New gambling options with digital gaming platforms

Ólafur Andri RagnarssonChief Software Architect, Betware

Software company specializing in technical solutions and services for the gaming industry

First online lottery solution in 1996 – ICELANDIC SOCCER POOLS

Providing an Internet regulated Gaming Platform to National Lotteries complying with the strictest

of regulations since 1996

Copyright © 2012, Ólafur Andri Ragnarsson

Mývatn, Iceland

Nordic Marketing Conference of Lottery Companies, September 1995

Copyright © 2011, Ólafur Andri Ragnarsson

If your business has not been disrupted by the Internet, it will

19952000

2010

Internet browsing

Web 2.0 SocialThe Digital Decade

Source: Economist

Digital Decade startsInternet takes off

Web 2.0 and Social networks

2000 2010

iMac iPhoneMac OS 9.0.4500 MHz PowerPC G3 CPU, 128MB MemoryScreen - 786K pixelsStorage - 30GB Hard Drive

iOS 4.01 Ghz ARM A4 CPU, 512MB MemoryScreen - 614K pixelsStorage - 32GB Flash Drive

Source: Ars Technical Images: Apple

There is a fundamental cultural shift taking place

Picture by Flickr user Shaggyshoo

Every minute, 48 hours of content is uploaded to YouTube

If Skype were a telecommunications carrier, it would be the largest carrier in the world, with 663 million registered users

Globally, we spend 9.3 billion hours on Facebook in a month. That’s 1,065,449 years

Roughly 250 Million Tweets are sent each day

Zynga adds 1,000 new servers a week for FarmVille and other games

200 million mobile clips are streamed on YouTube every day

PEOPLE’S

IS CHANGINGBEHAVIOUR

The on-line world is part of growing up

Net generation wants entertainment and social interaction

On-line digital world is also changing older generations

IN 2010, 55+ USERS ON FACEBOOK GREW 922%

Mobile users pick up their phone 18 times a day to consume content via apps/browser

The tablet market grew from virtually nothing in 2009 to $35bn in 2012

Tablets

86% of TV viewers are online while watching TV

TV

Digital lifestyl

e

Digital Online World

Digitalonline World

Gambling is part of the Digital Lifestyle

“Computation may someday be organized as a public utility.” – John McCarthy

WorkMore

informationFocused

Digital Online World

BrowsingConsuming

content

CheckingMobileNow

ConsumingVideo

Information

DAWN OF MAN NOW FUTURE

We tend to look back

Unknown

Opportunity

Copyright © 2011, Ólafur Andri Ragnarsson

2+ billion connections

Copyright © 2011, Ólafur Andri Ragnarsson

This will grow to 50 billion in the coming years…

35

Source: Business insider

“Dumbphone” conversion cycle is just beginning…

Source: Business insider

Some gaming operators have seen mobile revenues increase by more than 300% during 2010

The tablet is the killer app for lotteries

Smartphone

TV is becoming an applicationplatform

Your next TV will be Android TVor iOS TV or whatever ecosystem

TV

STB Laptop Tablet Mobile

New opportunities in two-screen or shared screen solutions

Terminal system Internet System

Gaming Ecosystem

Gaming Platform

Player Account

MarketingPromotion

sWallet Analytics

Game Game Game Game Game

2000 2010

iMac iPhoneMac OS 9.0.4500 MHz PowerPC G3 CPU, 128MB MemoryScreen - 786K pixelsStorage - 30GB Hard Drive

iOS 4.01 Ghz ARM A4 CPU, 512MB MemoryScreen - 614K pixelsStorage - 32GB Flash Drive

Source: Ars Technical Images: Apple

2010 2020

iPhone phone?Mac OS 9.0.4500 MHz PowerPC G3 CPU, 128MB MemoryScreen - 786K pixelsStorage - 30GB Hard Drive

30 times faster

Source: Ars Technical Images: Apple

?

2010 2020

iPhone phone?Mac OS 9.0.4500 MHz PowerPC G3 CPU, 128MB MemoryScreen - 786K pixelsStorage - 30GB Hard Drive

Source: Ars Technical Images: Apple

?

Mac OS ???15.000 MHz PowerPC G3 CPU, 4GB MemoryScreen – 24.000K pixelsStorage – 1TB Hard Drive

Digital Gaming Platform

Marketing Promotion

The car 20 years after it was invented

New gambling options with digital gaming platforms

Ólafur Andri RagnarssonChief Software Architect

Betware

andri@betware.com@olandri

http://olafurandri.comslideshare.net/olandri