NEW @ELUMENATED NATURALSTOPCHIC AND COLORANCE HAIR COLOR

GREY TO GORGEOUSAchieve more vibrant reds, rich browns, and brilliant blondes while covering grey without the need to add a natural shade.*

» High-Definition Color Results: integrated direct dye pigments (like that of Elumen) allows the fashion shade to shine through

» Superb Coverage: up to 100% grey coverage

» Reliability: perfectly pre-balanced shades offer predictable, consistant results

* N/NN shades can be added for difficult to cover grey.

KNOW

IT |

PRO

DUCT

@ELUMENATED TECHNOLOGYThis multi-layer color technology features oxidative dyes to cover grey, plus high-performing, high-shine direct dyes on the outer layer of the hair.

RV + N

Traditional Oxidative color @Elumenated Naturals

N V

VV

VV

RR

RR

R

USE

IT |

APP

LICA

TION

SHADE ASSORTMENTRadiant reds, rich browns and brilliant blondes —

perfectly pre-balanced to achieve shine and superb grey coverage.

MAKE IT GORGEOUS

» Topchic @Elumenated Naturals: Always use the Topchic Cream Developer Lotion 6 % or 9 %, according to the base shade level and percentage of white (Lotion 6 % when more than 50 % white, Lotion 9 % when less than 50 % white)

» Colorance @Elumenated Naturals: Always use the Colorance Cover Plus Developer Lotion

» Always measure Developer Lotion first and then add the color

TOPCHIC21 5 63

20min30min

4

1:1LOTI

ON

COLO

R

COLO

R

CARE PRODUCT

SHAMPOOAPPLY WITH P_CAT

WITHOUT HEAT

WITH HEATHAIR DRY APPLY WITH BRUSH

COLORANCE COVER PLUS2 3

30min4 51

2:1LOTI

ON

COLO

R

COLO

RSHAMPOOHAIR DRY APPLY

WITH BRUSH

FASHION

NATURAL

BLONDE

N@GB N@BP N@BK N@BS N@KK N@RV N@RR

9 9

8 8

7 7

6 6

5 5

Topchic Colorance

LEVEL

LEVEL

= Available in Topchic = Available in Colorance

USE

IT |

APP

LICA

TION

THE GOLDWELL COLOR BALANCING PRINCIPLE:

FOR A PROTECTIVE BALANCE OF MID-LENGTHS AND ENDS.

12

1STEP

Apply Topchic @Elumenated Naturals at regrowth.

Apply Colorance @Elumenated Naturals or Elumen to refresh mid-lengths and ends.

2STEP

ELUMEN

1:1AB@6 BM@6

6N@GBELUMEN

1:5NB@4 KK@all

6N@KKELUMEN

1:3NB@4 RV@all

6N@RVLEVEL 6

1

2

RE

SU

LT

1:5NA@2 RR@all

1 :25N@RR CLEAR

7N@RRELUMEN

5:1NB@5 GK@all

7N@BKELUMEN

1:2NB@5 SV@10

7N@BPLEVEL 7

1

2

RE

SU

LT

5:1GB@9 NA@8

1 :67N@BP CLEAR

9N@BP

1:3NA@8 CLEAR

ELUMEN or COLORANCE

1:38N@BS CLEAR

9N@BSLEVEL 9

1

2

RE

SU

LT

1

2

RE

SU

LT

ELUMENNB@4 YY@all

5N@BKELUMEN

AN@5

5N@BPELUMEN

1:1NB@4 RR@all

5N@RRLEVEL 5

2:1 100%

1

2

RE

SU

LT

ELUMENNA@8

8N@BS

3:1BG@7 CLEAR

1 :36N@GB CLEAR

8N@GB

1:1:10BK@6 RR@all CLEAR

1 :36N@KK CLEAR

8N@KKLEVEL 8

100%

ELUMEN or COLORANCEELUMEN or COLORANCE

ELUMEN or COLORANCE

ELUMEN or COLORANCE

TALK

ABO

UT IT

| C

ONSU

LT W

ITH

YOUR

CLI

ENT

GREY IS DIVERSE AND SO ARE YOUR CLIENTS

For further information please contact your Goldwell consultant. | goldwell.com

Goldwell is part of Kao Salon Division.

Enriching the lives of stylists, salon owners and their clients through trusted partnership, salon business growth and our salon exclusive portfolio of advanced services, innovative products and inspiring education.

©20

15 K

ao U

SA, I

nc.

#3

48

842

AS

- 03/

15

MAKE THE MOST OUT OF GREYFROM NATURAL COVERAGE TO EXCITING FASHION SHADES.

GIVE YOUR CLIENTS THE PERFECT LOOK.

YOUR MALE CLIENT’S: YOUR SERVICE RECOMMENDATION KEYWORDS:

» Blend the white areas » Fresh look, natural grey blending Grey Camouflage Service

» A low-maintenance disguise for regrowth.

» Buy back youth, no color treated look Pixelation Service

–––

GOLDWELL SERVICE CYCLE

–––

Perform every service according to the Goldwell Service Cycle to provide the ultimate

salon experience to your clients based on individual consultation, inspiring techniques and high performing professional products.

SERVICE CYCLE

CONSULTATION

PREPARATION

APPLICATION

MAINTENANCE

POST-CARE& STYLING

IN-SALON

AT H

OME

YOUR FEMALE CLIENT’S: YOUR SERVICE RECOMMENDATION KEYWORDS:

» Natural brown appearance without looking solid

» Natural tones, a wood grain effect Back To Natural Service

» Enhance and restore the beauty of her natural white/grey hair while reducing the yellow tone

» Soft reflections, luxurious shine Grey Beautifying Service

» Natural blonde with dimension and shine

» Natural cover, dimensional effects Dimensional Blonde Service

» Red coverage vibrancy, as well as warm and cool accents

» Spectacular vibrancy, gorgeous shine Fashion Red Service