new digital technologies and museums in south africa: challenges & opportunities

21
New Digital Technologies and Museums in South Africa: Challenges & Opportunities Grant McNulty

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Conference Paper presented at the South African Museum Association Conference in October 2012.

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Page 1: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

New Digital Technologies and Museums in South Africa:

Challenges & Opportunities !

Grant McNulty

Page 2: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

Digital Technologies - Global Context"

Interoperability"

Access"

Digital technologies - South Africa"

Legacy of the past "

Going Forward

Outline

Page 3: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

I) InteroperabilityInteroperability - ability of diverse systems and organisations to work together (inter - operate)"

Benefits:

Wide network of collective knowledge"

Convey ideas about curatorial and conservational practices"

Share digitised materials, content for exhibitions"

Location and identification of materials for research

Page 4: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

Open Source Software: An Enabler of Interoperability

A community of developers"

Ability to switch service providers if you are not satisfied "

Ability to customise the code and functionality "

Free software – no recurring licence fees!

Page 5: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

Accommodates documents, audio, text, & video"

Advanced searching capabilities"

Dublin Core metadata"

Online exhibitions "

User - friendly Interface"

Smithsonian, New York Public Library, CCRRI

Open Source Software Example: Omeka

Page 6: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

CCRRI

Page 7: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

CCRRI

Page 8: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

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Access - to gain access to; make accessible or available"

Benefits

Wider audiences"

Improved public profile:"

Search Engine Optimisation"

New Platforms (Facebook, Twitter, Pinterest, Tumblr, Flickr Commons, Google Cultural Institute)"

Stimulates engagement with collections / pre-visit engagement

II) Access

Page 9: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

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Mobile phone usage in Africa, upwards of 70%"

98% penetration in South Africa"

Mobile browsers & 3G"

39% of urban / 27% of rural South Africans"

Smartphone Penetration: 80% by 2014"

Mobile Access

Page 10: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

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How might digital technologies contribute to addressing past imbalances and including previously excluded histories?

How might these technologies facilitate a more inclusive and democratised mode of recording and sharing our past?

The South African Context

Page 11: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

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Legacy of categorisation, ordering knowledge and exclusionary racial bias

Cannot just digitise: will digitised collections be significant to vast majority who were excluded from, and by, museums?"

Public Perceptions:"“where they keep old stuffed animals”

“a place for dried giraffes”

Addressing a Legacy

Page 12: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

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Strategies for addressing social disenfranchisement and cultural inequality "

More representative and comprehensive heritage "

More inclusive society"

New roles for museums as agents of social inclusion

New Roles for Museums

Page 13: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

Representation - the extent to which an individual’s cultural heritage is represented within the mainstream cultural arena;"

Participation - the opportunities an individual has to participate in the process of cultural production; and"

Access - the opportunities to enjoy and appreciate cultural services

Social Inclusion

Page 14: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

The Ulwazi Programme

Page 15: New Digital Technologies and Museums in South Africa: Challenges & Opportunities
Page 16: New Digital Technologies and Museums in South Africa: Challenges & Opportunities
Page 17: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

The Ulwazi Programme increases access to the municipality’s cultural resources"

Allows people to represent themselves in the mainstream cultural arena"

By providing opportunities for individuals to participate in the process of cultural production

Ulwazi & Social Inclusion

Page 18: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

Does not mean giving up all authority as a museologist or curator"

Does not mean letting the general public dictate what appears on a museum website"

Does mean creating a space for public to access & discuss museum collections"

Does mean creating a space for dialogue & multiple perspectives

What does this mean?

Page 19: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

The past is not complete"The past is not neutral"We produce the past

Three Grounding Thoughts

Page 20: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

A critical understanding of the history and transformation of museums in South Africa"

An appreciation of how we mediate the past, museum artefacts and collections"

How we might be hospitable to others’ perspectives"

How we might work together to address some of the legacy of our collective past

Going Forward: Digital Strategy

Page 21: New Digital Technologies and Museums in South Africa: Challenges & Opportunities

More Information

CCRRI - http://ccrri.ukzn.ac.za

Ulwazi Programme - www.ulwazi.org

McNulty Consulting - www.mcnulty.co.za