April 26, 2014

Vision To Build Your Brand

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Welcome: Permission to Dream

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Step 1

Vision

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What is Vision?

What an organization would like to achieve or accomplish in the mid-term or long-term future.

It is intended to serve as a clear guide for choosing current and future courses of action.

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Exercise Time!

What is your Unique Differentiator?

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Step 2

Understand your Landscape

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Data that Matters

Company

Customers

Competitor

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Step 3

Mission

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What is a Mission?

Your organization's core purpose

This is what you want your customers to think about when you think about you.

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Step 4 Value Prop

What is a Value Prop?

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Step 5 Selling Idea

Short memorable statements that may evoke a certain emotion and will always be associated with you.

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Step 6 Core Values

Core values underlie your work, how you interact with each other, and which strategies you use employ to fulfill our mission.

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Exercise Time!

Visualization and Colors…

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Step 7

Planning

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What is a Plan?

It’s your roadmap.

The step-by-step directions to make your vision a reality.

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Step 8

Personal Branding

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What is a Personal Brand?

Your personal brand should represent the value you are able to consistently deliver to those whom you are serving.

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Step 9

Company Branding

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What is a Company Brand?

Your brand is what your company stands for and what it is known for.

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Step 10

Execute

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Impactful Communications

What are the most effective vehicles to spread the word on your business?

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Your Look and Feel

Judging a book by it’s cover is Business as usual.

What does your website, logo, branding look like?

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Looking Forward

Investing in building your foundation is essential

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What Would You Attempt To Do If You Knew You Could Not Fail?- Anon

Workshop dates May, June and August