networking for business development
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PDNetworking for Business Development
A GIANT LEAP FORWARD
Days
Networking definedThe informal process of linking
people to each other as resources; assisting, supporting, and helping others find the resources they need
2 reasons to connect with others;1. THOSE WHO NEED ME2. PEOPLE I WILL NEED
Leaping to Network
LinkingRainmakingThe “good ol’ boys”Schmoozing Connecting“6 degrees to Kevin Bacon”
Also Known As....
It isn't just what you know, and it isn't just who you know. It's actually who you know, who knows you, and what you do for a living." Bob Burg
"The way of the world is meeting people through
other people." Robert Kerrigan
More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject." Peter Drucker
"Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread." Johan Arndt
Networking is an essential part of building wealth. Armstrong Williams
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Networking Quotes
WHY Network?Meet new friendsExpand your connectionsLearn from othersCreate new sales opportunitiesBuild diverse business and social groups Build resourcesBuild credibilityInspire othersBuild your teamLearn new skillsPotential sales leadsExcel within your career
Leaping to Network
Leaping to NetworkHOW to Network Effectively
Listen, listen, listenSmile and shake handsGood introductionsApply GOLDEN RULEAsk questionsEngaging conversationBody languageFind and be a mentorKnow your audienceKnow your productsWear multiple hatsBe a resource
Remember namesMaintain eye contactShow interestHave an exit lineFollow-upBe authenticMaintain your networkGet proactiveSit with strangersAsk for advice/input Cold Calling
Leaping to NetworkWHERE to Network Effectively?
TradeshowsSeminarsAssociation meetingsJoin groups/clubsSocial media; Facebook, Twitter, LinkedInVolunteer GroupsWater coolerOn a planeIn a churchOn the golf courseSocial eventsFamily gatherings
Networking DO’sKeep business cards handyCarry a pen to make notes Ask for new introductions Stay in touch Get involvedPass on positive gossipFollow-up in a timely and
persistent mannerDo what you love and love
what you doBe polite, respectful and
charmingBe professionalHave a 7 word tagline
Networking DONT’s Networking is not a sales plan Don’t be blinded by goals Be careful not to misjudge
people Don’t freely hand out your
business cards Don’t ask too many questions Don't overstay your welcome Don’t spread negative gossip Don't network with your hands
full Don't break promises Don’t waste time
Leaping to Network
Network WithCompetitors or noncompetitive competitorsLike-minded and non-like mindedProfessional associatesReferral partners
Complimentary products/services Same/different geographical areas
Social contactsVolunteersCommunity resourcesExisting clientsSuperior networkers; How do they do it?
Leaping to Network
Leaping to NetworkGood Networking Is an attitudeTakes proactive actionTakes timeIs a two way streetHas a pay-offIs a processIs reciprocalNever ends
Developing RELATIONSHIPS, not just “contacts” is the KEY
Contacts may be IMMEDIATE; relationships are established and built OVER TIME and requires; integrity, credibility and trust…
Leaping to Network
