netbooster asia intro_2015_06_16
TRANSCRIPT
China Digital Landscape by
NetBooster Asia.
NetBooster Asia is part of the NetBooster Network.
China Digital
Landscape
3 | Copyright NetBooster Group
Asia is half of the Internet users in the world & China is
half of internet users in Asia.
Chinese netizen and consumption is big
Over 600 million netizens in PC, over 500 million on mobile
Average internet consuming time is 25.9 hours/week (3.7 hours/day)
Source: CNNIC 2014/07/21
Half of China Internet Users to Use Tablet in 2015
Read more: http://www.chinainternetwatch.com/12041/china-tablet-users-2013-2018/#ixzz3QVS3ERrU
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00%
90,00%
100,00%
Mobile
PC
Search is the second biggest channel used by Chinese
Source: CNNIC 2014/07/21
Social Media in China
43.8% Percentage of Social
Media users among
all Chinese Netizens
Source: Above: CNNIC (Apr 2014); CNRS
8 | Copyright NetBooster Group
E-Commerce in China
In 2015 e-commerce in China will be worth
540 billion US $
In 2020 Chinese market will be larger than
those of the US, Britain, Japan, Germany,
and France combined !
600 million
internet users
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E-Commerce in China
The Chinese government has a
target to connect 1.2 billion people to
3G or 4G mobile internet by 2020.
+ 85%
of the population will use 4g in 2020
500 million mobile
internet
users
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E-Commerce in China
To know more..
Who we are
360 Digital. Data & ROI-centric. Global & Independent.
The future (is now!)
Is mobile (implications in SMM, O2O, SEO, SEM, UX/DEV)
Is data (if you can measure you can optimize)
Is e commerce (pure player, market places or O2O, lead generation)
Our office..
The future is performance
Our history: from search branding -> search performance
-> holistic performance marketing approach -> real time
data optimization -> ROI
Elevator pitch
We are an International leading digital performance
marketing agency part of the NetBooster network
composed of 18 offices and 450 peoples.
Based in China to cover the east Asian markets.
We deliver one stop shop end to end strategies and
executions.
We operate in real time; rethinking and adapting live
data to decode, predict and react to consumer behavior -
as it happens.
We are The performance Digital Architects.
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ADVOCACY / LOYALTY
Analytics/
Conversion
Optimization
User
Experience
WOM
Analysis
WOM Analysis/Commu
nity Activation
SEO
*SEM Display &
*RTB
Social
Media Website/Lan
ding Page
eStore /
Store
eCRM &
SCRM
AWARENESS ENGAGEMENT TRAFFIC CONVERSION
*Retargeting Post
Conversion
Retargeting
Category
Review
Integrated
Strategy
ACQUISITION CRO OR
OPTIMIZATION
Territory
Awareness. Interest. Desire. Search. Action.
Content optimization. Sharing. Reputation.
INSIGHTS POST CLICK
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Digital Performance
Architects Strategy
SEO
Content Marketing
SEM
RTB
Programmatic buying
Social Media /
Digital Activation,
O2O, Mobile ECommerce
Analytics, CRO
UX, Landing page strategy,
Web Dev
Training
Data Intelligence / Consumer
Insights
Services
Process – Defining our territory
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1 5 4 3 2 Brand
Communication
Strategy Alignment
Web & WOM
Analytics/Conversion
Optimization
Digital Campaign
Execution (Owned,
Paid, Earned)
Integrated Digital
Strategy
Development
Online Category
Review – Data
Intelligence
Category Review & Integrated strategy
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• A strategy is all about getting market and consumer insights.
• We help you understand the digital landscape of your category in China
and explore your opportunity in the market.
▪ Who are you competing with online?
▪ How do customers search for your products/services? How my
category is mature?
▪ What is the share of voice of your brand vs. competitors?
▪ Is there an opportunity in this category?
▪ What insight can you get based on their conversations online?
▪ How your customer talk about you in the social media space?
What are the key insights related to your category we can gather
form the social media?
▪ How much traffic or sales are you losing based on your current
website structure?
Insights gathering Tools Process
Category Review
Integrated strategy
Brand
Digital
Change
Points
Product/
Market
Digital
Change
Points
Consumer
Digital
Change
Points
NetBooster Asia delivers
global brief with the NetBooster Network.
Established in 1998
450+ employees worldwide
18 Offices in 12 countries
Managed Media spend in 2013: >$US200m
Capacity to deliver services globally in more
than 50 languages including our 17 partner agencies
100+ well known blue chip customers
NetBooster Group Credentials
New York
São Paulo
Madrid
Stockholm
Moscau
Warsaw Amsterdam
Duisburg
Zurich
Athen Istanbul
New Delhi
Chennai
Seoul
Tokyo
Sydney
Reykjavik
NetBooster Asia Shanghai & HK
Copenhagen
Paris
London
Rome
Kiev Bucharest
Cairo
France | Germany | UK | Denmark | Sweden | Spain | Finland | Italy | Switzerland | China | Brazil | Dubai
Partner Agencies
NetBooster Offices OFFICE LOCATIONS
Jakarta
Dubai
Manila
Pascal Duriez – NetBooster Asia CEO
pduriez@netboosterasia
+86 139-1870-9406