net neutrality
DESCRIPTION
Presentation for the Introduction to Media Management at Keio Media Design Master CourseGroup work with: Gustavo Dore, Wei Liang, Rune Buick, Kim DoyunTRANSCRIPT
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FEDERAL COMMUNICATION COMMISSIONNET NEUTRALITY
INTRODUCTION TO MEDIA MANAGEMENT
BRAZIL
KOREA
SINGAPORE
JAPAN
+What is Net Neutrality?
A series of regulations that FCC is proposing Federal Communication Commission of the U.S.
A National Broadband Plan Ensure open access Business Opportunity As an open system
“freedom to innovate without permission” COMCAST NET NEUTRALITY CONTROVERSY
+Principles of Net Neutrality
Providers cannot prevent users from accessing LAWFUL internet content of their choice.
Providers cannot prohibit users from attaching non-harmful devices to network
Non-discrimination against content, while allowing reasonable network management
Ensure transparency of providers
+High implementation costs to monitor the internet
Intro SolutionsOur standCons
+So the companies prefer to work case by case
Intro SolutionsOur standCons
+A solution proposed is a self-regulated internet: Create mechanisms for complains and an agency to follow those problems
Intro SolutionsOur standCons
+The government influence can be dangerous:
- Will they use for their own benefits?
- Too much regulation can discourage the new companies
Intro SolutionsOur standCons
+The private sector will lose their business model:
- They can’t ask higher prices for higher speed
Intro Cons SolutionsOur standIntro SolutionsOur standCons
+The wireless problem(today’s wireless configuration)
Signal level
Distance from the tower increase
Intro SolutionsOur standCons
+With Net Neutrality the costs are too high to implement this fair system for the companies
Signal level
Distance from the tower increase
Intro SolutionsOur standCons
+Limited Bandwidth
Sudden Convergence of Traffic
Unfair to investors who have bought some bandwidth
Signal level
Distance from the tower increase
Intro SolutionsOur standCons
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• Equality of access
• Businessopportunities
DisadvantagesNet neutrality
ReinforcingStrength
Throughout reinforcing strength of net-neutrality,its vulnerable points can be overcome.
Net neutrality ensures equality of access
and business opportunities
Intro Cons SolutionsOur stand
+ We can summarize 4 kinds of reasons for net neutrality
Free Internet will ensure fewer obstacles for citizens and nations which will increase business opportunities
It allows the spirit of innovation and entrepreneurship
Opportu-nity
Motiva-tion
It can make free flow of informationActiva-tion
Principle It is political and social engagement
Intro Cons SolutionsOur stand
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Value
Opportu-nity
Net neutrality can create bigger value for the future
by integration
Motivation
Activation
Principle
• Creating the economic motivation throughout opportunity offering
• The creative activation in principle
Intro Cons SolutionsOur stand
+ 1. Encourage a free market
More competitors prevent monopoly Freedom of choice. Users would not choose a non- beneficial provider Encourage a self regulating internet.
Intro Cons SolutionsOur stand
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a. Build more wired, wireless networks and necessary infrastructure attract new providers
b. Other methods of transmission White space (opened in Nov 2009 by FCC) Satellite Broadband Internet (eg. Tooway) Research and development Educate potential providers
Policies to encourage FREE MARKET:
Intro Cons SolutionsOur stand
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c. Cash injections very high setup costs government subsidies (eg. NTT) foreign investors (joint
partnerships)
d. Measures to attract foreign investors / local investors Tax rebates build human resources, build infrastructure (eg.
communications related industrial parks)
e. Government support for network start-up companies Explore niche markets (eg.
Tooway)
Policies to encourage FREE MARKET:
Intro Cons SolutionsOur stand
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2. Open internet regulation for content providers
3. Online channels for complaints eg. Facebook groups, website,
emails, etc. Cost effective way of monitoring
the internet Support Genachowski’s proposal
to facilitate self-governance
Intro Cons SolutionsOur stand
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4. Legislation to protect “neutral net” from government abuse
5. Solution for discussion The right to charge for
better services Win-win situation?
Intro Cons SolutionsOur stand