new atmosfire dry wiper from schott for unsoiled fireplace … · 2014. 10. 30. · pr no.: 6_2012...

PR no.: 6_2012 of 3

SCHOTT AGHattenbergstrasse 1055122 MainzGermanyPhone +49 (0)6131/66-2411E-Mail [email protected] www.schott.com

New atmosfire® Dry Wiper from SCHOTT for unsoiled fireplace viewing panels

Quick and easy cleaning of ROBAX® panels

Mainz (Germany)/Verona, (Italy), February 22, 2012 – The international technology group’s SCHOTT ROBAX®

product division has developed a new dry cleaner for fireplace viewing panels made of the transparent glass-ceramic ROBAX®. The company will be unveiling the atmosfire® Dry Wiper for the first time ever at the Progetto Fuoco trade fair in Verona.

SCHOTT now offers its ROBAX® customers an effective and safe cleaning product with its newly developed Dry Wiper. Theconvenient cleaning helper has two sides. One side features a special active surface; the other a slip-proof holding surface. The active side is actually used to clean the fireplace viewing panel and requires no water or cleaning agents.

Unlike liquid detergents, no chemicals can drip down into the fireplace door and damage the seal. Because there is no need to wait for anything to soak in or wipe off the panels with water, cleaning takes a lot less time. Cleaning the fireplace viewing panel does not cause any scratches either because the material used on the active surface is not nearly as hard as theglass-ceramic.

“Fireplaces with viewing panels are becoming ever morepopular. But, no matter how pleasant a crackling fireplace in the living room is, we know from our consumer research studies that consumers would like to be able to clean their viewing panels as easily and comfortably as possible,” explainsTobias Weiss, who is responsible for product management at SCHOTT ROBAX®. So far, the reality has been quite different. Fireplace owners have had to use “tons” of disposable cloths, wait for cleaning agents to soak in and put up with disturbingstriae on their panels during time-consuming, often disappointing cleaning procedures that are not very environmentally friendly either.

SCHOTT ROBAX®

Visit us:Progetto Fuoco 2012Verona, ItalyFebruary 22-26, 2012Hall 7, Booth B 17

PR no.: 6_2012 of 3


SCHOTT has developed the atmosfire® Dry Wiper especiallyfor fireplace viewing panels made of ROBAX® glass-ceramic. Fireplace manufacturers can order this dry cleaning product on pallets directly from SCHOTT AG. Specialized fireplace dealerscan purchase it starting with two boxes, in other words 28 dry cleaners, from Mennes GmbH. You’ll find more informationunder www.myatmosfire.com.

Characters: 2,273 (including empty spaces)

SCHOTT is an international technology group with more than 125years of experience in the areas of specialty glasses and materials and advanced technologies. SCHOTT ranks number one in the world with many of its products. Its core markets are the household appliance, solar power, pharmaceuticals, electronics, optics, transportation and architecture industries. The company is strongly committed to contributing to its customers’ success and making SCHOTT an important part of people’s lives with high-quality products and intelligent solutions. SCHOTT is committed to managing its business in a sustainable manner and supporting its employees, society and the environment. The SCHOTT Group maintains close proximity to its customers with manufacturing and sales units in all major markets. Its workforce of 17,000 employees generated worldwide sales of approximately 2.9 billion euros for the 2010/2011 fiscal year. SCHOTT AG, with its headquarters in Mainz (Germany) is owned by the Carl Zeiss Foundation.

ID: 143645:Quick and easy cleaning of ROBAX® panels: the new atmosfire® DryWiper from SCHOTT for much clearer fireplace viewing panels. (Source: SCHOTT)

PR no.: 6_2012 of 3


ID: 143643:SCHOTT now offers ROBAX® customers an effective and safe cleaning product for their fireplace viewing panels with its newly developed dry cleaner. (Source: SCHOTT)

These press photographs can be downloaded in print quality from:http://www.schott-pictures.net/presskit/149840.drywiper_E_2012

More press photographs can be downloaded from www.schott-pictures.net

Sales Contact:

SCHOTT AGIsabel EymaelMarketing Manager SCHOTT ROBAX®

Phone +49 (0)6131 / 66-3798Fax +49 (0)3641 / 2888- 9162e-mail [email protected] www.schott.com/robax; www.atmosfire.de

Press Contact:

SCHOTT AGDr. Haike FrankPR Manager Corporate Public RelationsPhone +49 (0) 6131 / 66-4088e-mail [email protected] www.schott.com

new atmosfire dry wiper from schott for unsoiled fireplace … · 2014. 10. 30. · pr no.: 6_2012...

Documents