1. The New Culture of Storytelling Nonprofit Technology Conference April 9, 2010 Michaela Hackner, Senior Project Officer The New Culture of Storytelling April 9, 2010 0

2. I am... Michaela Guerin Hackner Web strategist, photographer, writer, hopeful changemaker. The New Culture of Storytelling April 9, 2010 1

3. Today Storytelling is the new black How organizations are rocking it The paradigm shift Do your homework Make it work Own the shift Regardless of where we work, there are often amazing stories to tell The New Culture of Storytelling April 9, 2010 2

4. 1. Storytelling is the new black The New Culture of Storytelling April 9, 2010 3

5. You know storytelling is important Stories help us: Process complex ideas Understand our experiences Relate to others CONNECT The New Culture of Storytelling April 9, 2010 4

6. Storytelling is at the heart of our human experience The New Culture of Storytelling April 9, 2010 5

7. We tell stories every minute of every day The New Culture of Storytelling April 9, 2010 6

8. And stories connect us all And stories connect us all. The New Culture of Storytelling April 9, 2010 7

9. And everyone is doing it The New Culture of Storytelling April 9, 2010 8

10. 2. How organizations are rocking it The New Culture of Storytelling April 9, 2010 9

11. I m Second The New Culture of Storytelling April 9, 2010 10

12. And everyone is doing it The New Culture of Storytelling April 9, 2010 11

13. And everyone is doing it The New Culture of Storytelling April 9, 2010 12

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16. And these organizations want your stories too! The New Culture of Storytelling April 9, 2010 15

17. 3. The paradigm shift The New Culture of Storytelling April 9, 2010 16

18. Organizational Backing The New Culture of Storytelling April 9, 2010 17

19. New structure / stakeholder empowerment Make storytelling a priority Empower staff, stakeholders, and beneficiaries Provide training Develop a storytelling toolkit Provide incentives Lead by example The New Culture of Storytelling April 9, 2010 18

20. Resources The New Culture of Storytelling April 9, 2010 19

21. 4. Do your homework The New Culture of Storytelling April 9, 2010 20

22. Organization lacking commitment The New Culture of Storytelling April 9, 2010 21

23. 5. Make it work The New Culture of Storytelling April 9, 2010 22

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35. 6. Own the shift The New Culture of Storytelling April 9, 2010 34

36. Storytelling done right The New Culture of Storytelling April 9, 2010 35

37. Q&A and Discussion Thank You! Michaela Hackner mhackner@forumone.com @kalabird The New Culture of Storytelling April 9, 2010 36