new brand superrebel kidsgearheats things up this winter › 46831 › pdf › pressdocs ›...
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New brand SuperRebel KidsGearheats things up this winterCool clotheswith added extras that turn little devils into real SuperRebels
SuperRebelKidsgear means business with its first AW15 kids collection, in shops now.Thisplucky, cool collection gives children all the gear they need to instantlytransformthemselves into SuperRebels.
“Popeye’s secret weapon is spinach. Superman has his cape. What have kidsgot? Kids have SuperRebel KidsGear: SuperRebel yourself„
— Charlotte Varossieau, stylist for SuperRebel KidsGear
A tool kit to SuperRebelyourself
Kidsgear clothing iscatching on with kids. The brand's winter collection has a whole host ofsurprises in store for little ones. Kids will delight in discovering fun itemsto customise their outfitwith, hidden in and among the clothing. There arepatches to add yourself, tattoos and - ifthey're in the mood - devils horns onhoods. These extra features encourage children toexpress their individualpersonalities. It isn't only the kids getting excited about the newcollection;parents too can fully appreciate the selection of beautiful basics and funtwists.SuperRebel KidsGear is the ultimate statement clothing, fullyaligned with children's world view:uncomplicated, expressive, yet sharper thanever. A cool brand for boys and girls alike.
SuperRebel KidsGear began as acollaboration between children's clothing specialist,BRNDWRKS and the brandbuilders of creative agency, SuperRebel.com. Together, theypooled theirexpertise to create a strong brand of kids clothing. The very first collection- AW15 -is now available to buy in shops. Linda van de Wiel, Brand Manager atSuperRebel comments:"SuperRebel is a brand that's constantly on thelook-out for that little bit extra. For the thing thatmakes a rebel aSuperRebel. It's reflected in the clothing and how it's finished; the cheekywinkeach item communicates."
Get it here
The first SuperRebel KidsGearcollection is for boys and girls between the ages of 2 and 10 (EUsizes 92 –140) for the AW15 season. The clothing is available from the following outlets,among
ABOUT SUPERREBEL KIDSGEAR
SuperRebel KidsGear is a new brand of kidswear developed by BRNDWRKS and SuperRebel.com.
About SuperRebel.comBeat the ordinary. This is the motto of SuperRebel.com, a creative advertising agency from the Netherlands,founded in 2010 and specialising in product and brand development. Besides making extraordinary work worthtalking about for national and international clients, SuperRebel.com also develops its own independent brands, suchas SuperRebel Cava Brutal and SuperRebel KidsGear.
About BRNDWRKSBRNDWRKS facilitates the growth of children’s clothing brands by adding knowledge and expertise where required
others:
• Ko&Flo, Oosterhout
• 5384, Heesch
• kinderkleding-tekoop.nl
• KIXX-online.com
• Olliewood.nl
Linda van de WielSuperRebel.com
Brand Manager
06 - 226 32 693
Minke ZegveldSuperRebel.com
PR & Content
076 - 572 88 88
SPOKESPERSON
and desired; from designing children’s clothing brands to high-quality manufacture and bringing products onto theinternational market. Currently our brand portfolio consists of eight strong, individual brands. Together withBRNDWRKS, they serve a substantial part of the international children’s clothing market for children between 0 and16 years old.
SuperRebel KidsGearpressroom