networking by association(s)
DESCRIPTION
Presentation given to IABC Dallas on Tuesday, 10/12. Talks about how to use associations to grow your network. Describes types of groups and how to use them and be of service to them.TRANSCRIPT
NetworkingNetworkingbyby
Association(s)Association(s)
Paul E Maynard’s Paul E Maynard’s Presentation toPresentation to
Dallas IABCDallas IABCOctober 12, 2010October 12, 2010
Why do this?Why do this?
Interaction face-to-faceInteraction face-to-face This is about engagementThis is about engagement
Long termLong term This takes timeThis takes time
Relationship buildingRelationship building Pay attentionPay attention
ServiceService Become a part of the organizationBecome a part of the organization
The FormulaThe Formula
FindFind
AttendAttend
ServeServe
FindFind ResearchResearch
Internet searchInternet search Business journal or newspaperBusiness journal or newspaper
Ask aroundAsk around Do your peers and friends know about it?Do your peers and friends know about it? Buzz?Buzz?
Determine if it is appropriateDetermine if it is appropriate Who attends?Who attends? What is the value to you?What is the value to you?
Make a list and prioritizeMake a list and prioritize Rank themRank them
AttendAttend
Try out an eventTry out an event More than onceMore than once
Work the roomWork the room Find out who are regulars, who are first Find out who are regulars, who are first
timerstimers DiscoverDiscover
Why do people come to these things?Why do people come to these things? Who runs the organization?Who runs the organization?
ServeServe ParticipateParticipate
VolunteerVolunteer WriteWrite GreetGreet
OrganizeOrganize CommunicateCommunicate
ServeServe CommitteesCommittees BoardsBoards
EvaluatingEvaluating
WhereWhere Go where your customers areGo where your customers are Know your environmentKnow your environment
WhatWhat Know the shelflifeKnow the shelflife Consider timeConsider time
WhoWho The hostThe host The attendeesThe attendees GuestsGuests
WhyWhy Have a reasonHave a reason Don’t oversaturateDon’t oversaturate
Types of AssociationsTypes of Associations Peer professionalPeer professional
IABCIABC AMAAMA DSVCDSVC DPADPA
Fraternal or serviceFraternal or service RotaryRotary LionsLions
CivicCivic Chambers of CommerceChambers of Commerce
BusinessBusiness CEO NetworkersCEO Networkers Homeowner’s associationsHomeowner’s associations National groupsNational groups
ClubsClubs Alumni AssociationsAlumni Associations
Peer ProfessionalPeer Professional
““Your people”. They know:Your people”. They know: Your fieldYour field Your jobYour job Your workYour work
Could be partnersCould be partners Could be clientsCould be clients Recognize trendsRecognize trends
Peer Professional Peer Professional Success StorySuccess Story
Tom Dennis and DFW AMATom Dennis and DFW AMA Active volunteerActive volunteer Board memberBoard member Company sponsorshipsCompany sponsorships Had an impact on the organizationHad an impact on the organization
Fraternal or ServiceFraternal or Service
Connects you to a causeConnects you to a cause And those in the community with the same And those in the community with the same
interestinterest Connects you to leaders in business and Connects you to leaders in business and
public officepublic office Levels the fieldLevels the field
Great outletGreat outlet Your conscienceYour conscience Sense of community and serviceSense of community and service
Fraternal or Service Fraternal or Service Success StorySuccess Story
Jenny Dowdy and RotaryJenny Dowdy and Rotary Preston Center and Frisco Sunrise chaptersPreston Center and Frisco Sunrise chapters Active volunteerActive volunteer SpeakerSpeaker Host for eventsHost for events
ChambersChambers Best way to learn your communityBest way to learn your community
HistoryHistory IssuesIssues
Connects you to leaders in business and public Connects you to leaders in business and public officeoffice Committee membership and chairmanshipsCommittee membership and chairmanships Connections at eventsConnections at events
Great outlet for finding business partners and Great outlet for finding business partners and clientsclients Over timeOver time PersistencePersistence Consistency Consistency
Chamber Chamber Success StorySuccess Story
Joan Nye and NDCCJoan Nye and NDCC Only a member for 2 monthsOnly a member for 2 months Found several clientsFound several clients Referred a dozen moreReferred a dozen more Active volunteerActive volunteer
Business GroupsBusiness Groups
Connect you to a variety of peersConnect you to a variety of peers Connections at eventsConnections at events
Could be national or localCould be national or local Great outlet for finding business Great outlet for finding business
partners as well as clientspartners as well as clients Rely on word of mouth (WOM) for Rely on word of mouth (WOM) for
referralsreferrals
Business Business Success StorySuccess Story
Elizabeth Naylor and CEO NetworkersElizabeth Naylor and CEO Networkers Long-time memberLong-time member
More than 10 yearsMore than 10 years Weekly meetingWeekly meeting
WOM ReferralsWOM Referrals Almost all of her businessAlmost all of her business Referrals beget referralsReferrals beget referrals
Homeowner’s AssociationHomeowner’s AssociationSuccess StorySuccess Story
Brien Caldwell and his homeowners’ Brien Caldwell and his homeowners’ associationassociation OfficerOfficer Board memberBoard member Increased his visibilityIncreased his visibility Built his networkBuilt his network
National Business GroupsNational Business Groups
National with local ties (chapters)National with local ties (chapters) Market- or business-specificMarket- or business-specific
BOMABOMA ASISASIS NACSNACS
Move up or move down to connect Move up or move down to connect within the networkwithin the network
ClubsClubs
Connect you to your direct peersConnect you to your direct peers Committee membership and chairmanshipsCommittee membership and chairmanships Connections at eventsConnections at events
Great outlet for finding business Great outlet for finding business partners more than clientspartners more than clients
Would I be a member of a club that lets Would I be a member of a club that lets me be a member?me be a member?
Clubs Clubs Success StorySuccess Story
University of Arizona Alumni AssociationUniversity of Arizona Alumni Association Connections to major companiesConnections to major companies
ConsultingConsulting AerospaceAerospace Construction and engineeringConstruction and engineering
Connections back to campusConnections back to campus Alumni Association President Alumni Association President University PresidentUniversity President
In SummaryIn Summary
Know why you are doing thisKnow why you are doing this Remember the formula—FASRemember the formula—FAS Use all of your toolsUse all of your tools Practice patience and persistence Practice patience and persistence
For more informationFor more information
Paul E MaynardPaul E Maynard 817-891-1167817-891-1167 [email protected]@paulemaynard.com www.linkedin.com/in/paulmaynardwww.linkedin.com/in/paulmaynard www.facebook.com/thepaulmaynardwww.facebook.com/thepaulmaynard www.twitter.com/paulem53www.twitter.com/paulem53