new baby lon - project overview april 2014
TRANSCRIPT
Welcome to New BABY-lon! Trilingual education for talented toddlers & juniors from age 1 up
www.new-baby-lon.com
• ‘French through Art’ Conversation Club
English & French Study & Play
• ‘English Playground’ branded methodology
– Culinaryon: partnering culinary school: moms cook, kids play in English
– Mamin Sadik Seasons: regular playgroups (project TBC)
– Derevo Skazok & Culinaryon: partnering kids club + culinary school: o discussing arts,
cooking together o young leader
training (project TBC)
Target Audience & Our Offer • Our clients are:
– upper premium spenders, above average income, top management
– globe trotters
• They value: – only native speakers – fun and friendly
atmosphere • They are looking for:
– quality of service and the right network /ambience
• We offer: – prime
locations – top quality
partners – only the best
teachers – our own
method being licensed
– loads of fun!
• Plans: – Launch 3 new projects in
2014: • Culinaryon (ENG, FR) • Seasons (ENG) • Derevo Skazok (FR)
– Open corporate trilingual kids center in the City Business & Trade Center in 2015
– Publish an iPad application in ENG, FR & RU for ages 2-4, 5-7
Project Launched, Next Ambitions
• Since 2010: – 2 years of operations – payback in April 2013 – active customer base:
• 50 first clients • 500 interested parents • 7000 post reach on
• August – October: – media relations /
coverage maximization – internet traffic leads to
social media and sites – execution of
partnerships • cross-sale and cross-
promotion • more co-events
– long-term plans announcement
Marketing Plan 2014
• April – May: – project announcement
event: • April 26 – invitees –
clients, partners, journalists
– post-PR: • publications in August –
September
– partnerships with WOW-kids projects
– POS materials distribution start
Management Team • Kristina Babilashvili
– Founder, Managing Partner
• Alina Abyzova – Project Manager,
Study Director
• Natalia Volodina – Marketing
Consultant
Teachers Team
• Jennifer Dunlop – American
• Donatien de Rochambeau – French
Partners
• Done: • In progress:
Thank You!
Contact us: +7 965 447 00 49