Villeneuve-Loubet! An outing to the Isles of Lérins, ideal for families: outings, historical heritage, swimming... Just 20 minutes from Cannes by boat. Near Grasse, discover the Cave of Saint-Cézaire and La Baume Obscure Souterroscope in Saint-Vallier with a treasure hunt in the cave: a unique occasion to plunge into the depths of the Earth to discover underground marvels in the heart of the Préalpes d’Azur Regional Nature Park. In the hinterland, discover the world of wolves in Parc Alpha near Saint-Martin-Vésubie, with its three wolf packs and the story of men and wolves recounted in several stages.

There are also programmes specially dedicated to children: International Museum of Perfumery, Grasse Workshops for creating perfume, Grasse Oceanographic Museum of Monaco Tour of the Observatory of Nice Arboretum of Roure Nature and nautical activities from Menton to Saint-Raphaël...

@Atelier de création de parfum Galimard – Gréobranches – JB Watersport – Labyfolies – Via Souterrata de Caille – Musée de la Parfumerie Grasse

Prepare your own programme between fine food and creative activities:

Tour of the Herbin jam factory in Menton Visit ceramics studios in Vallauris Discover a mosaic studio in Sospel Tour and taste olive oil in a mill in Opio Tour of La Bastide aux Violettes in Tourrettes-sur-Loup Admission to the Escoffier Museum of Culinary Art in Villeneuve-Loubet

Tourism & History Itinerary: The Museums of Tourrette-Levens for an opportunity to discover a lovely perched village just a few kilometres from Nice and its three educational museums: Château-Museum of Natural History, Prehistory Museum and Museum of Traditional Trades. Trophy of the Alps in La Turbie, built for the Emperor Augustus at the highest point on Via Julia Augusta to celebrate the Roman victory over the local tribes (National Monuments Centre). Musée des Merveilles in Tende, with replicas of the petroglyphs (rock carvings) in Vallée des Merveilles, in the heart of the Mercantour National Park. Roya-Bévéra Pays d’Art & d’Histoire heritage workshop And also: Lou Ferouil Museum of Traditional Trades, Gilette Christmas Crib Museum, Lucéram La Roudoule Ecomuseum Monastery of Saorge (National Monuments Centre) Tour of the mediaeval fortress of Villeneuve-Loubet

Exercise and fresh air! For a huge breath of fresh air in the valleys, villages and mountain resorts of the Alpes-Maritimes.

@VTT à Auron – Via Ferrata Puget-Théniers – VTT électriques Roubion – Luge d’été Valberg – Segway Saorge

On the agenda: Climbing 4 Via Ferrata itineraries

Treetop itineraries Unusual Via Souterrata in Caille On the water Nautical activities: de Mandelieu à Menton: paddleboard, canoe, kayak... Explore Discover the caverns of Saint-Cézaire and Saint-Vallier In the mountains Dive into mountain lakes or well-being areas in the hinterland... Sport Trekking, mountain biking —standard or electric... Fun Summer toboggan, pedal kart, Segway, mini golf, Treasure Hunt, archery.... A fun sporty programme to share, for a breath of fresh air in a territory which is also part of the Côte d’Azur!

The COTEDAZUR-Card®, for pros!

A first in France: a City Pass on the scale of a territory! The COTEDAZUR-Card is completely new in the world of tourism on the scale of a territory: for the first time in France, a tourist destination displays the diversity of its offering with this all-inclusive concept. A genuine marketing tool to encourage visitors to rediscover one of the best known tourist destinations by federating nearly 100 tourism professionals around the promotion of their activities and their heritage in a concept concentrated in a single pass! How it started... It is based on the observation of figures linked to tourist frequentation showing clear progress for Switzerland, Germany and Austria which stand out as remarkable destinations in terms of appeal and competitiveness: the all-inclusive solution.

The COTEDAZUR-Card® was inspired by the successful Salzburgerland model built around the renown of Salzburg and proposing some 190 tourist offerings

in the vicinity of this famous town. After a half-dozen years of experience, over 55,000 Passes are sold every year. The CRT Côte d’Azur, on the basis of the results of the Vésubie-Valdeblore Pass in the summer of 2013 in a small territory with 9 activities, was able to test the impact of this type of product: over 6,500 activities were used in the Pass’s two months of validity. It seemed logical to extend this principle to the entire territory of the Alpes-Maritimes and —why not? — the eastern Var département. A unique marketing tool for a unique formula! It contributes to showing the offering and diversity of the Côte d’Azur destination: from the coast to the mountain resorts! It goes against the Riviera’s image as an expensive destination. It brings together tourist players in the Region, from the best known to the most confidential, public and private. It enables tourist partners to engage fully in the idea of the excellence of hospitality to greet holidaymakers. The better to enhance the quality of the “Côte

d’Azur” welcome, some service providers will offer welcome gifts to COTEDAZUR-Card® holders.

It encourages mobility over the territory. This Pass proves that a single formula can broadly cover the French Riviera offering and incite visitors to explore geographic areas they would not have sought to discover spontaneously.

On the sidelines... In the past few months, CRT Côte d’Azur staffs, who are behind this project, undertook a consultation with a steering committee fully representative of the territory and the French Riviera’s tourist offering. At the same time, CRT Côte d’Azur staff contacted professionals in the territory to bring together 80 service providers today, from the coast, upland and hinterland! The principle is also based on the powerful network of distributors throughout the territory. The Pass can be acquired in some one hundred places: Offices du Tourisme, accommodation providers —hotels, tourist residences, camping sites... — and service providers included in the Pass... It can also be purchased online at www.cotedazur-tourisme.com. This product is built on a public-private financial setup where every player in the Pass has a key role in the heart of a chain which should lead to a success story for the entire destination. Technology:

The COTEDAZUR-Card® uses Cardsystem© technology, an electronic card system for network management of tourist destinations. This solution has definite

experience and has already equipped over 60 territories in Europe. DEST’Liberté ™ powered by feratel /CardSytem

How does it work for customers?

When customers arrive on the Riviera, they can purchase the COTEDAZUR-Card® from a few 100 points of sale and on the Internet.

After having bought it, according to the selected formula (3 or 6 consecutive days – Adult or child), the holder of the Pass (or e-ticket) simply goes to the points of acceptance, validates admission and triggers the selected period of validity.

From then on, all the activities listed in the catalogue accompanying the COTEDAZUR-Card® are available in this all-inclusive formula.

How does it work for service providers? This marketing tool offers a chance for service providers to promote their offering as ambassadors for the Destination. They boost their sales networks, and benefit from the COTEDAZUR-Card’s economic effects and its promotional impact. How does it work for distributors? They receive 7% of their sales. The Passes are sold on a consignment basis, so no money is advanced. They offer and sell to their customers an attractive new formula. They provide added value to tourist stays for new customers.

If you want to become a distributor, please contact: CRT Côte d’Azur – Mail: sales@cotedazur-card.com

Communication:

.500,000 tourist maps of the département with information on the COTEDAZUR-Card® on the front of the traditional map.

.A catalogue (10x21 - 30,000 copies) for each COTEDAZUR-Card® holder providing complete practical information on the activities included in the Pass.

.Stickers and small posters identifying points of sale and service providers of the COTEDAZUR-Card®

.Advertising at points of sale

.Flyers for street-marketing actions .A communication campaign – Graphics: Pôle Company .A campaign in the social media .Press actions In all, the General Council of the Alpes-Maritimes département and the CRT Côte d’Azur are investing again in a major new communication campaign for the French Riviera with a €200,000 budget. This investment will serve to put posters in the Paris Metro and Périphérique (ring road), in TGV (high-speed trains) between Paris and the Côte d’Azur, and in the Alpes-Maritimes (press and poster campaign), to keep the 4.5 million tourists visiting the Riviera informed between May and September.

@Centre Nautique de Roquebrune Cap Martin – Evolution 2 – Cap Antibes Tour – Bateau Bleu Saint-Raphaël – Trans Côte d’Azur – Le Petit Train