BUYNEVADA.ORGBob Conrad, PhD, APR775.353.3603@BobConrad

Social Media DynamicsSocial Media Dynamics

I’m Awesome!!!

?

Social Media DynamicsSocial Media Dynamics

Awesome, targeted

value proposition

Our produce is awesome because it is fresh,healthy, conveniently located, affordable and delivered to your door (Reno) each week

Social Media DynamicsSocial Media Dynamics

Awesome, targeted

value proposition

Awesome produce guy (dot) com

Love it

So convenient!

Carrots were rotten,

made me sick!

Buy NevadaBuy Nevada

• NDA program promoting food/ag.– Largest segments: cattle / alfalfa– Urban / rural– Integrating these sectors

• Connect C2B• Connect B2B

Who?Who?

• Farmers, large and small• Ranchers• Producers / Processors• Restaurants• Retailers / distributors• Organizations• Sponsors

Member BenefitsMember Benefits

Website ListingsSocial Media Promo

Member BenefitsMember Benefits

Media Opportunities

Member BenefitsMember Benefits

Media Opportunities

Nevada Day Parade

Member BenefitsMember Benefits

Cooperative Advertising

Member BenefitsMember Benefits

Video Production

Social Media DynamicsSocial Media Dynamics

Awesome, targeted

value proposition

Awesome produce guy (dot) com

Love it

So convenient!

Carrots were rotten,

made me sick!

Social Media CaveatsSocial Media Caveats

• Is necessary• Requires time / $ investment

(can you afford not to?)• Is not a panacea (part of the

marcomm mix), but…• Is where communication occurs• Buy Nevada can help

THANK YOUJOIN BuyNevada.org/membership/join

Bob Conrad, PhD, APR775.353.3603@BobConrad