netquest panel presentation 2010

Advanced Online Panels

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www.solucionesnetquest.com


LatAm & Iberia

netquest


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About Netquest

Propietary technology for survey software

and panel management.

A team of highly skilled survey scripters

handling complex survey designs.Programación

Informes online

Online Panels recruited “by invitation

only” and managed locally by country

experts in Latinamerica and Iberia.

Offices

Spain

Portugal

Mexico

Brazil

Argentina

Independent fieldwork provider with local

panel operations in Spain, México and Brazil

and 10 years of experience.

55 Employees

Last update: oct 2010


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Our mission and values

LATAM & IBERIAWe are specialists in the Latinamerica and Iberia regions

with proprietary panels, with expertise providing sample

for international global companies.

INDEPENDENTWe work for the main research agencies in LATAM and

IBERIA as a “fieldwork only” provider.

We do not provide full-service research to end clients.

QUALITYHigh quality in sample delivery is our main objective.

With our “by-invitation-only” recruitment process, we avoid professional

panelists and minimize the bias of online sampling. At the same time,

we are totally committed to providing scientific and representative

online samples.


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Netquest is not…≠ We are not a MARKET RESEARCH COMPANY

≠ We are not a EMAILING COMPANY / ONLINE AGENCY / ONLINE COMUNITY

• Survey scripting (own tech.)

• Data Hosting

• Incentives

• Online reports

ONLINE

FIELDWORK

Market researcherDATA ANALYSIS

Market researcherProject design


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Our decissions for quality in our Panels

3 E-survey regarding specific interests is conducted:Candidates receive a personal and unique invitation to participate in

the survey, and no incentive is previously announced (again to minimize

self-selection) .

4 Would you like to become a member?At the end of the survey, respondents are offered one possibility of

becoming members of Netquest. At this point, we incentive

registration in order to maximize convertion rates.

2 Candidates are selected: Netquest chooses the profiles that

better represent the spanish population and invites them to participate

in a survey related to the interests of the portal where they are

registered (to minimize self-selection and professional panelists)

40% to 65% response rate in every project

Highly profiled panelists: more than 200 variables p.p.

Multisource Recruitment: 200+ websites

Strict Quality Measures to avoid professional respondents

Survey incentivated with gifts (no sweepstakes)

Actively Recruited (“by invitation only”) members, pre-

identified from validated databases avoiding Spam.

Recruitment is the key to quality

We do not use monetary incentive to avoid undesirable bias and panelist

profesionalization. Panelists receive points and exchange them in our panel

plattform for very valuable presents. Every survey and filtered out is

rewarded with points.

Netquest Panel Plattform

No Monetary Incentive

“By-invitation-only” How it works

1 Websites with registered users: we close Agreements with a

wide range of website types in order to reach highly representative

segments of the population. Some examples:


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Panels in LatAm & IBERIA

Speciallist sub-panels

Design, Recruitment and Incentivation are managed locally.

This yields high quality samples, fast completion times and lower

costs.

Local Panel Operations

Own Panels in:

Brazil:Spain

N=120.000

R.R.=40%

Portugal

N=13.000

R.R=65%

México

N=50.000

R.R=55%N=45.000

R.R=65%

Other Panels in development:

Healthcare Panels

3.000 Physicians in Spain

40+ specialities

12.000 Patients in Spain

31+ illnesses

Continuous Profiling

PROFILING

Filter-outs / Quotafulls

Basic Profile Telecommunications Healthcare

Household Videogamers Retail

Finance/

BankingMedia/ Technology

Beverages/

tobacco

Work – B2BAutomobile –

MotorbikesTravel

Filtered-out and Quota-Full panellists are invited to answer

additional questions on diferent information modules:



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Key strategies that guarantee our quality

40% to 65% response rate

Longer permanence in the panel = more profiling variables

identified

Multisource recruitment: Phone-to-Web, Online, Postal

Strict quality measures to avoid professional respondents

Active recruitment (“by invitation only”). Allows to

directed recruitment of desired targets, pre-identified

from validated databases.

1 - Controlled Recruitment

We do not use monetary

incentives to avoid bias and

panelist professionalization.

Panelists receive points,

redeemable in our proprietary

platform for valuable presents.

Every survey pays points, even

when filtered out.

2 - No Monetary Incentive

3 – Local Management

• We invest in completely functional and

autonomous offices in every significant market

where we conduct business.

• This assures that the panel is built, maintained

and incentivized by local people and in perfect

fit with local reality and needs.

• The result is not just being close to our client,

but being also close to our panelist. This builds

trust that transform into quicker and more

sincere responses.


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What makes us different


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By invitation only

• No duplicated panellists

• Less Fraud/professionals


*Estimated data for a passive recruited panel by True Sample

OPEN PANEL CLOSED PANEL

www.nicequest.com

http://www.nicequest.com/


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Multisource recruitment

• Heterogeneus profiles = more representativeness

• Higher conversion rates = profile diversity

35% conv.rate

Banner recruitment:

0,01‰

Multiple sources

INTERNE

T



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Local panel operations

Local panel support

• Panel members trust their participation = better data quality

• Local incentives = competitive prices

Local panel operations

• Close to our clients

• Competitive pricesOffices in:

• Madrid

• Barcelona

• México DF

• Sao Paulo

• Buenos Aires (coming soon)

• Different/local targets = more representativity

• Better knowledge of local sources

Local recruitment sources (Ex.: solohijos.com)



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Capacity: Continuous profiling

More panel diversity

Panel

information

modules



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Propietary technology

• Recruitment

• Panel management

• Incentives

• Survey Scripting

•Faster scripting times

•Multimedia items

•Advanced surveys

•Sample and quota controls

•Competitive prices

In house developed software for:



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A nice experience for our panel members

In order to maximize panellist willingness to participate in online surveys

and create a new experience in online research, Netquest has created its

own panel plattform – PPI.

PPI is an online platform where Netquest Panel Managers create, manage,

incentive and encourage panellist participation.

“The reason why we decided to create our

own panel plattform was strategical: we just

wanted to be not only the leaders in active

recruitment but also in retention and loyalty.

In four years creating panels we have

experienced that a nice survey experience

linked to a fair incentive system leads to

mantained 40% to 60% response rates in all

panel segments”.

Germán LoeweGeneral Manager

Own panel plattform What makes us different

www.nicequest.com

http://es.linkedin.com/pub/germ%C3%A1n-loewe/1/223/266

http://www.nicequest.com/


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Direct incentives

• Higher response rates

• Higher response quality

VS



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Our healthcare panels

Patients & Nurses

PhysiciansTotal Sample: over 4,000 Spanish physicians

Distribution: 70% specialists / 30% primary care

Recruitment Methods:

• Phone to web: After a first phone call, doctors receive an email with a personal invitation.

• Online specialist portals: allows Netquest to send personal invitations to potential participants.

Uniqueness Controls:

• Postal: Doctors receive a present at home after they subscribe online to the panel.

• Telephone: Netquest calls every doctor personally to double-check their personal information.

• College Number: Every active physician as a personal ID College Number. Veracity of this number is controlled.

Total Sample: over 12.000 patients (31 illnesses registered) / 400 Professional Nurses

Recruitment Methods:

• Screening from Netquest Consumer Panel: Invited to participate in health projects from our consumer panel in Spain

• Web Portals: agreements with specific sites to invite targeted profiles

Privacy and Data Quality:

• Comply with the highest security level of the data protection agency in Spain (LOPD)

• Anonymity in online healthcare research is the key factor to higher response rates (>55%) and low drop outs (< 2%)

• No monetary incentive to avoid undesirable bias and panelist professionalization. Valuable gifts instead.


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Advanced panel capabilities

Top-ups and Multipanel

Collaborations

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Automatic Redirect System

Filter outs and quota full

controls

Fieldwork time below 2

days

Sample guaranteed

Complex Survey Scripting

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Highly skilled scripting team

Advanced Multimedia Items

Propietary technology and

hardware

Difficult targets

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Mothers + babys

Patients / Doctors

A/B Segments

Low incidence targets

Strict anti-fraud rules

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Average of 2 surveys per month

Consistency checks per panelist

Time consistency

Sociodemographic data consistency

checks

IP + email domain check

Regular contact with panelists

Basic information frequently updated

Efficient Representativeness

All segments represented

Hard/Soft quotas

Quota Optimization Algorithm

Low incidence profiles

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5Multicountry Projects

One Project Manager – Multiple

countries

All LATAM countries covered

Local expertise

No “best efforts” projects quoted


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Deep profiling Sociodemographics

Date of birth

Gender

Personal Post Address

State / Habitat

Post Code

Level of education

Marital Status

Size of household

Number and age of children

Responsibility for decisions at home

Household income (monthly)

Social Class (constructed – AMAI):

Number of computers

Education level

Heating system

Number of rooms

Number of Cars

Other Profiling Categories

•Technology

•Health (habits, pathologies)

•Leisure

•Automotive

•Internet Demographics

•Financial

•Travel

Household

Pop. of city lived in

Metropolitan Area

Car ownership

Mobile and landline phone user

Pet ownership

Gaming profile

Shopping profile (consumer goods)

Employment

Employment status

Profession / Industry

Company Role

Individual monthly net income

Decision making authority

Nr. of employees

Continuous profiling actions are carried out to identify, the

common (and not so common) variables required by the

researcher. So we’ll already have the target in our panel,

before he even requests it.


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SpainCountry Profile

• Population = 46,000,000 Est.

Population Online = 27 Million Internet Users

• Internet Penetration Rate = 66.8%

• NETQUEST ACTIVE PANEL MEMBERS = 120,000

Panel Profile• Response Rate: 50%

• Recruitment: Active, by invitation only

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http://www.nicequest.com


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PortugalCountry Profile

• Population = 10,676,000 Est.

Population Online = 4.3 Million Internet Users


• NETQUEST ACTIVE PANEL MEMBERS = 13.000



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MexicoCountry Profile

• Population = 100,000,000

• Est. Population Online = 30.6 Million Internet Users






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BrazilCountry Profile

• Population = 200,000,000

• Est. Population Online = 72 Million Internet Users





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Rest of Latin America Last update: oct 2010


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Clients


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Contact

Netquest Barcelona Headquarters

Joaquim BretchaInternational Business Dev. Director

Office: +34 93 205 00 63

E-mail: [email protected]

Web: www.solucionesnetquest.com

Quotations: [email protected]

Jordi Girona, 29

Barcelona 08034

Spain

mailto:[email protected]

http://www.solucionesnetquest.com/

mailto:[email protected]

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