new frontiers in internal communications. what is internal communication these days?
TRANSCRIPT
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New frontiers in internal communications
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What is internal communication these days?
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Where is the industry at?
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38%
Global survey of 1100 professional communicators
undertaken by Melcrum 2006
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budgets increased
Global survey of 1100 professional communicators
undertaken by Melcrum 2006
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70%
Global survey of 1100 professional communicators
undertaken by Melcrum 2006
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strategy is aligned
Global survey of 1100 professional communicators
undertaken by Melcrum 2006
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only 18%
Global survey of 1100 professional communicators
undertaken by Melcrum 2006
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demonstrate ROI
Global survey of 1100 professional communicators
undertaken by Melcrum 2006
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blogging
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How do we communicate?
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interact differently
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peer-to-peer trust
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institutional trust
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user not author
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participation
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not channels
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Areas we will focus on
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no. 1
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trends
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buzz words
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tools
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what does the future hold?
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Leadership communicationis no. 1
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formal media
Towers Perrin 2006 Global Workforce Study
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7% impact
Towers Perrin 2006 Global Workforce Study
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chats with leaders
Towers Perrin 2006 Global Workforce Study
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over the coffee pot
Towers Perrin 2006 Global Workforce Study
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61% impact
Towers Perrin 2006 Global Workforce Study
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‘Actions of senior leadership’
Melcrum engagement report 2008, 67 countries
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no. 1 driver
Melcrum engagement report 2008, 67 countries
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employee engagement
Melcrum engagement report 2008, 67 countries
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Face to facecommunication counts
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third time in a row
New Frontiers in Employee Communications 2006, Edelman
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in-person
New Frontiers in Employee Communications 2006, Edelman
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most effective
New Frontiers in Employee Communications 2006, Edelman
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A focus on leaders
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accountability
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communication competencies
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internal communicators
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support
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line managers
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face to face
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antidote to technology
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Trends and buzz words
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feedback feedback feedback
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beyond the workplace
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“If we really want to see an engaged workforce, I think we have to start with the real needs of that work force and work back from that to create the (communications) strategy. We have to put employees under the same microscope as we put our customers under…”Roger D’Aprix
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less words
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picture
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business strategy
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visual communication
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visual cues
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“Less than 30% of the population strongly uses visual/spatial thinking, another 45% uses both visual/spatial thinking and thinking in the form of words, and only 25% thinks exclusively in words.”Dr. Linda Kreger Silverman, Director, Institute for the Study of Advanced Development.
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Trends and buzz words
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web 2.0
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“(Web 2.0 is) an idea that the reciprocity between the user and the provider is what's emphasised. In other words, genuine interactivity, if you like, simply because people can upload as well as download.”Stephen Fry
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“...the read/write web...”Sir Tim Berners-Lee
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online
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accessible to anyone
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community of peers
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‘social media’
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employee profiles
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video rich
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discussion forum
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feedback
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iChannel
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16,000 employees
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in-company social media
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‘Ask a leader’
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forums
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CEO webcast
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employee film festival
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pushed out
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virtual screensavers
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pulled back in
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Blogging
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journal style
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reverse chronological order
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personality
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comments and interaction
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proximity and participation
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30% Fortune 500
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Podcasting
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radio show
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subscribers
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listen on the go
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Wikis
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“Among organisations that use multiple media channels, wikis are viewed as the most effective.”New Frontiers in Employee Communications 2006, Edelman
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wikipedia
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intellipedia
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living business resource
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powered by employees
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open knowledge
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read/write web
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own
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responsibility
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maintain themselves
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agile processes
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breaking events
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pool resources
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efficiently
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organisational memory
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learned experiences
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What does it mean?
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audience expectations
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create, receive & share
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range of options
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match audience/message
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with medium
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consider strategies
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maintain competitive advantage
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What does tomorrow hold?
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credit crunch
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burning platform for change
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survival
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What does the future hold?
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personal brand managers
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accessible tools
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holding the space
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Content reigns
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relevant
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high quality
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creative
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accessible
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immediate
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New frontiers?
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identify business needs
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improve performance or culture
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reach the audience
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more options
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more interactivity
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higher expectations
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