net2vic: subject, opens, clicks - oh my! an email discussion panel
TRANSCRIPT
Panelists
Kyle Mitchell - ca.linkedin.com/kdmitchellAnna King - @annamyli
Lyndsey Easton - @marga_marie
Selecting a Tool
Idealware Article: A Few Good Broadcast Email Tools
Basic Web Mail Broadcast Marketing Email CRM
List Building
Scenario: You want to mail a fundraising appeal letter via snail mail to past donors who have indicated they have an interest in your water programming.
Segmentation
Nonprofit Marketing Guide: How are you segmenting your
email list?
CASL and Non-ProfitsResource:
Frontier Blog: “CASL: Is it as bad as you think?”
Email Types
Subject Lines
● Make it personal● Short and snappy
(3-5 words)
● Include #s● Use emojis
Subject Lines
Using a number in the subject line yielded 3% more opens and 1% more clicked.
1% of 17,000 subscriber list with an average gift of $25 is a difference of $4,250 in revenue!
Content(Elements of a good fundraising email)
Above the fold
Below the fold
Formatting
Letter
Marketing
Testing
Data Integration
Questions?
Kyle Mitchell - ca.linkedin.com/kdmitchellAnna King - @annamyli
Lyndsey Easton - @marga_marie