neuromarketing shrt
DESCRIPTION
Inspiring Keynote at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videosTRANSCRIPT
![Page 1: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/1.jpg)
Your Social BrainEmerging Media Conference
January 24, 2011
Roger Dooley
NeuroscienceMarketing.com@rogerdooley
Copyright 2011 Dooley Direct, LLCSome Stock Images via Shutterstock
![Page 2: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/2.jpg)
Neuromarketing
![Page 3: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/3.jpg)
@rogerdooley
![Page 4: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/4.jpg)
• No Mind Reading• No “Super-Ads”• No Buy Button
@rogerdooley
![Page 5: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/5.jpg)
Iceberg: 88% HiddenMind: 95% Subconscious (Lakoff & Johnson)
![Page 6: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/6.jpg)
sky the seamless gray is
![Page 7: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/7.jpg)
@rogerdooley
![Page 8: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/8.jpg)
![Page 9: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/9.jpg)
![Page 10: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/10.jpg)
Impatient:Short Term More
Important
-Margo Wilson and Martin Daly
![Page 11: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/11.jpg)
Bikini Pics:Worse
Decisions
Journal of Consumer Research
![Page 12: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/12.jpg)
Attractive Photo =
-4% Interest Rate
Marianne Bertrand et al, 2005
![Page 13: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/13.jpg)
Simplevs.
Complex
![Page 14: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/14.jpg)
Simple Fonts Convince
![Page 15: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/15.jpg)
Complex Fonts Imply Effort
![Page 16: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/16.jpg)
Get on the same team!
![Page 17: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/17.jpg)
MatchEmotions
![Page 18: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/18.jpg)
Your Social BrainEmerging Media Conference
January 24, 2011
Roger Dooley
NeuroscienceMarketing.com
@rogerdooley
Copyright 2011 Dooley Direct, LLCSome Stock Images via Shutterstock
![Page 19: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/19.jpg)
2 ReasonsWhy Your Site
Shouldn’t Suck @rogerdooley
![Page 20: Neuromarketing shrt](https://reader033.vdocuments.site/reader033/viewer/2022061120/546cc868af79595e658b4a09/html5/thumbnails/20.jpg)
User Stress up 50%
CA/Foviance Study