new entries in the dj mag top 100 - followed by humans or robots?

DJ Mag Top 100 New Entries 2014 ‘Followed by robots or humans’ (Nov 2014 - Apr 2015)

Published 8th of May 2015

(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz

Do you think from the purge moment of Facebook that DJ’s and their management are finally starting to understand the importance of real relationships with fans? DJ’s and managers are still willing to risk their reputation, (financial) value, integrity, ethics, trust, clients and relationships for a few hundred or thousands of ‘questionable fans’ on Facebook.

As a DJ you are part of the entire internet ecosystem. Even more so when you wish to have a better chance of being embraced by the end user or the (future) fan or client. In addition, as a DJ you must realize that you exist thanks to content (intellectual property) and that you offer functionality and that you are data.

Building a community takes time and investment. Purchasing fans is short sided when you understand social media. By the way, for those who do not know, it is in direct violation, for example with Facebook terms and conditions. These ‘questionable accounts’ could be defined as ‘questionable data’ which also depreciates the financial value of a company. Further to using ‘click farms’ or ‘robots’ when you are not injecting your cash in the right places you will be wasting money. This means in terms of metrics and demographical targeting you are trying to reach ‘questionable fans’.

Based on and inspired by the paper ‘Tomorrowland: Followed by humans or robots’ in which ‘questionable fans’ has been described, the new entries in the DJ Mag Top 100 2014 have been examined. This report is a preview of the Rankingz EDM Monitor 2014 and helps to identify if Facebook fan pages of the DJ’s which entered the Top 100 in 2014 have a human following and help them to understand that they will depreciate their network value when a purge of Facebook takes place.

Have you ever looked at a Facebook page of a DJ which recently augmented really quickly? You checked out his or her Facebook page and found that he or she gained thousands of fans in a short amount of time.

At first you may think to yourself this DJ must really know how to play the social media game and build a community. However, when you double check you will see that the engagement of the DJ itself is non-existent, even when the DJ has thousands or millions of fans. You checked on some of the ‘likes’ the DJ received on recent posts and it’s obvious they are from a country foreign to the DJ. It’s likely to determine these likes are robots.

This report has not been conducted to judge the way the DJ’s in this report operates his or her social media strategy or to judge if a DJ is cheating or not. But this study provides some lessons from which you might benefit when you operate your social media strategy and build real company value.

Lower but more accurate ‘Like’ counts actually help a DJ’s Facebook page. Administrators might not be able to tout the DJ’s Facebook pages’ size the same way, but they’ll be better able to assess what content is resonating with their audiences.

If a DJ’s Facebook page has 10,000 fans but 4,000 are ‘questionable’ and the administrator publishes an update that got 2,500 ‘Likes’, the administrator might think only a quarter of the fans are interested in that content. But with an accurate fan count of 6,000, the administrator would know nearly half the fans enjoyed the specific post and that they should post more with a similar vibe.

Meanwhile, on the user side of things, purging of ‘questionable accounts’ means fewer spam friend requests and comments, and a reduced risk of being scammed. You will also get a better idea of your real financial value of your data because numbers would not be inflated by ‘questionable accounts’. For sure it is good to conduct a due diligence on your Facebook page numbers once in a while when the red flags of questionable data show up.

INTRODUCTION SUMMARY

mailto:[email protected]


The best and only way to see success in social media is by investing in real fans. Invest in real people, real relationships, not in robots. At the end of the day those are the fans you develop your products and services for. They are a DJ’s real assets, the business model and the financial value.

4 aspects to take into consideration while managing your community:

‣ Consider the way you feel about the fans you follow and how they to speak to you. ‣ Offer your community valuable and a variety of updates. ‣ Establish a system to inform the stakeholders that are making your products,

content or whatever you create. ‣ Use data to help make decisions about how you want to interact with your

community and build your company value.

Since Facebook users fill in a lot of information about themselves – starting with basic information such as where they live, their gender and their age etc. – an advertiser can be quite specific when deciding who to buy Facebook Ads for. For advertising on Facebook ‘questionable data’ means wasting money on demographics which are corrupt.

Building a community takes time and investment. Listening to, participating in and anticipating on the data which is created in so-called ‘conversations’ and ‘interactions’ is what it’s all about. The generated data must be stored, analyzed and related to the data which you (possibly) already have. Keep in mind ‘questionable accounts’ will be defined as ‘questionable data’.

Purchasing ‘questionable fans’ is short sided when you understand social media. By the way, for those who do not know, it is in direct violation with Facebook terms and conditions. And finally, not to forget it is also a waste of money. At the end of the day Facebook will purge these bought robots and your community will devaluate in the broadest sense of the word. So you as a DJ will be depreciated financially and will lose fan trust ...

‣ 24 DJ’s (new entries) from the Top 100 2014 in this report have been examined over the last 6 months.

‣ DVBSS biggest fan growth in 6 months time ‣ Two purge moments (in the middle of March 2015 and

at the end of April 2015) by Facebook in 6 months time ‣ Borgore biggest loss of fans during the first purge

moment ‣ DVBSS biggest loss of fans during the second purge

moment ‣ 2 DJ’s (Carnage and Yves V) show almost no cumulative

growth in 6 months time ‣ Borgeous did the most posts in 6 months time, Deorro

and Audien showed the lowest post activity ‣ DVBBS has by far the most questionable data

ADVICE Key Findings


76%

24%

3LAU

Audien

Borgeous

Borgore

Carnage

Code Black

DJ Snake

DVBBS

Deorro

Don Diablo

Firebeatz

Gabry Ponte

Kura

MAKJ

Merk & Kremont

Oliver Heldens

Quintino

Radical Redemption

TJR

The Chainsmokers

VINAI

WolfPack

Yves V

Zomboy


NEW ENTRIES - DJ MAG TOP 100 - 2014

The votes for the Top 100 DJs Poll 2014 — more than 900,000 — have been counted and verified, and Hardwell has been voted the world’s No.1 DJ for 2014.

A quarter of the Top 100 DJs are different to 2013, showing what a fast-moving international scene Dance music is. There are 24 new entries, and altogether 30,000 different DJs were voted for. In the new preview of the EDM Monitor 2014 Rankingz looked at the performance of the new entries on several social media channels such as Facebook.


0

1.000.000

2.000.000

3.000.000

4.000.000

10-11

-14

13-11

-14

16-11

-14

19-11

-14

22-11

-14

25-11

-14

28-11

-14

01-12

-14

04-12

-14

07-12

-14

10-12

-14

13-12

-14

16-12

-14

19-12

-14

22-12

-14

25-12

-14

28-12

-14

31-12

-14

03-01

-15

06-01

-15

09-01

-15

12-01

-15

15-01

-15

18-01

-15

21-01

-15

24-01

-15

27-01

-15

30-01

-15

02-02

-15

05-02

-15

08-02

-15

11-02

-15

14-02

-15

17-02

-15

20-02

-15

23-02

-15

26-02

-15

01-03

-15

04-03

-15

07-03

-15

10-03

-15

13-03

-15

16-03

-15

19-03

-15

22-03

-15

25-03

-15

28-03

-15

31-03

-15

03-04

-15

06-04

-15

09-04

-15

12-04

-15

15-04

-15

18-04

-15

21-04

-15

24-04

-15

27-04

-15

30-04

-15

3LAU Audien Borgeous Borgore Carnage Code Black DJ Snake DVBBS Deorro Don Diablo Firebeatz Gabry PonteKura MAKJ Merk & Kremont Oliver Heldens Quintino Radical Redemption TJR The Chainsmokers VINAI WolfPack Yves V Zomboy


DVBBS

Fan growth on Facebook


-300.000

-225.000

-150.000

-75.000

0

75.000

150.000

10-11

-14

13-11

-14

16-11

-14

19-11

-14

22-11

-14

25-11

-14

28-11

-14

01-12

-14

04-12

-14

07-12

-14

10-12

-14

13-12

-14

16-12

-14

19-12

-14

22-12

-14

25-12

-14

28-12

-14

31-12

-14

03-01

-15

06-01

-15

09-01

-15

12-01

-15

15-01

-15

18-01

-15

21-01

-15

24-01

-15

27-01

-15

30-01

-15

02-02

-15

05-02

-15

08-02

-15

11-02

-15

14-02

-15

17-02

-15

20-02

-15

23-02

-15

26-02

-15

01-03

-15

04-03

-15

07-03

-15

10-03

-15

13-03

-15

16-03

-15

19-03

-15

22-03

-15

25-03

-15

28-03

-15

31-03

-15

03-04

-15

06-04

-15

09-04

-15

12-04

-15

15-04

-15

18-04

-15

21-04

-15

24-04

-15

27-04

-15

30-04

-15


Fan purge

Fan purge


Fan purge moments by Facebook


-60.000

-50.000

-40.000

-30.000

-20.000

-10.000

0

Fan loss (first purge)

-66.986

-10.877

-16.575

-6.618

-11.191

-18.010

-2.606

Gabry Ponte (13/3) Gabry Ponte (14/3) TJR (15/3) DVBBS (16/3) Quintino (17/3) DVBBS (18/3) Borgore (19/3)



1.000.000

2.000.000

3.000.000

4.000.000

22-04

-15

23-04

-15

24-04

-15

25-04

-15

26-04

-15

27-04

-15

28-04

-15


Fan purge


Fan purge moments by Facebook


-200.000

-180.000

-160.000

-140.000

-120.000

-100.000

-80.000

-60.000

-40.000

-20.000

0

Fan loss second purge on 24-04-15

-65.762-68.549-67.174

-81.620-83.814

-71.765

-210.384

-67.954

-89.816

-98.846

Borgeous Borgore DJ Snake DVBBS Deorro Firebeatz MAKJ Quintino The Chainsmokers Zomboy

(c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz (c) 2015 DDMCA / Denis Doeland | All rights reserved | contact: [email protected]: Fanpage Karma / Rankingz



10-1

1-14

30-0

4-15

3LAU

Audi

en

Borg

eous

Borg

ore

Car

nage

Cod

e Bl

ack

DJ

Snak

e

DVB

BS

Deo

rro

Don

Dia

blo

Fire

beat

z

Gab

ry P

onte

Kura

MAK

J

Mer

k &

Krem

ont

Oliv

er H

elde

ns

Qui

ntin

o

Radi

cal R

edem

ptio

n

TJR

The

Cha

insm

oker

s

VIN

AI

Wol

fPac

k

Yves

V

Zom

boy

3LAU

Audi

en

Borg

eous

Borg

ore

Car

nage

Cod

e Bl

ack

DJ

Snak

e

DVB

BS

Deo

rro

Don

Dia

blo

Fire

beat

z

Gab

ry P

onte

Kura

MAK

J

Mer

k &

Krem

ont

Oliv

er H

elde

ns

Qui

ntin

o

Radi

cal R

edem

ptio

n

TJR

The

Cha

insm

oker

s

VIN

AI

Wol

fPac

k

Yves

V

Zom

boy

Start +6 months



-150.000

0

150.000

300.000

450.000

600.000

750.000

900.000

3LAU

Audien

Borgeo

us

Borgore

Carnag

e

Code B

lack

DJ Sna

ke

DVBBSDeo

rro

Don Diab

lo

Fireb

eatz

Gabry

Ponte

KuraMAKJ

Merk & Krem

ont

Oliver H

elden

s

Quintin

o

Radica

l Red

emptio

nTJ

R

The C

hains

mokers

VINAI

WolfPac

kYv

es V

Zomboy

7.596-138

8.608

457.689

43.40217.69728.138

186.260

240.946

9.884

65.271

102.229

21.557

142.124

291.573

95.665

891.170

240.313

819

90.590

-33.920

594.956

-7.743

338.535

Fans (cumulative in 6 months)



0

83

167

250

333

417

500

3LAU

Audien

Borgeo

us

Borgore

Carnag

e

Code B

lack

DJ Sna

ke

DVBBSDeo

rro

Don Diab

lo

Fireb

eatz

Gabry

Ponte

KuraMAKJ

Merk & Krem

ont

Oliver H

elden

s

Quintin

o

Radica

l Red

emptio

nTJ

R

The C

hains

mokers

VINAI

WolfPac

kYv

es V

Zomboy

125136

95

402

130

182

77

160167167

154

334

186

207212

57

362

184

202199

408

323

5760

Posts (cumulative in 6 months)



0,0750

0,1500

0,2250

0,3000

10-11

-14

13-11

-14

16-11

-14

19-11

-14

22-11

-14

25-11

-14

28-11

-14

01-12

-14

04-12

-14

07-12

-14

10-12

-14

13-12

-14

16-12

-14

19-12

-14

22-12

-14

25-12

-14

28-12

-14

31-12

-14

03-01

-15

06-01

-15

09-01

-15

12-01

-15

15-01

-15

18-01

-15

21-01

-15

24-01

-15

27-01

-15

30-01

-15

02-02

-15

05-02

-15

08-02

-15

11-02

-15

14-02

-15

17-02

-15

20-02

-15

23-02

-15

26-02

-15

01-03

-15

04-03

-15

07-03

-15

10-03

-15

13-03

-15

16-03

-15

19-03

-15

22-03

-15

25-03

-15

28-03

-15

31-03

-15

03-04

-15

06-04

-15

09-04

-15

12-04

-15

15-04

-15

18-04

-15

21-04

-15

24-04

-15

27-04

-15

30-04

-15


Engagement over 6 months



0,0750

0,1500

0,2250

0,3000

10-11

-14

13-11

-14

16-11

-14

19-11

-14

22-11

-14

25-11

-14

28-11

-14

01-12

-14

04-12

-14

07-12

-14

10-12

-14

13-12

-14

16-12

-14

19-12

-14

22-12

-14

25-12

-14

28-12

-14

31-12

-14

03-01

-15

06-01

-15

09-01

-15

12-01

-15

15-01

-15

18-01

-15

21-01

-15

24-01

-15

27-01

-15

30-01

-15

02-02

-15

05-02

-15

08-02

-15

11-02

-15

14-02

-15

17-02

-15

20-02

-15

23-02

-15

26-02

-15

01-03

-15

04-03

-15

07-03

-15

10-03

-15

13-03

-15

16-03

-15

19-03

-15

22-03

-15

25-03

-15

28-03

-15

31-03

-15

03-04

-15

06-04

-15

09-04

-15

12-04

-15

15-04

-15

18-04

-15

21-04

-15

24-04

-15

27-04

-15

30-04

-15


Post Interaction over 6 months



0

2.000.000

4.000.000

6.000.000

8.000.000

10.000.000

12.000.000

3LAU

Audien

Borgeo

us

Borgore

Carnag

e

Code B

lack

DJ Sna

ke

DVBBSDeo

rro

Don Diab

lo

Fireb

eatz

Gabry

Ponte

KuraMAKJ

Merk & Krem

ont

Oliver H

elden

s

Quintin

o

Radica

l Red

emptio

nTJ

R

The C

hains

mokers

VINAI

WolfPac

kYv

es V

Zomboy

625.071

184.11395.876

5.812.760

655.142

215.705191.207

600.559

1.762.240

167.720

1.629.981

743.443573.673

753.091

1.769.220

355.621

11.471.977

1.728.242

114.369

1.740.976

3.477.139

3.810.420

140.986300.984

Likes, Shares and Comments (cumulative in 6 months)



Denis Doeland (Utrecht, 1971) started his career in the Music (Dance) Industry. Back in 1993 he owned record shop ‘Bad Vibes’. This was actually the place from where the Dutch entertainment and media company ID&T (known from events like Thunderdome, Sensation, Mysteryland, Tomorrowland & Tomorrowworld) initiated their activities. Denis joined ID&T, and has been with them from 1993 until 2011.

Early 2002, Denis founded also his own consultancy company, DDMCA (Denis Doeland Management Consultancy en Advies). Denis assists brands, companies and organizations to apply copyright, internet and social business to meet the new expectations of fans, clients, staff members and other involved parties. Denis helps give their voice a place in their business and in the internal organization.

Denis offers his services in the form of, among other things, consultancy, analysis, lectures, valuation, training, social media monitoring and internet monitoring.

Clients: Radio 538, 22tracks, 8ballMusic (Miss Montreal), Armada Music (Armin van Buuren), Eurosport, UDC (Dance Valley), Art of Dance (Pacha Festival, Masters of Hardcore, Mindcontrollers), Most Wanted DJ Agency, Monumental (Awakenings), Refune (Sebastian Ingrosso & Alesso), Protocol Management (Nicky Romero), Sorted Managemt (Hardwell), Oger, Lief!, Dance Therapy, JunkieXL and Amsterdam Dance Event.

About

Denis Doeland Management, Consultancy & Advice

P: +31 20 4272880 M: +31 6 13520250

E: [email protected] L: linkedin.com/in/denisdoeland

T: @denisdoeland W: denisdoeland.com

W: ddmca.com

Note | Disclaimer | Copyright

DDMCA the publisher of this report will not be liable in respect of any business losses, including without limitation loss of or damage to profits, income, revenue, business, contracts, commercial opportunities or goodwill.

This report is issued under Dutch copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast - except for editorial and promotional use - without the prior written permission of DDMCA the owner of the issued content. You may not alter or remove any trademark, copyright or other notice from copies of the content without prior written permission.

Need a digital strategy, an execution plan, a financial valuation report or need an assessment? Please do not hesitate to contact.


new entries in the dj mag top 100 - followed by humans or robots?

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