networks and applications: from value disruption to value ......networks and applications: from...
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Networks and applications:
From value disruption to value co-creation
Arab Regional Forum on"Future Networks: Regulatory and Policy Aspects in Converged Networks”.(Rabat, Morocco, 19-20 May 2015)
Brahim GHRIBI
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Industry Shift
Towards Value
Co-creation
The Investment
Dilemma
How the industry is being transformed ?
What are the impacts on the networks of the future
Scenarios & tactics : is it really a battle ?
How to achieve a ‘win-win scenario’ for all players ?
Who invests in what ?
What business model ?
Is it only a question of business models?
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Industry
Shift
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Disruptive
scaling
in usage
Mobility
Video
Devices
Things
Massive move
to the cloud
@ Enterprise
@ Home
@ Providers
Highest performance
Lowest cost per bit
Most personalized
Resulting market forces
The network:
An essential resource
VALUE VALUE
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THE NETWORKNEEDS TO
ADAPT TO THE
USER
How we build networks is changing
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NetworkThe essential bridge
SERVING A VIDEO AND CLOUD-ENABLED
WORLD
All IP-Networking
Gaming Streaming
Storing
Communicating
Computing
FTTx & BACKHAUL
MACRO CELL
INSIDE
OUT
Small Cells
Bandwidth Latency Security Reliability Multi-Tenants Multi-Services
ACCESS
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IT and the network meet
Virtualized data
centers
All-IP networking
MANAGED INTERCONNECTION
INTERSECTION OF I.T. AND IP RIPE FOR INNOVATION
STRONGER FOCUS ON CLOUD IP
NETWORKINGVirtualize
d data centers
Cloud IP networking
AUTOMATE
Match data centers’ dynamic and agile allocation of compute and storage with an equally automated ‘Cloud IP network’
FROM WEBSCALE TOTELCOs AND ENTERPRISES
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SDN
VNF VNF
CORE
CLOUD
CLOUD FUNCTION
DISTRIBUTION
DISTRIBUTED
CLOUD
SMALLER CELLS
FTTx
DEVICE VIRTUALIZATION AND
HOSTING
FTTx
NF
Networks must be closer to the end user and integrated with the cloud
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ROGUE ENTITY
CONSUMERENTERPRISE
CRITICAL/
GOVERNMENT
GLOBAL THREAT—MULTIPLE COORDINATED ATTACK
END-TO-END NETWORK-ENABLED SECURITY
DYNAMIC SCALABLE SECURITY FUNCTIONS
HOSTED SECURITY ANALYTICS & INTELLIGENCE
CROSS-SECTOR
COLLABORATION
Networks must be secure
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Network of 2020
IP network re-partitioned,
dynamic and programmable
Access faster and
converged with IP
Home functions and
devices virtualized
Network operations adopt the agility of the cloud and its business models
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Towards value Co-creation
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What is happening really ?
CONSUMERS AND
BUSINESSES
Services, Content & Apps(mobile, residential, business, cloud,...)
Services, Content & Apps(mobile, residential, business, cloud,...)
Active Infrastructure
( Active equipments)
Active Infrastructure
( Active equipments)
Passive Infrastructure
(Trenches, Ducts, fibre, towers, ..)
Passive Infrastructure
(Trenches, Ducts, fibre, towers, ..)
TELCO
Cloud
CLOUD
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There are fundamental differences between Telco and OTT players
Certified devices
QoS
Managed services
Controlled ecosystem
Geofenced
Regulated
Any combinantion of
devices, network, and
services
Best effort QoS
Defacto multiple ecosystems
(iOS, Android, Windows, ..)
Global
Not regulated
TELECO WORLD OTT WORLD
Network centric Applications/experience centric
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There are fundamental differences between Telco and OTT players
TELECO WORLD OTT WORLD
Business Model:
Triple justification upfront,
Little room for error
Pricing: metered, bundles, flat,..
Business Model:
Low upfront investment,
low entry barrier
Trial and error,
Incremental improvements
Pricing: Free to use (ad based),
pay-to-use, Freemium (hybrid)
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How do the telcos respond ?
1. Block/Prohibit OTT traffic
2. Charge the OTT players for terminating traffic to the
consumers through their networks,
3. Charge consumers an extra or “premium” to use some
OTT services,
4. Apply differentiated quality of service treatment to
the Internet traffic that is delivered through their
network,
5. Compete with Internet OTT players.
6. Partner with Internet OTT players,
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Example: the case of mobile voice OTT
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Telco-OTT: towards value-co-creation
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The Investment Dilemma
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$ 10 trillion needed for telecom infrastructures (2010 -30)
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It is not only about business models and a Telco-OTT debate
When more people get connected and contribute to the digital economy, the GDP GROWS
FIX
ED
MO
BIL
E
INT
ER
NE
T
BR
OA
DB
AN
D
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Rethinking the investment models
Services, Content & Apps(mobile, residential, business, cloud,...)
Services, Content & Apps(mobile, residential, business, cloud,...)
Active Infrastructure
( Active equipments)
Active Infrastructure
( Active equipments)
Passive Infrastructure
(Trenches, Ducts, fibre, towers, ..)
Passive Infrastructure
(Trenches, Ducts, fibre, towers, ..)
End UsersEnd Users
<3y
5-7y
15-20y
20%
80%
Investmentneeded
Payback
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Identifying the right regulatory and market structure
NetworkOperator
InfrastructureOwner
Full separationVertically Integrated
Service
Active
Passive
Reta
il Serv
ice
Pro
vid
er
Reta
il Serv
ice
Pro
vid
er
Reta
il Serv
ice
Pro
vid
er
InfrastructureOwner
Passive Sharing
Active/Passive Sharing
Reta
il Serv
ice
Pro
vid
er
Reta
il Serv
ice
Pro
vid
er
Reta
il Serv
ice
Pro
vid
er
VerticalInfrastructure
Provider
Vertica
lly
Inte
gra
ted O
pera
tor
Vertica
lly
Inte
gra
ted O
pera
tor
Vertica
lly
Inte
gra
ted O
pera
tor
Vertica
l Serv
icePro
vid
er
Vertica
l Serv
icePro
vid
er
Vertica
l Serv
icePro
vid
er
Competition Infrastructure Competition Service Competition
Regulated passive wholesale
Regulated active wholesale
Regulated passive & active wholesale
Access to public infrastructure
Regulation
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Partnerships between the public and private
sectors are essential
The sector development spans across all other
vital sectors of the economy
To deliver innovative services and respond
to consumer deman and changing behaviour,
Telcos, vendors, and OTTs have no choice
but to collaborate and co-create value
goals
Grow business by combining forces
Bring joint innovative solutions to the market that can
manage complexity, connectivity and commercialization issues
Transform the consumers and nations challenges into
solutions and opportunities for development for them
In conclusion: Partnerships and alliances
will help all stakeholders build the future
together
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