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Key May is Mental Health

Month ActivitiesMay 9, 2013

Presented By:

Stephanie Welch, MSW

Senior Program Manager

Presentation Goals

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1. Launch of Each Mind Matters – goals and tools2. Launch of 25+ Social Marketing Campaign

* PBS Documentary * Speakers Bureaus* Community Dialogues/ Local Events

3. Directing Change - High School PSA contest for Suicide Prevention and Stigma and Discrimination Reduction 4. Q and A

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Why Lime Green?

Together we are creating a California where Each Mind Matters

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EachMindMatters.org

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SpeakOurMinds.org

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• Spanish-language testing to determine precise translation of Each Mind Matters (EMM)

• Style guide and various iterations of EMMs for different mediums developed

• Resource materials produced and distributed to PEI network

• Developing capacity to expand support for adaption of EMMs to a variety of networks –education, law enforcement, healthcare, etc.

Next Steps – Each Mind Matters

Lifespan – Stigma

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Lifespan – De-stigmatization

California Public Television Documentary• Produced by KVIE• Airing on 13 stations statewide on May 30, 2013• Features interviews with everyday people and tells the story of their

struggles, recovery and resilience in the face of mental health challenges• Production of 40 vignettes • Blogging efforts to promote the documentary and house vignettesCommunity Dialogue Events and Grants• Screening events held throughout the state • Features an exploration of stigma in attendees’ lives and communities• Grants of up to $30,000 will be awarded to small and rural community-

based organizations and to host Community Dialogue events• Awards will be announced in June

Stigma & Discrimination Reduction Social MarketingRunyon Saltzman & Einhorn

Decision Makers: 25+

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Speakers Bureau Website and Mini-Grants

• Speak Our Minds is a website with speaker information for community organizations interested in hosting speakers bureaus regarding stigma and discrimination reduction

• Initial $191,000 distributed to organizations statewide to start or build a speakers bureau featuring CalMHSA’s messages

• Second round of applications for grants is due May 24th and will be award June 28th

• CalMHSA Speakers Bureau website: http://www.speakourminds.org

Decision Makers: 25+

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Alisha

ANewStateofMind:EndingtheStigmaandMentalIllness

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Decision Makers: 25 and older

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Alisha

ANewStateofMind:EndingtheStigmaofMentalIllness

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Trailer: http://www.eachmindmatters.org/great-minds-gallery/

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• Was open to high school students in California

• Asked students to develop a 60-second video about suicide prevention or eliminating mental illness stigma during the 2012/13 school year

• Entered each school into a drawing for a free suicide prevention and mental health program

• Recognizes students and schools at an award ceremony in Sacramento at the end of the school year where students will also have an opportunity to meet their local legislator.

At a glance the contest:

371 submissions representing 922 students from 142 schools in all 11 regions and 35 counties.

115 entries from Los Angeles - 13 in Eliminating Stigma and 102 for Suicide Prevention

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You are invited!

May 23rd, 2013 at the Crest Theater

in Sacramento

Visit www.directingchange.org to

RSVP

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On the Horizon

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Suicide Prevention: Mobile App

Friends for Survival – Step by Step strengthening survivor community manual

Native American – Illustrated resource guide

Spanish – Low literacy outreach tool

Fall Outreach and Media to additional markets targeting LGBTQ, API and African Americans

Stigma and Discrimination: ReachOutHere.com campaign – Summer and Back to Campus outreach, expanding

to two-way text services and increased peer moderators

Launch 9-13 year old campaign Walk In My Shoes – Interactive website and school assemblies

Parent bloggers targeting care-givers of the 0 – 8 population

Adapted and/or Specialized efforts for Latino, LGBTQ, API, Native American and African American target populations

Q&A

Stephanie Welch, MSWCalMHSA Senior Program Manager

Stephanie.welch@calmhsa.org(916) 859-4816

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Learn more at www.CalMHSA.org