new frontiers for sourcing talent: will staney #sosuau keynote
Post on 21-Sep-2014
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NEW FRONTIERS FOR SOURCINGTALENT
WILL STANEY | SUCCESSFACTORS, AN SAP COMPANY | @WILLSTANEY
@willstaney
AGENDA
THE CHALLENGE OF DATA COMPLEXITY NEW TRENDS IN SOURCINGHOW SEARCH IS CHANGING
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@willstaney
THE CHALLENGE =DATA COMPLEXITY
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BIG DATA IS…REALLY BIG
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NO REALLY…ITS HUGE
Earth
Pluto
80x
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“The Perfect Storm”
• Mobile Devices
• Social Media
• Big Data
• Sensors
• Location-based Services
CONTEXTUAL TECHNOLOGY
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THE SEGMENTED WEB
TRENDS AFFECTING SOURCING
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SOURCERS=EMOTIONAL MARKETERS
EMPLOYER BRANDING
RIDING THE WAVES OF NEW TECHNOLOGY• Applying new tech to TA/EVP
• Day in the life videos TRULY through the eyes of an employee
• Onboarding/Gamification
• Virtual campus/office tours
• Pictures/video content to tell the employment branding story literally from a first person view
@willstaney
EMPLOYER BRANDING = STORY TELLING
@willstaney
As of December 2012:
• 15% of online adults say they use Pinterest
• 13% of online adults say they use Instagram
• 6% of online adults say they use Tumblr
• 67% of online adults say they use Facebook
• 20% of online adults say they use LinkedIn as of August 2012.
Source: Pew Research Center (pewinternet.org)
SOCIAL MEDIA
@willstaney
6° OF SEPARATION? TRY 4°
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THE FUTURE OF EMPLOYEE REFERRALS
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USE SOCIAL TO BYPASS GATEKEEPERS
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THERE ARE NO BARRIERS TO ENTRY ANYMORE
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MOBILE
• By 2016, there are expected to be more smartphones in the world than people.
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• 74% of smartphone owners use location-based services
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• Location based recruiting is going to be a continuing trend
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• More than 70% of active job seekers are using their mobile devices to find jobs.
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• Only 7-10% of employers have a mobile version of their career website.
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THE FUTURE OF SEARCH
FACEBOOK GRAPH SEARCH GOOGLE SOCIAL GRAPH
VS
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THANK YOU
• I’ll be here all day
• Follow me on Twitter: http://twitter.com/WillStaney
• Follow me on Facebook: http://facebook.com/willstaney
• Linkedin: http://linkedin.com/in/willstaney
• Come see me if you want a demo of Google Glass