How To InstantlyFollow Up WithEvery PersonYou Meet… UsingCross Channel MarketingUse Automated Email and Text So You Can Connect Immediately and Never Forget To Follow Up Again…

Email

TextSocial

Video

Presented by Jacob Gudger

@JacobGudger

MobileMarketingForSpeakers.com

EmbarkInternetMarketing.com

How To Automatically Follow Up and Use

“Interactive Text” To Schedule Appointments

Most Important Process In Your Business Is…

…Moving A Person From A Contact To A Client

Client [def]: “A person under one’s protection.”

Contact Follow-Up ConvertConnect Client

Contact• Meet People• Find Alignment in your customer

base, or personal business needs

Follow-Up• Exchange Contact Information• (Business cards)• You Follow-Up So You Can…

Connect• Meet in person or over the phone• “Be in-front of a prospect before

9am everyday…”• Find a good (healthy) breakfast

joint and sit with your back to the corner so all they can look at is you

Convert• Inform and Demonstrate effects

of product/service…• “Show Them – Don’t Tell

Them…”

Client• They buy, sign-up, register…• Now they are under your

protection• Relationship shifts from building

and persuasion to maintenance and leadership

Really, It’s Pretty Simple.

Two Big Questions From That Process

1. How Do You Build An Ironclad Relationship?2. How Do You Do That Faster?

How Do You Build An Ironclad

Relationship?• Relationships are built by fulfilling a series of agreements

• Read:“How To Win Friends And Influence People” by

Dale Carnegie“Enchantment” by Guy Kawasaki“How To Make People Like You In 90-Seconds Or

Less” by Nicholas Boothman

How Do You Do That Faster?

• Ruthlessly Examine And Reassess Every Phase In A Process

“Identifying the activities in my business that create the best results and eliminating, hiring, outsourcing, streamlining, and

destroying every other distraction.”

How Do You Do That Faster?Read:

• “No BS Time Management For Entrepreneurs” by Dan Kennedy

• “The 4-Hour Work Week” by Tim Ferriss

Two Questions To Do That:1. What Is The Purpose Of This Activity?

2. Is There A More Effective And Time Efficient Way For To Achieve That Purpose?

Which Step Of These Can We Streamline And

Eliminate From Your Time?

Contact Follow-Up Connect Convert Client

“One Of These Things Is Not Like The Other…”

Follow-Up• Purpose of Follow-Up Is To Schedule The Next

Meeting

•What If Your Business Card Did That Automatically?

Here’s How This Works…• It’s called “Networking Without A Business Card”

• Instead of passing out business cards at networking events, have them text their name and email to a local phone number

• Your new contact gets a custom text message from you, a pre-recorded voicemail from you, and an email with all your information.

• (You can also include the number on your business card and follow up that way)

Text Your Name And Email Address To

(310) 341-0309And You’ll See Firsthand How To Streamline The Follow-Up Stage

They Text You And Immediately Receive Back:1. “Hey (their name), it’s (your name). Great

meeting you! When’s the best time to follow-up?”

2. They text back: “Tuesday at 4”3. Instant Reply: “Great! I’m looking forward to

talking to you. Is there anything else I can help you with?”

Here’s How This Works…

Their Response

Shows Up In Your InboxNow You Know When They’ll Be Available…

Email:“Hi (their name),Great meeting you earlier… Here’s a quick

reminder of who I am and what I do.Here’s my contact information.If there’s anything else you need help with, just

click reply and let me know.-Yours Truly (You)”

Here’s How This Works…

Voicemail• “Hey it’s (You) from earlier. It was great

meeting you. Here’s a quick blurb about who I am. I just sent you an email and text message with my contact info so we can stay in touch. I’m looking forward to talking to you.”

Here’s How This Works…

• The new lead’s information is sent to an autoresponder system.

• That system automatically sends your customized follow-up messages to the new lead.

• You instantly receive an email with their contact information and replies in your inbox (it can also be sent to you as a text)

Here’s How This Works…

Here’s What It Will Do For You…

In the time it takes you to hand someone your business card and shake their hand you have:

• Sent them your contact info• Scheduled the time when you two can actually

talk

Here’s Why It’s Powerful…• Break their pattern

– Everyone else has business cards.• Multichannel (Full-Frontal Assault)– Contact them through multiple mediums of

communication• Authentic Messaging• Digital Intimacy

“But doesn’t a business card make a statement about you and your

business?”

Sure it does.

But here’s what Networking Without A Business Card says about you and

your business:

• Personal Intimacy– Tools become an extension of ourselves– Message from you, through multiple channels

(text, email, voicemail)• Friendly– When your friend schedules a dinner/outing with

you they use phone calls, leave voicemails, and leave text messages

• Authentic– Feels real instead of produced or manufactured

because of your personal touch

• Helpful– When your new contact replies to the text

message with the best time to follow-up, the reply from you asks if there’s anything else you can help them with

• Savvy– There are only a handful of people in the Portland

Metro area who have this…• Your Ego Loves It Too:– 20th C. was: “I’m better than you”– 21st C. is: “I’m cooler than you”

Bottom Line:• Reduce waste of paper business cards

• You’ll save time since you follow-up instantly

• More time to focus on the things that create the big results you really want (the better life that motivated you to start your business in the first place)

Text Your Name And Email Address To

(310) 341-0309And You’ll See Firsthand How

To This Works