new braunfels economic development: social media overview
TRANSCRIPT
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Build NB – Economic Development
LCRA Social Media Panel
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Social Media
• Social Media Plan
Zoom Prospector
•Highlight in all marketing materials (web, email, etc)
•Social Media policy
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• Part of Total Integrated Marketing Plan
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Goals/Objectives
•Market the Build NB brand
•Create awareness and deliver information
•Treat as mobile billboard
• Reach audience of next level of executives moving into position
•Company research/monitoring – Tweetdeck
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Marketing
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Additional Benefits
•Increased Search Engine Optimization (SEO)
•Disseminate information
to key outlets w/o lengthy conversation
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Roadblocks
• Management pushback Generational differences
Speed of change
• Time management• Monitoring
• Schedule tweets
• Turn off notifications
• Aggregators
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Campaigns
New Campaign –
• Social Media Plan Twitter – tweet with relevant keywords
Facebook ads
Send all links to one landing page
Link to special offer
• All marketing material will have same look
• Linkedin – join groups, start discussion
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