new 2018 marketing trendimg.files-vantage.com/igloo/introduce/igloo_eng_ver2.pdf · 2018. 6....
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- 2018 Marketing Trend
- Benefit Of Influencer Marketing
- Overview
- Product Line-Up
- Exposure type
- Advantage of IGLOO
- Global Coverage
- Process
- Case Study
- Contact Info
IGLOO Influencer Marketing
Why
What
How
Details
INDEX
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2013 2014 2015 2016 2017 2018
22%
13%
Korea
Asia
South A
sia
North A
merica
South A
merica
the Middle E
ast
Europe
China
Average
Japan
Taiw
an
32%30%
20%
15%11% 10% 9%
3%1%
(Source:http://mediakix.com/2016/09/
10-top-influencer-marketing-statistics
-for-2016-infographic/#gs.YB_yR7I)
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2018 Marketing Trend
Why
Influencer Marketing Interest Increased
More Than 90X Since 2013’
21%
Youtube
Tumblr
Ozone
Sina Weibo
Baidu Tieba
yy
Vkontakte
117
250
97
568
200
260
300
330
376
794
800
1,500
2,167
Unit : Millions
Date : 27 JAN 2018
(Source : Hootsuite)
The Growth rate of increasing users global social media in 2018 versus 2017
Number of users who are active at each major global social media
Average prediction of Influencer Marketing budget in 2018
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2018 Marketing Trend (for marketer)
Why
65%↑
More than 65% marketers mention that Influencer marketing is
One of the effective strategy to increase new customers.
84%
More than 84% of marketers who have not experienced this Influencer marketing,
Mention that they will actively use it in 2018.
(Source : Acorn Influence)
Compilation of the Influencer Marketing budget
In 2018 versus 2017
Increase
Decline
Maintain
Not Sure
39%
5%
21%
35%
(Source : LINQIA)
$10K 미만
$10K - $25K
$25K – $50K
$50K - $100K
5%
11%
30%
$100K – $250K
$250K – $500K
$500K초과 3%
25%
19%
7%
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Advantage of Influencer Marketing 1.
Why
No affected
By advertiser
and technology
Suitable Marketing
For all industries High Target trafficBrand awareness Increase Google Rank Increase
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Why
Awareness
Inspirational Content
The process to make followers
Recognize the advantage of brand,
Desire
Testimonial Content
Induce customersTo buy product
As introduce detailed-review
Decision
Promotional Content
Make a real purchase
or promote event
with attractive postings.
Advocacy
Delightful Content
After purchasing it,Customers are still remainingand viral effect is increased
ROAS,
Brand ImageIncrease
Awareness
Educational Content
Delivering the functionor comment
About Brand product
An Influencer gives an Influence at every stage of customer brand experiences.
Through this, customers who could have experienced the positive Brand, they can start to make ongoing experience cycle between themselves and their neighbors
Advantage of Influencer Marketing 2.
IGLOO
Global Influencer Marketing Platform.
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What
I n f l u e n c e r ( 인 플 루 언 서 )
G l o b a l ( 글 로 벌 )
L o c a l i z a t i o n ( 현 지 화 )
O p t i m i z a t i o n ( 최 적 화 )
O r g a n i c ( 자 연 유 입 )
IGLOO
Why use influencers? Our condition Result
92% User’s Trust
Over 50% Purchase Increase
Over 16x Conversion Rate
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12,000 influencers in 12 countries
(Korea, Japan, Hong Kong, China, Philippines, Thailand, Vietnamese,
USA, Indonesia, Malaysian, Singapore , Australia)
Followers 400M +
Various Type: Game, Beauty, Food, Sports,
Travel, Music, Health, Life Style, Shopping etc..
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Brand awareness Increase
ROAS Increase
Brand Image Increase
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What
Possible to execute global viral marketing through various Influencer from all around world.
맞춤캠페인Influencer will visit personally to promoteand proceed Adverting campaign of event
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IGLOO Product-Line Up
맞춤캠페인
Proceed campaign activity to increaseService recognition and advocacy
Service Branding Visit / Event Customized Campaign
Proceed Influencer marketingby advertiser’s needs
(Essential to discuss the contents Or direction of exposure)
Broadcasting
LiveBroadcasting Brand or rate of product focus increases
Filmedbroadcast Brand awareness increase
VOD Video,
branded contents uploadBrand exposure rate increase
Posting
Image, Picture, writingOn-line search
Mention rate increase
Social commerce Promote new market openingIGLOO Channel
Partners Channel
EventPPL,Events
Corporatesponsors
Strengthen brand exposure
or connectednessON- OFF Line
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Exposure Type
What
Media Channel ExampleCategory Marketing PurposeProduct
Example
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Advantage of IGLOO
How
Management
Campaign execution efficiency management
(Encourage participation or arrival rate, measure the rate of user participation)
Global Publisher
Possible to cast optimized influencer fro the campaign, through more than 12,000 influencers in 12 countries.
Possible to execute Global marketing as One-stop
Media Mix
After a communication with advertise, Construct the most efficient media mix
Depends of particular conditions
Global Coverage
Based on South Korea and Taiwan head office,
the IGLOO influencer platform is with influencer marketing agency partners from all over the globe
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How
ChinaEurope
Middle East & Africa
Japan
Oceania
South East Asia
North America
South America
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Campaign Process
How
• Psychological analyses
• Statistic of customer analysis
• Influencer Curation
• Contents of direction
• Posting scheduling
Campaign
Live
Marketing
targetCustomer
Analysis
Campaign
Strategy
Deliver detailed
conditions or
advertiser’s needs
Dashboard Management
• Engagement Conversion figure out
• Efficiency management• Needs analysis
• Statistic of customer analysis
• Utilizing DMP
• Regarding advertiser’s request
Thank you Team email : [email protected]
Honey Kim l Head of Sales Dept.
P. 070-6472-2354 H. 010-4129-1336
Peter Lim l Senior Sales Manager
P. 070-6472-2354 H. 010-9252-7996
Ryan Kim l Senior Sales Manager
P. 070-4672-2354 H. 010-8752-0030
Vivian Lee l Sales Manager
P. 070-4163-8170 H. 010-2245-3789
Jay Joo l Sales Manager
P. 070-4163-8170 H. 010-9698-3265
Emma Lee l Sales Manager
P. 070-4163-9970 H. 010-9064-0144