© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary

New directions for mobile searchNew directions for mobile search

2007 3G CDMA North America Regional Conference2007 3G CDMA North America Regional Conference

© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary

Directions: Service Discovery

Handset packaging includes marketing and instructions to access the service.

Users discover a comprehensive search experience.

Making operator search services easiest to access & promoting data services

Dedicated hardware real-estate makes operator service easier to access than any other.

© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary

Directions: Mobile Web

Mobile Internet

Virgin Mobile Content/Services

Increasing the spectrum of available content by opening the mobile web

© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary

Directions: Supporting the Mobile Web Development Community

Providing operator branded tools to help mobile websites with search engine optimization

© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary

Directions: Relevancy

Operator behavioral data injected into the ranking algorithms*

Making operator search services more relevant for the subscriber*CTR data aggregated across multiple operators for a single search domain

© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary

Directions: Paid Listings in Search

Paid listings (sponsored links)Premium placement: Only 2 ads per page, positioned above search resultsTargeted: Advertiser selects the keywords that relate to their product or servicePricing: Advertisers pay their own price by bidding in keyword auctionBilling: Performance-based (pay-per-click); advertisers pay only for results

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Category MatchesMusic [3]Mobile Web [32]Chat [1]News [2]

Classic Rock

Building paid search revenues while also expanding the content spectrum

© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary

Directions: Integration of search and display advertising

~$10B market consolidation between search and display advertising companies

Search is the best indicator of interest for ad targeting

Search companies gain visibility into browsing

Mobile has unique advantages with such integrated services

© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary

Directions: Ad supported location based services

Discovery: Local search from central search boxSearch in: City/state, zip, address, or nearby found locationRevenues: Pay-per-click, pay-per-call, banners, interstitials

© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary

Directions: Operator branded vsGoogle/Yahoo/Microsoft

Routes to market• Query composition• Phone types and associated users

Marketplace dynamics• User Experience• Advertiser Value