new frameworks in corporate r&d and commercialization of ...€¦ · new frameworks in...

© 2009 Hitachi, Ltd. All rights reserved.

New frameworks in corporate R&D and commercialization of results

3rd December 2009

Shigeru AZUHATA, D.Eng.Vice President and Executive Officer, General Manager of Research & Development Group,Hitachi, Ltd.

© 2009 Hitachi, Ltd. R&D Group. All rights reserved.

１．

Corporate Management Policy

２．

Environmental Strategy　　　

３．

Corporate R&D Management

４．

R&D Culture

Contents


Launched business as an electrical machineryrepair shop of Kuhara Kogyo K.K.

The repair shop FounderNamihei ODAIRA

1910Established as Hitachi Seisakusho

Ibaraki Prefecture

1-1.

Origin of Hitachi


1-2. Foundation of Hitachi

A replica of the original repair shop was built within Hitachi Works,

the oldest factory of Hitachi by Namihei Odaira(1910)


5 HP induction motor designed and manufactured by the original technology of Hitachi (1910)

Height 46cm, Width 28cm, Depth 43.5cm

1-3. First product manufactured by Hitachi

In 1910, the first domestic 5 horse power induction motor was achieved.

“Motors rotate but this one wouldn’t. And, when at last it did, all those around joined hands, circled and shed tears of joy.”

・・・

from this moment, began a new “future”


Digital Media and Consumer Products

Information and Telecommunication Systems

Electronic Devices

High Functional Materials and Components, Logistics, Services & Others, and Financial Services

Power and Industrial Systems

1932: Elevator

1996: ITS

1999: ETC Systems

1916:Electric Fan

1937: Telephone

1949: Automatic Branch Exchange

1953: Germanium IC

1994: 32 bit RISC

1910 1940１930１920 20101950 1960 1970 1980 1990 2000

1910: 5HP Induction Motor

1924: Electric Locomotive

1958: Electron microscope

1932:Refrigerator

1970: COMTRAC

1959:Computer

1974: Nuclear Power Equipment1964:Shinkansen

1995: Super TFT1984:

128kB DRAM

1998:128MB Memory

1985:CAD/CAE

1982:Supercomputer

2001:ElectronicGovernment

1999:Plasma Display Panel

2000:DVE Video Camera

1-4. History of Hitachi products & services

1949: Power Shovel

1961:Fully AutomaticWashing Machine

1969:All-transistor-type Color TV

1972:Ion-implanted Semiconductor


24%

13%24%

39%FY19701,029 [B JPY]

30% 22%

16%14%18%

FY19855,013 [B JPY]

14%28%

10%

25%23%FY1995

7,592 [B JPY]

Home Appliances

(as at the end of each financial year)

Sales (Consolidated)

19851975 19801970 1990 1995 2000

10

8

6

4

2

0

[trillion JPY]

2005

1-5. Growing business volume of Hitachi


Information and Electronics

Materials

Services & Others

Power SystemsIndustrial Systems

Home AppliancesInformation and

Electronics

Metal & Cables

Home Appliances

Metal & Cables

Information and

Electronics


9% 4%

14% 29%

11%23%

10%FY 2008

10,000 [B JPY]


Financialservices

High Functional Materials

&Components

Digital Media

&Consumer ProductsInformation &

Telecommunications

ElectronicDevices

Logistics, lServices & Others


Consolidated revenue

USD 111.6 BFY 2008

Information & Telecommunication Systems

Electronic Devices

Power & Industrial Systems

Digital Media & Consumer Products

High Functional Materials & Components

Logistics, Services & Others

Financial Services

Revenue JPY 1,089,971 MOperating Income JPY 23,063 M


Revenue JPY 1,261,501 MOperating Income JPY (105,563) M

Revenue JPY 412,040 MOperating Income JPY 10,210 M

Revenues JPY 1,151,066 MOperating Income JPY 27,322 M



1-6. Business areas & Major Group companies


1-7. Measures to restore a growth trajectory

InitiativesInitiatives

Basic policyBasic policy

1. Fusing the Information & Telecommunication Systems and the Power & Industrial Systems

2. Transforming into a truly global company

Greater focus on social innovation business

3. Expanding environmental business


Create new social innovation business through technology fusion

情報・電力・電機融合事業推進本部を設立（4月1日付け）

Batteries

Information infrastructureInformation infrastructureDevices, Components, Advanced materials, Inspection apparatus

Logistics

Environment

Urban systems

Software

Network

Storage Technology fusionTechnology fusion

Energy infrastructureEnergy infrastructure

Industrial infrastructure Platform technology

1-8. Fusion of ICT and Power

&

Industrial Systems

Life infrastructure

Power stations

Digital home appliances

Medical care


１．


２．


３．


４．

R&D Culture

　

Contents


2-1. Hitachi’s environmental vision


(FY)

2-2. Hitachi environmental vision

2001　　

　2005　　

2008　

2010　

2012 2015　　

　

2025

Kyoto protocol「GHG 6% reduction」(compared with1990)

▲Framework Convention on

Climate Change

▲Participate in Combat Climate Change (3C) initiative GHG: Greenhouse Gas

Hitachi Environmental Management

Vision1st Target

•

reduce CO2 emission by 7% of 1990 business activity level

Environmental Vision 2025- achieve "Emission Neutral"

2nd Target

Environmental Vision 2010

Post-KyotoProtocol

3rd Target

Kyoto Protocolratified

•

reduce CO2 emission by 3% of 1990 business activity level

　Environmental Vision 2025

•

contribute reducing CO2 emission by 100 million tons through Hitachi products


2-3.　Helping reduce annual CO2

emissions by 100M tons by 2025 through Hitachi products & services

1990 2005 2025 2050

Worldwide annual CO2 emissions

20.7

Scenario assuming policies implemented to date

Scenario with CO2 emissions halved back to 2005 level

27.0

62.0

14.0billi

on t

ons/

year

2025: includes 100 Mton CO2 emission reduction through our products


2-4. Plan to curb CO2

emissions by 100M tons/yr

0

100

2010 2015 2020 2025

Red

uctio

n of

CO

2em

issi

ons

FY

14Mt/yr

100Mt/yr

35Mt/yr

63Mt/yr

Power generation70%2025

CO2 reduction

Industry20%

Transportation, commercial & residential goods10%

[base year: 2005]Plan for reduction in CO2 emission

Mt/yr


2-5. Expanding Hitachi Eco-Products

Make all our products & services Hitachi Eco-Products by 2025

Increase in Eco-Product sales

(FY)Note: Before offsetting accounts between business groups

(total turnover of all business groups)

Strategies to expand business

■Increase in Eco-Products

■

Active investment in environmental business

2007

38%32%

2006

47%

2008

% o

f pr

oduc

t sa

les Pursuit of environmental

efficiency of products through technology

Power generationGreen mobility Green ICT

　

Urban infrastructure, etc.

2010

(50%)

(100%)

2025


１．


２．


３．


４．

R&D Culture

　

Contents


1

3 Global R&D activity

R&D management organization

3-1. R&D directions

2 R&D schemes & funding


(Holding company)

Hitachi, Ltd.Group corporate

7 companiesPower SystemsIndustrial & Social Infrastructure SystemsUrban Planning & Development SystemsInformation Control SystemsInformation

& Telecommunication SystemsDefense SystemsBattery Systems

Major Hitachi Group companies

Continue structural reform of business to enhance social innovation business in the Hitachi Group

Approximately 40 business groups

2009/10: Shift to company system to enhance social innovation businesses

3-2. Shift to in-house company structure

1. Management support function:

　

Business structure of the Group as a whole, resource allocation, etc.

2. Promoting optimal use of common resources across the Group: R&D, marketing, funding, personnel, production technology, procurement, IT, etc.

Research & Development


Research & Development Gr.Research & Development Gr.

Central Research LaboratoryCentral Research Laboratory

Advanced Research LaboratoryAdvanced Research Laboratory

Hitachi Research LaboratoryHitachi Research Laboratory

Systems Development Lab.Systems Development Lab.

Mechanical Eng. Research Lab.Mechanical Eng. Research Lab.

Production Eng. Research Lab.Production Eng. Research Lab.Design GroupDesign Group

Intellectual Property Gr.Intellectual Property Gr.

Development labs/divisionDevelopment labs/division

Technolo

gy Platfo

rms

acro

ss the H

itachi G

roup

Technolo

gy Platfo

rms

Technolo

gy Platfo

rms

acro

ss the H

itachi G

roup

acro

ss the H

itachi G

roup

7 business companies7 business companiesOverseas R&D facilitiesOverseas R&D facilities

Business divisionsBusiness divisions

Hitachi Group laboratoriesHitachi Group laboratories

CTO: Chief Technology Officer

PresidentPresident

Group CTO &Executive VPGroup CTO &Executive VP

Energy & Environmental Systems Laboratory (Power Systems Company)Energy & Environmental Systems Laboratory (Power Systems Company)

・・

Dev. & Design SectionDev. & Design Section

Development CenterDevelopment Center

3-3. Group R&D organization


3-4. Corporate laboratories

Ibaraki

Tokyo Chiba

CRL<950>

Kokubunji-shi, Tokyo

Info. & Communications, Solution LSI, Devices, Life Science, Storage, Embedded Systems

PERL<340>

Yokohama-shi, Kanagawa

Management Systems, Production Engineering

MERL<380>

Hitachinaka-shi, Ibaraki

Mechatronics Application Systems

Info. Systems, Security, Ubiquitous, Storage, Service Solutions

HRL<680>

Hitachi-shi, Ibaraki

Public Systems, Devices, Components & Materials

ARL<100>

Hatoyama-machi, Saitama

SDL<500>

Kawasaki-shi, Kanagawa

Saitama

Kanagawa

<No. of Employees as at 2009/4/1>

Human & Information, Health & Measurement, Environment & Energy, Nanotechnology


2%4%6%8%

10%

0%

0

50

100

150

200

250

300

350

400

450

2000 2001 2002 2003 2004 2005 2006 2007 2008

Consolidated Subsidiaries

Hitachi, Ltd.

5.2% 5.2% 4.6% 4.3% 4.3% 4.3% 4.0% 3.8% 4.2%

5.4%7.2%7.8%7.6%

R&D expenditure (billion JPY)

Hitachi Gr.

R&D expenditure as % of Revenue

Financial Year

3-5. Hitachi Group R&D expenditure

435.6415.4

377.2 371.8 388.6 405.0 412.5 428.1 416.5


3-6. R&D schemes

Budget structure

Use of Tokken (Special R&D scheme)Initiatives

Group CTO meeting

Frontier research(10%)

Platform research (20%)

　Strategic advanced research for growth

Expansion of priority businessMonthly follow-up of priority themes

Commissioned & Advanced commissioned research (70%)

1. Exercise Group synergy1. Exercise Group synergy

2. Alignment of business & technology roadmaps2. Alignment of business & technology roadmaps


Time to market

Individual/commissioned

researchAdvanced

commissioned research

Platform research

ShortLong

Focu

sed

Wid

eRan

ge o

f ap

plic

atio

n

Frontier Research • Develop future core businesses• Develop new technologies and

business models which cause "Paradigm Shifts" in industry

Platform Research• Improve productivity, efficiency, and

reliability of technology and product development

• Upgrade basic manufacturing technology

Frontierresearch

Material researchAdvanced measurement and 　　　　　　　Analysis Numerical simulation Embedded software platform

technology

3-7. Hitachi Group Frontier/Platform research


Propose

Discussion

Review

6-monthly Research Progress Review (Board Members, President of in-house companies and Hitachi Group companies)

6-monthly Research Progress Review (Board Members, President of in-house companies and Hitachi Group companies)

•

General Manager•

Planning Office (Sr. Researchers)

Within Research Laboratory

•

Department Manager

•

Group Leader•

Senior Researcher

•

Researcher

•

Target•

No. research staff

•

Research expenditure•

Schedule

•

Target•

No. research staff

•

Research expenditure•

Schedule

Start Corporate Research• Frontier research• Platform research

Approval

3-8. Corporate research


•

General Manager•

Department Head

•

Senior Engineer•

Engineer

Business division

Propose

Discussion

Consensus

•

General Manager•

Department Head

•

Senior Researcher•

Researcher

Research Laboratory

•

Target•

No. of research staff

•

Research Expenditure•

Schedule

•

Capital Investment

•

Target•

No. of research staff

•

Research Expenditure•

Schedule

•

Capital Investment

3-9. Commissioned research

6-monthly Research Review Meeting (Laboratory & Business divisions General Mangers & Department Heads)

6-monthly Research Review Meeting (Laboratory & Business divisions General Mangers & Department Heads)

Start research project


3-10.

Tokken (Special research project)

Corporate level, large-scale projects for urgent or strategically important R&D

•

Co-operation between multiple divisions/works/laboratories•

Core technologies for future products

•

Fixed term dedicated project : 1-2 years max. (6 monthly review)

•

Project leader: Laboratory Department Head•

Flexibility in recruitment of staff with specialized skills & expertise

Overall responsibility: Research Laboratory


Business Model Planning

Product Development

Marketing, Sales & After-service•

Business strategy

•

Marketing•

Investment-return •

Purchasing

•

Research & Development•

Production facilities •

Marketing / Sales channels

•

After service

Planning Team Leader : Business divisionMarketing, Sales, Finance, Advertising departments

Product Development Team Leader : Engineering divn. or Research lab.Business divisions & Works (Engineering & Production)

Sales Team Leader: Sales & Marketing divisionBusiness division, Marketing department

Proj

ect

Team

s

Overall responsibility: Director of Business Division

3-11. Strategic business project

Development of strategically important business by means of concurrent management


• Hitachi Group Frontier / Platform Research• Common Technology Platforms Across the Hitachi Group

• Strengthen R&D by utilizing existing Group technologies• Improve product competitiveness by vertical integration of Gr.

technologies

Goals

Organization

Hitachi GroupCTO Meeting

R&D Group Hitachi Company CTOs

Group Company CTOsIP Group

Group Headquarters

Engine for expanding existing businesses and incubating new businesses through collaborative Group R&D

Schemes

3-13. Hitachi Group CTO meetings

• progress review, funding, technology roadmaps

•

Information & Telecommunication Systems Company

•

Power Systems Company

•

Industrial & SystemsCompany

•

Information & Control Systems Company

•

Urban Planning and Development Systems Company

•

Battery Systems Company

•

Defense Systems Company

Seven Companies


3-14. Global R&D network

• Automotive components• Advanced wireless systems• Storage area network solutions

• Fundamental device physics• Organic electronics• Mobile communications • Security• Automotive systems

Fundamental physics research at the Univ. of Cambridge•

Hitachi Cambridge Lab.Technology support for European automobile manufacturers•

Automotive Research & Development Lab.

Info. & Communications, Software, Environmental tech. Industry-academia cooperation with Tsinghai Univ., Fudan Univ., etc.

Hitachi (China) R&D Corporation

Hitachi Europe Ltd. - European R&D Centre Hitachi America, Ltd. - R&D Division

Mission of overseas R&D centers

1. Contribute to regional business operations2. Cooperate with world leading research centers3. Deployment of global staff (% local staff: 75%)

R&D for the next-generation U.S. storage business•

Storage Area Network Laboratory

• IP network• Digital TV• Innovative software• Materials, etc.

• Storage mechanics• Network storage• Water treatment

R&D in line with national strategy to fortify storage technologyRegional R&D hub in ASEAN region and south Asia

Hitachi Asia Ltd. (Singapore) - R&D Center


3-15. Global R&D network: North America

Hitachi America, Ltd.R&D Division ■

Automotive Products Research Laboratory

Farmington Hills, Michigan• Engine management and Electric powertrain systems• Car navigation systems• Production process technologies

■

Wireless Systems Research Lab.

Santa Clara, California• Advanced broadband wireless systems

■

SAN Solutions Laboratory

Santa Clara, California• Next generation storage network solutions• Next generation storage system architectures

R&D Division HeadquartersSanta Clara, California

(in the Hitachi Data Systems bldg.)

Venture & Academic Relations Dept., Santa Clara, California


１．


２．


３．


４．

R&D Culture

　

Contents


和Harmony

Sincerity

誠

～　Basic philosophy of corporate code of conduct since 1910 ～

To contribute to society through thedevelopment of superior and original technology & products

The basic principle of Hitachi is to further enhance its founding concepts of Harmony, Sincerity and the Pioneering Spirit, with a steadfast pride in being a member of Hitachi, and thus contribute to society through the development of superior and original technology and products.

Further, based on a deep understanding that business is itself a member of a society, Hitachi will conduct its corporate activities in a fair and open manner, promote harmony with the natural environment and actively engage in social welfare activities, so that as a good corporate citizen it can strive to contribute to a prosperous society.

Pioneer Spirit

開拓者精神

4-1. Foundation Principles of Hitachi


4-2. Corporate Philosophy

Mr. Odaira’s words on the establishment of CRL in 1942 (translation)

“… we should not only handle today’s problems; but from now on, it will be necessary to conduct basic research with a target quite far in the future. Therefore, the main target should be 10 to 20 years ahead, but research should be conducted with today’s issues in mind.”

～　Messages left to us by Namihei Odaira, founder of Hitachi ～

Calligraphy of a verse from a Hang Dynasty poem (translation)

“Although our lifetime may not span a hundred years, we have concerns of a thousand years”


• 1952 (initiated by Dr. Kumeo BABA, 1st General Manger of CRL)EstablishmentEstablishment

• Association within the Hitachi Group & Hitachi Zosen Corporation, of doctoral degree holders• Foster an in-house ethos of aspiring to higher-learning; encourage the pursuit of doctoral degree• Promote wide technological cooperation through close exchange between members• Contribute to society and its development through science & technology

PurposePurpose

Silver medal with the image of Dr. Baba, the 1st Henjin-kai President on the front, and the name of the recipient on the back

Kujin Best Paper Award

MembershipMembership Total membership 2,256(as at 2009/4/1)

• Taken from the teachings of the Chinese philosopher, Meng-tzi (Mencius) Origin of NameOrigin of Name「愛人不親返其仁」(孟子) - 仁 (“愛” “慈悲”)の心に返る-

ヒトヲアイシテシタシマザレバソノジンニカエレ

( Initially, “Association of 30 Doctors”. In 1953, changed name to Henjin-kai (変人会、 eccentric person); and in 1959, adopted current name Henjin-kai (返仁会、return benevolence))

日立返仁会

4-3. R&D culture for learning & growth

Henjin Bridge(Central Research Laboratory, Kokubunji-shi, Tokyo)


4-4. Hitachi Fellows

Fellow

Introduced

Established to recognize the distinguished service and contributions of an employee to the progress of science and technology on an world-level and to the international acknowledgement of Hitachi's high standard of technology.Hitachi Fellow is equivalent to that of a Board Director, and a Fellow is assured freedom of choice in research theme, research funding and support for external professional activities.June 1999

Appointed June 2002(Large-scale general purpose computer,

supercomputer)

小高　俊彦ODAKA Toshihiko

Appointed June 2003(DNA Sequencer)

神原秀紀KAMBARA Hideki

Appointed June 1999(Semiconductory

Memory)

伊藤　清男ITOH Kiyoo

Appointed June 1999(Holography Electron

Microscope)

外村彰TONOMURA Akira

Appointed April 2004(Optical Topography)

小泉英明KOIZUMI Hideaki


First Product (1910)5HP motor produced with

domestic technology

ODAIRA NamiheiFounder of Hitachi, Ltd.

Hitachi Logo (Registered 1912)

Electrical machinery repair shop (Workshop in Daioin, circa 1908)

4-5. Chronology of Hitachi R&D (1)

Nov. 1910 ・ Founded as an electrical machinery repair shop of the Hitachi Mine,Kuhara Mining Co.

Feb. 1918 ・ Research team founded in the testing section

Feb. 1920 ・ Incorporated as Hitachi, Ltd.

Mar. 1934 ・ Hitachi Research Laboratory (HRL) established.

May 1937 ・ Metallurgical Research Laboratory established. (Later transferred to Hitachi Metals, Ltd. )

1939 ・ HRL becomes an independent lab. directly under the President of Hitachi, Ltd.

Apr. 1942 ・ Central Research Laboratory (CRL) established.

July 1958 ・ Transistor Research Laboratory breaks away from CRL. (Later renamed Musashi Works; currently Renesas Technology Corp.)

Feb. 1966 ・ Mechanical Engineering Research Laboratory (MERL) established.

Aug. 1969 ・ Information Systems Research Division established. (Later becomes part of the SDL)

Aug. 1970 ・ Yokohama Research Laboratory established (Merges with Prod. End. Research Lab. In 1975)

In order to advance Japanese industry, we should not rely on imported technology to do so, but rather manufacture it ourselves. The Japanese people have the skill to do so.” (translation)


ODAIRA NamiheiFounder of Hitachi, Ltd.

Electrical machinery repair shop (Workshop in Daioin, circa 1908)

First Product (1910)5HP motor produced with

domestic technology

Hitachi Logo (Registered 1912)

4-5. Chronology of Hitachi R&D (2)

Aug. 1970 ・ Design Center breaks away from Consumer Products Research Center (CPRC) (In 1989, the Design Center is assigned as a corporate laboratory.;

in 1991 CPRC is renamed Image Media System Laboratory)

Feb. 1971 ・ Nuclear Power Research Laboratory established. (Later renamed Energy Research Laboratory; Power & Industrial Systems R&D Lab.; currently Energy and Environmental Systems Laboratory)

June 1971 ・ Production Engineering Research Laboratory (PERL) established.

Feb. 1973 ・ Systems Development Laboratory (SDL) established.

Aug. 1983 ・ Microelectronics Products Development Laboratory established.

April 1985 ・ Advanced Research Laboratory (ARL) established.

Aug. 2001 ・ Design Center becomes the Design Group, placed directly under the President

April 2004 ・ Material Research Laboratory established within HRL

April 2005 ・ Embedded Systems Platform Technology Laboratory established within CRL

In order to advance Japanese industry, we should not rely on imported technology to do so, but rather manufacture it ourselves. The Japanese people have the skill to do so.” (translation)

new frameworks in corporate r&d and commercialization of ...€¦ · new frameworks in...

Documents